References
- Anisimova, T. A. (2007). The effects of corporate brand attributes on attitudinal and behavioral consumer loyalty. Journal of Consumer Marketing, 24(7), 395-405. https://doi.org/10.1108/07363760710834816
- Bhattacherjee, A. (2001). Understanding information systems continuance: an expectation-confirmation model. MIS Quarterly, 25(3), 351-370. https://doi.org/10.2307/3250921
- Bitner, M. J., Brown, W., & Meuter, L.(2000). Technology infusion in service encounters. Journal of Academy of Marketing Science, 28(1), 138-149. https://doi.org/10.1177/0092070300281013
- Bowman, D., & Narayandas, D.(2001). Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior. Journal of Marketing Research, 38, 281-297. https://doi.org/10.1509/jmkr.38.3.281.18863
- Brakus, J. J., Schmitt, B. H., & Zarantonello, L.(2009). Brand experience: what is it? how is it measured? does it affect loyalty? Journal of Marketing, 73(3), 52-68. https://doi.org/10.1509/jmkg.73.3.52
- Cheong, Z. F. & Kim, G. B.(2019). The relationships among brand experience, customer perceived value, and brand support behavior in service industry, Journal of Distribution Science, 17(2), 91-100. https://doi.org/10.15722/JDS.17.2.201902.91
- Deng, Z., Lu, Y., & Wei, K. K.(2010). Understanding customer satisfaction and loyalty: an empirical study of mobile instant messages in china. International Journal of Information Management, 30, 289-300. https://doi.org/10.1016/j.ijinfomgt.2009.10.001
- Ekinci, Y. Al-Sabbahy, H. Z., & Riley, M.(2004). An investigation of perceived value dimensions: implications for hospitality research. Journal of Travel Research, 42(3), 226-234. https://doi.org/10.1177/0047287503258841
- Fan,Q. J.(2011). A comparative study on the choice behaviors of mobile internet consumers between korea and china -Access to cultural dimensions and perceptions-. Journal of Northeast Asian Economic Studies, 23(2), 111-141.
- Hoffmann, A. & Birnbrich, C.(2012). The impact of fraud prevention on bank-customer relationships: An empirical investigation in retail banking. International Journal of Bank Marketing, 30(5), 390-407. https://doi.org/10.1108/02652321211247435
- Hwang, S. H., Yoon, S. J., & Oh, J. C.(2012). Study on the relationships among perceived shopping values, brand equity, and store loyalty of korean and chinese consumers: A case of large discount store. Asia Marketing Journal, 14(2), 209-237.
- Lee, R. J., Jo, J. H., & Kim, B. Y.(2013). The effects of perceived risk and physical environments of theme parks on customer satisfaction - Focusing on everland. International Journal of Tourism Management and Sciences, 28(2), 183-200.
- Mathwick, C., Malhotra, N., & Rigdon, E.(2001). Experiential value: conceptualization, measurement and application in the catalog and internet shopping environment. Journal of Retailing, 77, 39-56. https://doi.org/10.1016/S0022-4359(00)00045-2
- McMillan, S. J., & Hwang, J. S.(2002). Measures of perceived interactivity: an explorat of the role of direction of communication, user control, and time in shaping perceptions of interactivity. Journal of Advertising, 31(3), 29-42. https://doi.org/10.1080/00913367.2002.10673674
- Park, S. K., Park, J. H., & Cha, T. H.(2007). Effects of experience on enjoyment. satisfaction and revisit intention: pine and gilmore's experience economy perspective. Advertising Research, 1(2), 55-78.
- Rust, R. T., Zeithaml, V. A., & Lemon, K. N.(2000). Driving Customer Equity: How Customer Lifetime Value is Shaping Corporate Strategy. New York: The Free Press.
- Sanchez, J., Callarisa, L., & Rodriguez, R. M.(2006). Perceived value for the purchase of a tourism product. Tourism Management, 27(3), 394-409.
- Schmitt, B. H.(1999). Experiential marketing. Journal of Marketing Management, 15, 53-67. https://doi.org/10.1362/026725799784870496
- Schmitt, B. H., & Simonson, A.(1997). Marketing Aesthetics: Strategic Mangement of Brands, Identity, and Image. New York: The Free Press.
- Schneider, B., & Bowen, D. E.(1993). The service organization: human resources management is crucial. Organizational Dynamics, 21(4), 39-52. https://doi.org/10.1016/0090-2616(93)90032-V
- Siegrist, M., Stampfli, N., & Kastenholz, H.(2008). Consumers' willingness to buy functional foods: The influence of carrier, benefit and trust. Journal of Retailing, 51, 526-529.
- Slevitch, L., & Amit, S.(2008). Management of perceived risk in the context of destination choice. International Journal of Hospitality & Tourism Administration, 9(1), 85-103. https://doi.org/10.1080/15256480801910574
- Srivastava, M., & Kaul, D.(2014). Social interaction, convenience and customer satisfaction: the mediating effect of customer experience. Journal of Retail Consumer Service, 21(6): 1028-1037. https://doi.org/10.1016/j.jretconser.2014.04.007
- Too, L. H. Y., Souchon, A. L., & Thirkell, P. C.(2001). Relationship marketing and customer loyalty in a retail setting: a dyadic exploration. Journal of Marketing Management, 17, 287-319.
- Tournois, L.(2015). Does the value manufacturers(brands) create translate into enhanced reputation? a multi-sector examination of the value- satisfaction- loyalty- reputation chain. Journal of Retailing & Consumer Services, 26, 83-96. https://doi.org/10.1016/j.jretconser.2015.05.010
- Wang, M., Lee, D. I., & Park, S. J.(2013). A comparative study on attitude formation process toward stores and salesmen in mobile phone distribution -Focused on Korean market and Chinese-. Korea Research Academy of Distribution and Management Review,16(1), 5-19.
- Zarantonello, L., Schmitt, B. H., Brakus, J. J.(2007). Development of the brand experience scale. Advances in Consumer Research, 34, 580-582.