• 가정과삶의질연구
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• 제20권1호
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• pp.33-44
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• 2002

The purpose of this study is to define the concept of community based on the residential area and to review the issues on the research of community in related discipline area. The discourse about community has been developed in the field of social psychology, regional planning and architecture, housing studies, and research results by NGO. These studies of community has been dealt with social interaction and norm as well as the physical aspects of community. The research on community has been studied with the approach of structure and functionalist, systems theory approach, conflict theory approach, ecological approach, microsociological approach, and social construction approach. However, these approaches have not integrated together, but recognized community in a social or personal context. The social construction approach among these approaches suggest a useful conceptual framework for studying community in the point of view that social condition changes according to the autonomic individual. Understanding of community will influence to establishing a community norm, to planning a communal space, and to developing strategies of community. And it also takes a Important role t\ulcorner change the housing policy, institution and life style.

• 한국정보시스템학회지:정보시스템연구
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• 제23권1호
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• pp.73-91
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• 2014

Microblog is emerging as a new communication service because of its usefulness and real-time accessability. Recently, microblog services, such as twitter and me2day in Korea, are getting a great attention. Continuous use intention is critical to sustain the service. However, most recent studies are based on Technology Acceptance Model(TAM) and Expectation Confirmation Model(ECM). These models are only focused on individual factors and overlook social influence factors. Social influence has been indicated as a critical factor of technology adoption and diffusion in social context(Davis, 1989; Fulk et al., 1987). In this study, we explore factors related to social influence which effect on continuous use intention for 'me2day' that is one of the most famous microblog in Korea. The purpose of this study is to understand continuous use intention and examine the relationship among social influence factors, social presence, and continuous use intention. To understand the phenomenon of continuous use intention in microblog service, this study employed social influence theory and expanded it by adding personal network exposure and group norm as additional social influence factors. The results show that social identity, group norms, and social presence positively influences continuous use intention. Contrary to our expectation, personal network exposure does not influence on continuous use intention. Academically, this research can contribute to microblog research field through elucidating the relationship among social influence factors, social presence, and continuous use intention. Although there is not enough research which is considered social influence factors as major explanation for continuous use intention, this study can give novel point of view to understand continuous use intention of microblog. Practically, service providers could consider ways to encourage users to continually use microblog service by reinforcing social influence factors and social presence.

• Journal of Information Technology Applications and Management
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• 제25권2호
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• pp.1-21
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• 2018

This study aims to investigate the usage patterns of users in Social Network Services (SNS) where is an upsurge. Specifically, the paper considers the reason why young people more and more prefer online (or mobile) SNS activities rather than offline face-to-face social relationship. Furthermore, the drivers which affect SNS usages are considered from users' personal characteristics and social influences. User's personal characteristics include their personalities (extraversion and introversion), narcissism, and life satisfaction. Social influences involve subjective norm, visibility, and image. Affected by personal and social factors in SNS, users intend to show positive self-presentation, which refers to a behavior to selectively expose his/her goodness to others. As one of the most influential drivers affecting SNS usage, the positive self-representation has an effect on the level of SNS usage. Thus, this paper suggests the hypothesized research model focusing on positive self-representation in the relationship among personal characteristics, social influence, and user's behavior in SNS. Empirical data analysis with 100 questionnaires suggests that all hypotheses were adopted except for the effect of visibility among social influence factors on positive self-representation.

• 한국병원경영학회지
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• 제18권4호
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• pp.131-144
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• 2013

The purpose of this study is to analysis factors affecting workers' knowledge sharing intention in a hospital. This study is based on personal factors such as perceived incentives, perceived reciprocal benefits, perceived behavioral control, and subjective norm. Also, there are organizational factors such as organizational climate, CEO's support, rewards system, trust, and IT system. Data were assessed using 107 employees who work at C university hospital in Chunkcheong-do and collected with self-administered questionnaires from April 1 to 13 in 2013. This study was analyzed SPSS 18 by using frequency and multi regression analysis. The results of the study were as follows. First, knowledge sharing intention among personal factors was statistically significant in perceived behavioral control. Second, the awareness of knowledge sharing intention among organizational factors was turned out to be positive effect for CEO's support and trust. This study was identified a couple of factors affecting knowledge sharing intention between personal and organizational factors. The the implications of these factors are discussed and areas for developing hospital management strategies are fostered knowledge sharing.

• 경영정보학연구
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• 제18권3호
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• pp.209-233
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• 2016

최근 소셜 네트워크 기반으로 하는 인터넷 기업의 등장은 빠른 성장세에 있으며, 다양한 소셜 미디어 서비스 출현으로 e-비즈니스에 혁신적인 변화를 일으키고 있다. 웹(web) 상에서 지인(知人)과의 인간관계를 강화시키고, 새로운 인간관계를 형성할 수 있도록 지원하는 소셜 네트워크 서비스(Social Network Service, SNS)는 소셜 미디어 영역 중 하나이다. 이러한 소셜 네트워크 서비스 시장의 급속한 성장과 이에 따른 수익창출, 미디어 분야의 새로운 성장 동력으로의 인식으로 많은 글로벌 IT기업들이 소셜 네트워크 서비스를 가장 강력한 소셜 미디어로 인식하고 있으며, 소셜 네트워크 서비스를 이용한 다양한 비즈니스 모델 개발에 힘쓰고 있다. 본 연구는 개인정보에 대한 자기노출을 다룬 중요한 요인인 프라이버시 침해의 미인식, SNS 사용목적, 개인정보의 중요성 인식을 통해 소셜 네트워크 서비스의 노출행동에 대한 영향력을 검증하고자 한다. 또한 개인의 특정 행위, 감정적 반응을 기술하기 위한 이론적 기반을 제공하고 있는 합리적 행위이론 (Theory of Reasoned Action)을 바탕으로 소셜 네트워크 서비스에서의 자기노출에 대한 영향요인이 TRA의 행위에 대한 태도(Attitude Toward Behavior)로서의 부정적 태도(Negatude), 주관적 규범(Subjective Norm), 행위의도(Behavioral intention), 그리고 노출행동의 주요 변수들을 적용한 연구모형을 제시하였다. 위 연구모형을 실증적으로 검증하기 위해 소셜 네트워크 서비스를 이용한 경험이 있는 서울 소재 Y대학의 대학생들을 대상으로 설문조사를 실시하였다. 설문조사를 통해 총 198부의 표본을 수집하였으며, 요인들 간의 관계를 분석하기 위해 경로분석을 실시하였다. 경로분석 결과, 프라이버시 침해 미인식이 부정적 태도. 주관적 규범, 행위의도, 노출행동에 미치는 영향은 모두 유의미하지 않게 나타나 가정된 경로모형에서 프라이버시 침해의 미인식의 영향력은 유의미하지 않는 것으로 나타났다. SNS 사용목적이 부정적 태도, 주관적 규범, 행위의도, 노출행동에 미치는 영향은 모두 유의미하게 나타났으며, 개인정보의 중요성 미인식은 주관적 규범, 행위의도, 노출행동에 미치는 영향력은 유의미하였으나, 부정적 태도에 미치는 영향은 유의미하지 않았다. 그리고 부정적 태도와 주관적 규범이 행위의도에 미치는 영향은 유의미하여, 부정적 태도가 낮을수록 행위의도가 높게 나타났으며, 마지막으로 행위의도가 노출행동에 미치는 영향은 유의미하지 않는 것으로 나타났다. 이를 통해 자기노출 과정을 이론적 논의를 토대로 심리적, 사회적 변인들을 통합하여 살펴보았다는 점에서 의미가 있다고 할 수 있다.

• 한국정보시스템학회지:정보시스템연구
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• 제17권4호
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• pp.99-127
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• 2008

E-learning becomes an important part of education these days in Korea. Students had no choice but to accept the e-learning when the e-learning was used as a supplementary learning tool within a traditional class or a stand-alone distance education. This study focuses on the students' intention of e-learning acceptance for voluntary studies. In voluntary study, students have the rights to adopt the e-learning or not for their personal study. We used individual characteristics as the external variables of TAM to explain user acceptance of e-learning for voluntary studies and examined the effect of individual characteristics on user's beliefs. Research model and nine hypotheses were set up to identify the relationships among these variables based on investigations of previous researches. The theoretical model is tested with questionnaires from 420 users who accept e-learning for voluntary studies. We tested the measurement and research models by applying a structural equation modeling(SEM) approach, using the AMOS 5.0. Overall, the results provided support for the model as explaining acceptance of an e-learning system. Most path coefficients in the research model were found statistically significant. The results showed usefulness and enjoyment and subject norm were the factors affecting attitude of students using e-learning. In addition, usefulness and subject norm were the factors affecting intention of students using e-learning. The results show innovation and self-efficacy have a significant impact on user's perception of ease of use. Self-efficacy also have significant effects on user's perception of usefulness.

• 한국심리학회지 : 문화 및 사회문제
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• 제27권3호
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• pp.217-236
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• 2021

2020년 9월 코로나19 대유행으로 인한 사회적 거리두기 수도권 2.5단계와 전국 2단계 시기에 국내 거주 성인(N = 445)을 대상으로 조사를 실시하여 개인의 집단주의 성향과 사회적 거리두기 행동 간의 관계를 사회적 거리두기에 관한 주관적 규범이 매개한다는 가설을 검증했다. 연구 결과, 집단주의 성향이 강한 사람들은 사회적 거리두기에 관한 규범을 강하게 지각했고, 그에 따라 사회적 거리두기에 참여하는 매개경로가 유의했다. 그리고 이 결과는 코로나19와 관련하여 지각하는 개인적 취약성에 관계없이 관찰되었다. 개인주의-집단주의와 행동면역, 그리고 코로나19 확산을 차단하는 효과적인 조치로서 사회적 거리두기와 관련하여 본 연구 결과가 지니는 시사점 및 장래 연구 방향을 논의하였다.

• 대한간호학회지
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• 제13권2호
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• pp.1-21
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• 1983

The purposes of this study were to(a) develop theoretical modifications of the extended gate control theory of pain using Fishbein's model and（b) test the efficacy of these modifications. Attitude, social subjective norm, personal subjective norm, habit and state anxiety were operationalized to represent internal stimuli for the cognitive-evaluative and motivational-affective dimensions of the theory. Pain expression was operationalized as sensory and affective responses to pain, and pain endurance. Sixty-two female nurses from 20 to 50 years of age participated. A semantic differential scale measured attitude and motivations to comply; a Likerty-type scale measured personal and social norms and habit. Spielberger's STAI measured state anxiety, Pain was produced using a modified submaximum effort tourniquet technique. Pair expression was measured using ratio scales of sensory intensity and unpleasantness developed by Gracely and his associates. Pain endurance was measured by subtracting time of pain threshold from pain tolerance. The first hypothesis examining whether pain endurance would be more significantly related to the affective response than to the sensory response was net rejected. Four remaining hypotheses, testing the ability of the five variables to predict the sensory and affective responses were not rejected. However, the habit of pain expression and the attitude toward pain expression contributed to the prediction of both sensory and affective responses to pain. The interaction between the cognitive-evaluative and the sensory-discriminative dimensions and the interaction between the cognitive-evaluative and motivational-affective dimensions were partially supported by the data from these two variables. The interaction between the motivational-affective and the sensory-discriminative dimensions was also supported by the relationship of sensory to affective responses. The variables which did not significantly predict pain expression appeared to have potential for prediction. Revision and testing of the tools for better reliability, validity, and clinical usuability are needed. The study contributed to theory building. The identification of variables which pre-dict pain behavior must occur before effective nursing interventions can be developed.

• 경영과정보연구
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• 제32권5호
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• pp.19-43
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• 2013

전통적으로 새로운 기술에 대한 사용과 확산은 수용적 관점에서 많은 연구자들에게 관심거리였으며 신기술 수용후의 사용행동에 대한 설명을 위해 사용-확산(use-diffusion) 패러다임이 제시되었다. 본 연구는 새로운 마케팅 도구로서의 의료 웹사이트와 어플리케이션에 대한 소비자들의 사용유형과 지속적 사용의도를 파악하기 위해 사용확산모형을 바탕으로 의료정보의 품질, 의료 웹사이트와 어플리케이션의 사용성, 개인의 혁신성, 주관적 규범 등 사용량과 사용다양성의 선행변수로 보았다. 연구결과 주관적 규범이 의료 웹사이트나 어플리케이션의 사용량에 미치는 영향을 제외하고 모든 선행변수들이 사용다양성과 사용량에 영향을 미치는 것으로 나타났다. 이 사용량과 사용다양성의 사용유형은 의료 웹사이트와 어플리케이션이라는 새로운 의료 온라인마케팅 도구에 대한 지속적 사용과 유의한 연관성이있음을 알 수 있었다.

• 한국문헌정보학회지
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• 제52권1호
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• pp.401-423
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• 2018

본 연구의 목적은 Ajzen의 확장된 계획행동이론(ETPB)을 바탕으로 시민들의 공공도서관 이용 의도에 영향을 주는 요인을 검토하는 데에 있다. 이를 위해 ETPB의 요인인 태도, 주관적 규범, 지각된 행동통제에 추가하여 도서관 지식, 그리고 개인적 특성과 같은 요인들을 기반으로 설문지를 개발, 설문조사를 실시한 후, 공공도서관 이용 의도에 어떤 영향을 미치는지를 통계적으로 분석하였다. 그 결과, 공공도서관 이용 의도에 가장 큰 영향을 미치는 요인은 도서관 지식인 것으로 나타났고 태도도 높은 영향력을 보여주었다. 주관적 규범과 지각된 행동통제 역시 공공도서관 이용 의도에 정의 영향을 주며, 개인적 특성 중 연령대, 최종학력, 가계소득, 공공도서관 이용 경험이 공공도서관 이용 의도에 유의한 차이를 가져오는 변수임을 확인하였다. 이러한 결과를 바탕으로 공공도서관 이용자의 범위 확대를 위한 고려사항을 검토하였다.