• 유통과학연구
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• 제7권3호
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• pp.25-48
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• 2009

본 연구의 목적은 기술수용모델이 원격교육환경에서 인지된 상호(相互)작용에 미치는 영향을 탐색하고, 확장된 기술수용모델이 원격교육환경에서의 고객만족에 미치는 영향을 총체적으로 탐색하고자 하였다. 자료는 2009년 봄 학기에 원격교육대학에 등록된 842명의 학생들로부터 수집하였다. 또한 수집된 자료는 요인분석과 구조방정식 모형을 이용하여 분석하였다. 자료 분석 결과, 인지된 유용(有用)성이 원격교육환경에서의 인지된 상호(相互)작용과 유의한 관계를 가지고 있으며, 인지된 용이(容易)성, 유용(有用)성, 그리고 인지된 상호(相互)작용이 모두 고객만족에 유의한 영향을 미치는 것으로 나타났다.

• 융합경영연구
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• 제9권3호
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• pp.1-9
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• 2021

Purpose: This study investigates causal relationships among brand experience, perceived value and brand support behavior in both Chinese and Korean consumers, and also examines the moderating effects of interaction with customers in the relationships between brand experience and perceived value. Research design, data and methodology: Three research were presented and examined empirically in this study. First research question is about relationships among brand experience, perceived value and brand support behavior. Second is about the moderating role of interaction with customers and third is about the differences in the causal relationships between China consumers and Korean consumers. A total of 377 samples who had visited theme parks in China and Korea were surveyed. Results: Sensory experience, emotional experience, and cognitive experience have significant causal relationships with perceived value in Both Chinese and Korean consumers. Perceived value has a positive effect on brand support behavior and interaction with customer has a moderating effect between brand experience variables and perceived value in Both Chinese and Korean consumers. Second, the causal relationship between behavioral experience and perceived value is not significant in Both Chinese and Korean consumers. Third, there were significant differences in the effects of emotional experience and cognitive experience on perceived value between Chinese consumers and Korean consumers. Conclusions: Managers of theme park industry should design experience programs considering various brand experience variables for both Chines consumers and Korean consumers. Second, it is necessary to raise the level of customer interaction between employees and customers.

• 복식문화연구
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• 제28권4호
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• pp.480-491
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• 2020

The purpose of this study was to explore how consumer traits(technology anxiety and need for interaction) explain attitude toward self-service technologies in fashion retail stores. We examined if technology anxiety influences perceived productivity and attitude toward self-service technologies, and if so, how the need for interaction with employees moderates the impact of technology anxiety on perceived productivity and attitude. For the purpose of the study, a web-based survey with Korean consumers was conducted. The final sample size was 214. Structural Equation Modeling Analysis and PROCESS in SPSS were employed to test the proposed hypotheses. The findings indicated that technology anxiety negatively affected perceived productivity and attitude toward self-service technologies in which perceived productivity affected attitude positively. Need for interaction with employees was found to moderate the relationship between technology anxiety and perceived productivity. It also moderated the relationship between technology anxiety and attitude. This study contributes to the self-service technology literature by identifying two antecedents of consumer attitude toward self-service technologies: technology anxiety and the need for interaction. The findings further provide valuable insights to retailers and marketers as to how technology anxiety, perceived productivity, and the need for interaction work in enhancing consumer attitude toward self-service technologies in the context of fashion retail.

• 보건행정학회지
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• 제4권1호
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• pp.25-48
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• 1994

Noncompliance with treatment is a serious problem in the management of hypertension. We explored self-reported medication taking compliance behavior of 194 high blood pressure patients using modified health belief model hypothesizing interaction between model components. Data were collected from patients resistered hwachon community hypertension control program during February, 1993. Bivariate analysis showed perceived severity of complication, present symptom experience(p<0.05), perceived severity of hypertension and education leve(p<0.01) were significantly related to treatment experience. Logit analysis revealed that perceived severity of hypertension, perceived benefits of treatment, perceived barriers to treatment and interaction term between perceived severity of hypertension and perceived benefits of treatment contributed treatment experience. Health education from mass media was siglificantly related to continuity of treatment. We also concluded that the inclusion of interaction effects between health belief model components and the use of patient group as analysis unit lead to better study results.

• 복식문화연구
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• 제15권6호
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• pp.1023-1037
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• 2007

The focus of this study was on service recovery process of domestic internet fashion shopping mall, the purposes of this study were to extract perceived interaction effort and service justice with the recovery factors according to service failure by literature review, and to empirically examine the effect this variables on customer satisfaction with complaint handling and loyalty. The questionnaires was administered to 256 internet shopping mall customer, who has experiences of dissatisfaction and complaining behavior after buying fashion products. The data was analyzed by Cronbach's a, confirmatory factor analysis, correlation analysis, and structural equation modeling using LISREL 8.30 program. The results were as follows. First, perceived interaction partly affected serviced justice consumer. Interaction effort on the part of consumer negatively affected interactional justice, but didn't affected distributive justice and procedural justice. However interaction effort on the part of shopping mall positively affected all justice. Second, distributive, procedural and interactive justice positively affected customer satisfaction with complaint handling and loyalty. Finally, customer satisfaction with complaint handling positively affected customer loyalty. The implications of the research and directions for future researchers were discussed.

• 복식문화연구
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• 제28권6호
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• pp.719-737
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• 2020

Live-streaming commerce business is growing as the consumption of video content and Smartphone shopping increases. This study examines the following three aspects: whether para-social interaction influences perceived interactivity; whether seller trust affects satisfaction with the experience; whether relationships are controlled by a moderated mediator of self-image congruity. An online survey was conducted with 203 women aged 20-30 years. They were asked to respond to the survey after watching a beauty category live-streaming commerce broadcast. The results revealed that the para-social interaction had a significant effect on perceived interactivity, seller trust and satisfaction with the experience. The findings also indicated that the perceived interactivity and seller trust mediated the relationship between para-social interaction and satisfaction with the experience. Regarding the mediated moderation effect of self-image congruity, it was statistically significant between para-social interaction and perceived interactivity through seller trust. A higher level of consumer's self-image congruity influenced the greater effect of para-social interaction on live commerce experience. This study makes important theoretical contributions to the para-social interaction in mobile commerce industry by emphasizing the mediating role of perceived interactivity and seller trust. This is achieved by examining the moderating effects of self-congruity on satisfaction with the experience. The results also verify the seller's crucial role in live-streaming commerce market which leads to the consumers greater fulfillment.

• 한국보육지원학회지
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• 제10권2호
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• pp.175-192
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• 2014

본 연구는 수학교육내용에 따른 만5세 유아 어머니의 중요성 인식 및 수학적 상호작용의 차이를 살펴보고, 어머니의 수학교육목적인식이 수학교육내용별 중요성 인식 및 수학적 상호작용에 미치는 영향과 구체물 및 학습지 효과성 인식이 수학교육내용별 중요성 인식 및 수학적 상호작용에 미치는 상대적 영향력을 살펴보았다. 연구대상은 만5세 유아 어머니 151명이었고, 질문지 조사를 실시하였다. 그 결과 만5세 유아 어머니의 수학교육내용에 대한 중요성 인식 및 수학적 상호작용은 '수와 연산'에서 높게 나타났다. 어머니의 수학교육목적인식은 모든 수학교육내용에 대한 중요성 인식을 예측하였고, '수와 연산', '공간과 도형', '규칙성'에 대한 수학적 상호작용을 예측하였다. 어머니의 구체물 효과성 인식은 학습지 효과성 인식보다 수학교육내용 중요성 인식을 더 잘 예측하였다. 그러나, '수와 연산'에 대한 중요성 인식은 학습지 효과성 인식이, 수학적 상호작용은 구체물 효과성 인식이 예측하였다. 연구결과는 수학교육내용 및 방법에 대한 구체적이고 실질적인 부모교육의 필요성 측면에서 논의되었다.

• 가정과삶의질연구
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• 제25권1호
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• pp.45-58
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• 2007

This study explored the impact of couple interaction behaviors on the relationship between economic stress and marital instability. The study results showed that economic satisfaction and economic pressure greatly influenced the marital instability of married males and females. However, the interaction behaviors of couples tended to have a stronger impact on marital instability than economic stress. In other words, perceived spouse support and perceived spouse hostility had a significant impact on marital instability, with perceived spouse hostility being the more damaging of the two. The study also showed that there were sender differences regarding the impact of couple interaction behaviors on marital instability and economic stress. For married males, economic satisfaction as well as couple interactions influenced significantly on their marital instability. For females the impact of couple interactions on their marital instability tended to be more salient. On the whole, the results of the interaction effects between economic stress and couple interaction behaviors on marital instability did not appear significant, except in the case of females' perceived spouse hostility and its effect on marital instability.

• 한국컴퓨터정보학회논문지
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• 제24권8호
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• pp.51-58
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• 2019

In this paper, we propose to characteristics of mobile phone dance live broadcast platform and the second-generation technology acceptance model TAM2, this paper established the user acceptance model of mobile phone dance live broadcast platform, aiming to study the influencing factors of users' acceptance on mobile phone dance live broadcast platform. Based on the empirical analysis of user survey, the model is validated, and the relationship between variables in the model is clarified. It is also confirmed that human-computer interaction, scene interaction, relationship interaction and other factors will affect the user's acceptance on mobile phone dance live broadcast platform. At the same time, based on the relationship among variables obtained in the research, this paper tries to analyze how the variables affect each other based on the actual practice of mobile phone dance live broadcast platform. In addition, the video design strategy and marketing strategy for further development of mobile phone dance live broadcast platform are given to help the platform and dance creators to carry out better promotion on the mobile side. In the end, this paper summarizes the shortcomings of this study and points out further research directions in the future, providing a reference for researchers in the field of mobile phone dance live broadcast platform acceptance.

• 복식문화연구
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• 제15권4호
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• pp.551-568
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• 2007

The purposes of this study were to identify factors of dissatisfaction and complaining behavior in internet fashion shopping mall, and to investigate constructs of service recovery for solution to this problems. Data were obtained from 201(male: 87, female: 114) internet fashion shopping mall consumer who have experiences of dissatisfaction and complaining behavior after buying products, and were analyzed using by descriptive analysis, factor analysis, Cronbach' $\alpha$, t-test. The results were as follows. First, the most response(80.4% of reponses) was experience to dissatisfaction through internet fashion shopping mall, and the most dissatisfied items were blouse, sweater, T-shirt in upper garment. Also, in men's case, the most satisfied price zone was not exceeding $30,000{\sim}50,000\;won$ and in women's case, it was not exceeding $20,000{\sim}30,000\;won$. Second, 7 factors of dissatisfaction(called quality, payment, delivery, price, interaction, returning/changing/refunding, contract) were identified after purchasing fashion products from internet shopping mall. 3 factors of complaining behavior(called private action, legal action, remedial seeking action) were investigated. Third, constructs of perceived service recovery were extracted from literature review: perceived interaction and justice. Perceived interaction were categorized into two factors: the interaction on the part of the consumer, the interaction in the part of the shopping mall. And perceived justice were categorized into three factors: interactional justice, distributive justice, procedural justice. Usually, university students were likely to take a serious view of service recovery through interaction and justice with internet fashion shopping mall.