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http://dx.doi.org/10.12940/jfb.2022.26.4.123

A study on Business Guidelines for Revitalizing Personalized Cosmetics Business  

Han, Chae Yeon (Dept. of Beauty and Art, Seokyeong University)
Nam, Hyun woo (Dept. of Visual Information Design, Seokyeong University)
Shin, Saeyoung (Dept. of Makeup Design, Seokyeong University)
Publication Information
Journal of Fashion Business / v.26, no.4, 2022 , pp. 123-135 More about this Journal
Abstract
In Korea, business guidelines for nurturing professional manpower in the cosmetic industry are insufficient despite the implementation of legislation and certification system for customized cosmetics. Therefore, in this study, guideline design for customized cosmetics businesses was studied. As a research method, literature on domestic and foreign market conditions and cases of each business type of the customized cosmetics market were analyzed. In addition, a focus group interview was conducted on the guidelines by creating a group of professionals and employees in the customized cosmetics industry. As a result, it was found that the guidelines for individual business owners of customized cosmetics were institutionalized into 4 types, and essential information needed for introduction of the customized cosmetics into the market and information needed for general practice should be provided. It is expected that this study will be developed as a guideline that can guide the growth of the cosmetic industry and the vitalization of the customized cosmetics business in the future.
Keywords
customized cosmetic; business; cosmetic; guideline;
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