• The Journal of the Korea institute of electronic communication sciences
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• v.14 no.3
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• pp.587-594
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• 2019

This paper proposes a personalized web search technique that produces ranked results reflecting user's query intents and individual interests. The performance of personalized search relies on an effective users' profiling strategy to accurately capture their interests and preferences. User profile is a data set of words and customized weights based on recent user queries and the topic words of web documents from their click history. Personal profile is used to expand a user query to the personalized query before the web search. To determine the exact meaning of ambiguous queries and topic words, this strategy uses WordNet to calculate semantic similarities to words in the user personal profile. Experimental results with query expansion and re-ranking modules installed on general search systems shows enhanced performance with this personalized search technique in terms of precision and recall.

• Journal of Korean Clinical Health Science
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• v.4 no.2
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• pp.556-565
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• 2016

Purpose. This study pourpose to fashion lifestyle and color interests in accordance with group university students' lifestyle focused on students in health and nursing fields. Methods. This study administered a structured questionnaire to 321 random subjects who currently major in health and nursing fields and who reside in Daegu city. For the collected data, using the SPSS 18.0, the following analyses were implemented: frequency analysis, factor analysis, K-means clustering analysis, t-test, and ${\chi}^2$-test. Result. In terms of lifestyle, seniors had shown more active groups than passive groups in comparison to their juniors. The active group in terms of lifestyle has shown higher interest in the importance of apparel and fashion leadership in comparison to the passive group. The active group in terms of lifestyle has also shown higher interest in color in comparison to the passive group. Conclusion. A fashion leader leading by examining the fashion life style and color interest in accordance with the lifestyle to target college students to investigate a variety of consumption patterns made according to personal preference consists of a smooth communication between businesses and consumers needed for product development.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.1
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• pp.302-322
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• 2021

In the system of ciphertext policy attribute-based encryption (CP-ABE), only when the attributes of data user meets the access structure established by the encrypter, the data user can perform decryption operation. So CP-ABE has been widely used in personal health record system (PHR). However, the problem of key abuse consists in the CP-ABE system. The semi-trusted authority or the authorized user to access the system may disclose the key because of personal interests, resulting in illegal users accessing the system. Consequently, aiming at two kinds of existing key abuse problems: (1) semi-trusted authority redistributes keys to unauthorized users, (2) authorized users disclose keys to unauthorized users, we put forward a CP-ABE scheme that has authority accountability, user traceability and supports arbitrary monotonous access structures. Specifically, we employ an auditor to make a fair ruling on the malicious behavior of users. Besides, to solve the problem of user leaving from the system, we use an indirect revocation method based on trust tree to implement user revocation. Compared with other existing schemes, we found that our solution achieved user revocation at an acceptable time cost. In addition, our scheme is proved to be fully secure in the standard model.

• Convergence Security Journal
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• v.18 no.5_1
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• pp.83-92
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• 2018

The GDPR implemented since 25 May 2018 is common to all EU Member States and is legally binding. It is also important and legally valuable in that it takes into account the latest trends related to privacy protection. The purpose of this study is to propose a comprehensive review and improvement direction of the personal information protection laws in South Korea through a comparative analysis of EU GDPR and privacy related laws in South Korea. As a result of this study, the differences between the GDPR and privacy related laws in South Korea are Definition of personal sensitive information, Right to data portability, Data protection officer, Transfers of personal data to third countries, Supervisory authority, and Punishment, etc. The differences in these regulations were necessary to protect the rights and interests of data subjects and to properly handle personal information of personal information controllers. Therefore, based on the results of the comparative analysis of this study and suggestions on improvement direction of the law related to personal information protection, it is expected that it will contribute to the overall inspection and improvement of the law related to personal information protection in South Korea.

• Journal of the Korea Society of Computer and Information
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• v.20 no.1
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• pp.29-37
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• 2015

Nowadays, the user-centric application based web 2.0 has replaced the web 1.0. The users gain and provide information by interactive network applications. As a result, traditional approaches that only extract and analyze users' local document operating behavior and network browsing behavior to build the users' preference profile cannot fully reflect their interests. Therefore this paper proposed a preference analysis and indicating approach based on the users' communication information from MicroBlog, such as reading, forwarding and @ behavior, and using the improved PersonalRank method to analyze the importance of a user to other users in the network and based on the users' communication behavior to update the weight of the items in the user preference. Simulation result shows that our proposed method outperforms the ontology model, TREC model, and the category model in terms of 11SPR value.

• Convergence Security Journal
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• v.12 no.2
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• pp.107-113
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• 2012

Recently, according to the establishment of personal information protection Act, the public and private organizations are taking a step to protect personal information rights and interests by employing the technical methods such as the access control mechanism, cryptography, etc. The result of the personal information leakage causes a serious damage for the organization image and also has to face with the responsibility by law. However, applying access control and cryptographic approach on the personal information item for every connection to large database system causes significant performance degradation in a large database system. In this paper, we designed and implemented the light weight system using JVM (Java Virtual Machine) for the Oracle DBMS environment which the concurrent transaction occurs many, thereby the proposed system provides the minimum impact on the system performance and meets the need of personal information protection. The proposed system was validated on the personal information protection system which sits on a 'A' public organization's portal site and personnel information management system.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.22 no.2
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• pp.317-326
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• 2012

Internet service provider is able to collect personal information to prevent the violations of the rights of service providers and customers using internet. But there are still many debates going on between a personal privacy and a regulation. Proxy servers are used in various technical purposes include bypass access. Although the proxy server users are increasing but there are not any proper institutional mechanisms and regulations to protect users. In this study, we discuss the two sides of a proxy service includes its privacy protection function and the cyber-crime threat and propose supplementary measures to mediate between the interests of public and private.

• Asia Marketing Journal
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• v.16 no.1
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• pp.133-148
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• 2014

People enthusiastic about human brands eagerly engage in fan communities to share their common interests with others. Although sharing one's enthusiasm towards the same celebrities can give thempositive senses of we-ness (in-group identity, togetherness, camaraderie) and belongingness, negative sides also exist such as schadenfreude and trash talk. Even though the studies addressing the negative sides of fan community are gaining significance, no prior studies formally examined the negative consequences of engaging in a fan community and their effect on one's well-being. Therefore, this current study aims to investigate how engaging in fan community negatively affects members' psychological well-being through schadenfreude and trash talk. Structural equation modeling analysis revealed that engaging highly in a fan community leads members to feel malicious pleasure at rivals' misfortunes and share negative opinions of rival human brands and fan communities. These negative consequences of fan community engagement ultimately lead to a lower level of psychological wellbeing, especially in the area of personal growth whereas fan community engagement has a direct positive effect on personal growth. By showing the negative influences of engaging in fan communities on members' well-being through schadenfreude and trash talk, the results of this study are expected to add depth to the existing literature.

• Korea Trade Review
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• v.46 no.6
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• pp.239-255
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• 2021

To review the theoretical background of regulatory approaches to cross-border transfer of personal data, this paper divides major digital trade participating countries into four types according to the OECD - non-regulatory, post-intervention, pre-supervision, and national control. It then analyzes the US, Japan, the EU, and China respectively that belong to each type. South Korea, which is currently about to pass the amendment by the National Assembly, has identified that it is in the middle of post-intervention and pre-supervision, and needs to evolve into pre-supervision norms like the EU while it has to participate more actively in the process of establishing international digital trade rules. Korea first needs to sign digital trade agreements and promote mutual certification projects more actively from the standpoint of a medium-sized open country with growing digital companies and digitally-open consumers. Second, the government should fully consider the interests of not only companies but also various trade stakeholders including domestic consumers, when drafting and implementing trade policies. To this end, 'a single window approach' is needed not only at the Ministry of Trade, Industry, and Energy, but also at the level of the entire government which require an integrated form of digital trade policy governance.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.690-696
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• 2016

Search engines that rely on morphological matching of user query and web document content do not support individual interests. This research proposes a personalized web search scheme that returns the results that reflect the users' query intent and personal preferences. The performance of the personalized search depends on using an effective user profiling strategy to accurately capture the users' personal interests. In this study, the user profiles are the databases of topic words and customized weights based on the recent user queries and the frequency of topic words in click history. To determine the precise meaning of ambiguous queries and topic words, this strategy uses WordNet to calculate the semantic relatedness to words in the user profile. The experiments were conducted by installing a query expansion and re-ranking modules on the general web search systems. The results showed that this method has 92% precision and 82% recall in the top 10 search results, proving the enhanced performance.