Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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An Analysis of On-Line and Offline Services for Customized Cosmetics in Korea

국내 맞춤형 화장품 온·오 프라인 서비스 분석

  • 김지영 (서경대학교 미용예술학과) ;
  • 신세영 (서경대학교 미용예술학과) ;
  • 남현우 (서경대학교 미용예술학과)
  • Received : 2022.07.17
  • Accepted : 2022.08.24
  • Published : 2022.08.30
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Abstract

Customized cosmetics are emerging as a consumer product that companies should pay attention to in the beauty industry due to the combination of market trends and institutional introduction of customized cosmetics. In this study, six offline service brands and online service brands currently in Korea were selected to understand the current status of domestic customized cosmetics online and offline services and to derive detailed characteristics, and the cases of each brand were analyzed. The results are as follows. First, customized cosmetics services could be classified online and offline. Second, customized cosmetics brands could be divided into general brand types and brand extension types. Third, skin data measurements could be classified into genetic analysis, big data-based surveys, and device measurements. Fourth, customized cosmetics manufacturing could be classified into a device manufacturing system, a consultant manufacturing system, and an individual production process system. Fifth, customized cosmetics distribution and delivery could be classified into same-day sales, general delivery, and regular delivery. The results of this study are meaningful in that they have identified and analyzed the current status of personalized cosmetics on-line and offline systems in recent trends, and it was confirmed that creative attempts in the domestic customized cosmetics market continue to change. It is hoped that this study will provide information and ideas to the beauty industry and related experts in the future and be used as basic data for customized cosmetics marketing

Keywords

Acknowledgement

이 연구는 2020년도 산업통상자원부 및 산업기술평가관리원(KEIT) 연구비 지원에 의한 연구임('2009851').

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