• 마케팅과학연구
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• 제20권1호
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• pp.98-109
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• 2010

对于品牌资产的组成, 测量和管理的研究开始于David A.Aaker (1991) 和Kevin Lane Keller(1993). 最近, 很多的研究都集中于品牌资产的组成: 品牌意识, 质量预期, 产品形象和品牌忠诚度. 本文主要针对于这些成分间相互关系, 而且特别主意产品种类(实用或者享受)的调节作用. 基于以上所提及的关系所建立的模型可以参看图1. 本文的假设如下: 顾客的品牌意识对于顾客的忠诚度和品牌形象有积极的影响; 顾客的质量预期对于品牌忠诚度和品牌形象有积极的影响; 品牌形象对于品牌忠诚度有积极影响; 这些品牌资产成分间的关系可以被产品种类所调节. 具体说明就是, 对于实用性产品, 质量预期对于品牌忠诚度的作用会增强, 而对于享受产品品牌形象对于品牌忠诚度的作用会更强. 为了确定适用于本研究的产品, 58名首尔的大学生参加了前测. 结果是计算机被选择成为实用性产品, 而牛仔裤被选定成为享受产品. 每一种产品各选择了两个品牌: 三星和惠普以及李维斯和NIX. 在研究中, 首尔地区的237名大学生回答了问卷. 研究对象被划分为两组: 一组(121名)回答关于计算机的问卷, 其他的116名回答关于牛仔裤的问卷. 搜集的数据通过AMOS 7来验证可信度, 效度以及变量间的相互关系. 验证性因子分析证明本研究的模型是可以用来进一步研究的. 品牌资产成分间的相互关系也通过AMOS 7 来验证. 结果模型的结果展现在图2中. 质量预期对于品牌的形象有积极的影响, 但是品牌意识却没有. 但是品牌意识, 质量预期, 以及品牌形象都对品牌忠诚度有积极的影响. 并且, 这些关系受到产品种类的调节. 本文的研究结果可以增进我们对于品牌资产成分间相互关系的了解, 并且可以支撑对于品牌资产的测量. 本文也对于产品种类的作用进行了阐述. 在现实的营销管理中, 这些结果可以提供一些建议来有效保持品牌资产.

• 대한간호학회지
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• 제30권3호
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• pp.537-548
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• 2000

The objectives of this study were to verify the effectiveness of the Theory of Planned Behavior in predicting exercise intention and exercise behavior, and to examine the determinants of exercise intention and exercise behavior in the sample of middle-aged women. The subjects who participated in this study were 263 middle-aged women. The instruments used for this study was a survey of general characteristics, attitude (18 items), subjective norm (2 items), perceived behavioral control (19 items), intention (3 items), and exercise behavior (7 items and 23 items for each). Analysis of data was done by use of descriptive statistics and correlation analysis with SAS PC program. The hypothetical model based on the Theory of Planned Behavior was tested by use of LISREL 8.12a program. The results of this study were as follows. 1) The overall fit of the hypothetical model to the data was good(chi-square=11.76, p=0.03, RMSEA=0.07, standardized RMR= 0.03, GFI=0.99, AGFI=0.94, NFI=0.97, NNFI=0.95). 2) Perceived behavioral control, attitude, and subjective norm were significant determinants of exercise intention, and these variables explained 35% of the total variance of exercise intention. 3) Perceived behavioral control, intention, and attitude were significant determinants of exercise behavior. But, subjective norm was not a significant determinants. These four variables explained 69% of the total variance of exercise behavior. In conclusion, this study shows the applicability of the Theory of Planned Behavior in explaining exercise behavior of middle-aged women, and suggests that health care providers should focus on perceived behavioral control and attitude rather than subjective norm to improve exercise behavior of middle-aged women.

• 감성과학
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• 제6권1호
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• pp.17-26
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• 2003

의류상품의 전자상거래 시장이 확대됨에 따라 인터넷쇼핑에서 의류를 구매할 때 선택한 의류를 착용한 자신의 모습을 확인하는 도구로 가상피팅모델이 제공되고 있다. 본 연구에서는 가상피팅모델 구축 시 사용자의 주관적인 체형인식을 반영할 필요가 있는지 알아보기 위하여 여성의 신체 치수나 체형에 대한 인식이 어떻게 다른지 연구하였다. 의류학 전공 여자대학원 50명을 대상으로 실험한 본 연구의 결과는 인체부위에 대한 개인의 치수인식이 체형에 따라 다름을 보여준다. 연구자들은 인터넷 의류 쇼핑용 가상피팅모델을 구축하기 위해서는 사용자 신체치수뿐만 아니라 사용자가 인지하는 자신의 체형특성을 반영할 필요가 있다고 결론지었다 특히 배가 많이 나온 체형도 자신이 실제보다 배가 나오지 않은 체형으로 생각하는 경향이 있으므로 여성이용자에게 거부되지 않는 가상피팅모델을 구축하기 위해서는 지나치게 극단적인 체형의 가상피팅모델의 구축은 신중하게 고려해야함을 시사하였다.

• 복식
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• 제67권2호
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• pp.1-16
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• 2017

This study was conducted to investigate how consumer global-mindedness affects global fashion out-of-home (OOH) advertising which global consumer culture positioning applies, and to examine the relations among global fashion brand OOH advertising, perceived fashion brand globalness, perceived quality and brand reputation. Data were collected from 238 general people in 20~30s in seoul and were analyzed by using statistic methods such as frequency analysis, reliability analysis, confirmatory factor analysis and structural d modelling by running both SPSS 18.0 and AMOS 7.0 program. The results of this study were as follows. First of all, it indicated that the fit indexes were satisfied and the overall model of this study showed a favorable goodness of it from the results of confirmatory analysis. Secondly, consumer global-mindedness had a positive impact on preference towards global fashion OOH advertising. Finally, preference towards global fashion brand OOH advertising positively affected perceived fashion brand globalness, perceived quality and fashion brand reputation. The results implies that it is necessary that fashion brands fully understand consumers' tendency and the benefits of marketing can be maximized through global positioning OOH advertising on subways which makes consumers recognize fashion brands as global ones.

• 대한간호학회지
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• 제48권5호
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• pp.622-635
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• 2018

Purpose: This study aimed to develop and test a structural model for sleep quality in female shift work nurses. The hypothetical model was constructed on the basis of Spielman's 3P model of insomnia and previous research related to the sleep quality of shift nurses. Methods: This cross-sectional study used structural equation modeling and recruited 285 female shift work nurses from four general and university hospitals with over 300 beds located in C and J cities in Gyeongsangnamdo. Data were collected from September 27 to October 20, 2016, and then analyzed using descriptive statistics, Pearson's correlation, and structural equation modeling. The study used SPSS/Win 18.0 and AMOS 18.0 in processing the data. Results: The final model showed good fit to the empirical data: ${\chi}^2/df=2.19$, SRMR=.07, RMSEA=.07, AGFI=.85, TLI=.91, GFI=.93, GFI=.89, NFI=.87. The factors that influenced sleep quality were sleep hygiene (${\beta}=.32$), perceived shift work status (${\beta}=-.16$), stress response (${\beta}=.16$), shift work experience (${\beta}=.15$), perceived health status (${\beta}=-.14)$, and circadian rhythm (${\beta}=-.13$) explaining 36.0% of the variance. Conclusion: The model of sleep quality of the shift work nurses constructed in this study is recommended as a model to understand and predict the sleep quality of shift work nurses. The results suggest that strategies for improving the sleep quality of shift work nurses should focus on sleep hygiene, perceived health status, stress response, circadian rhythm, perceived shift work status, and shift work experience.

• 융합정보논문지
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• 제11권4호
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• pp.35-45
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• 2021

모바일 또는 웹을 활용한 e-커머스 산업은 빠른 성장세에 있으며, 다양한 플랫폼 서비스 출현으로 e-커머스 산업은 혁신적인 변화를 일으키고 있다. 본 연구는 e-커머스 이용자들의 애착유형요인들에 대해 파악하고 이들 요인이 지각된 사용용이성과 지각된 유용성에 기반한 기술수용모형(Technology Acceptance Model)에 얼마만큼의 영향을 미치는지와 수용의도 간의 인과관계를 실증 연구함으로써 e-커머스 서비스에서 효과적이고 효율적인 발전방안을 제시하고자 한다. 본 연구의 연구모형을 실증적으로 검증하기 위해 e-커머스를 이용한 경험이 있는 일반인들을 대상으로 설문조사를 실시하였으며 PLS(Partial Least Squares)를 활용한 내적 일관성, 확인적 요인분석, 판별 타당성, 적합도 검증을 통해 경로분석을 실시하였다. 그 결과, 지각된 안정과 지각된 유용성 및 지각된 사용용이성 간의 유의미한 인과관계를 확인해 볼 수 있었으며 TAM과 수용의도와의 연관성을 검증해 볼 수 있었다.

• 대한간호학회지
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• 제26권3호
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• pp.632-652
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• 1996

It has been noted that a genetic alteration of cells influenced by unhealthy lifestyle in addition to a series of other carcinogens increases the incidence of various neoplasmic diseases. Therefore the importance of a lifestyle that minimizes such an impact on health should be emphasized. Since stomach cancer, the most common neoplasmic disease in Korea, is related to personal lifestyle and as there is a possibility of its recurrence, patients with stomach cancer need to lead a healthy lifestyle. Also the quality of life which patients experience is negatively affected by the side effects of treatments and the possibility of recurrence. Therefore an effective nursing intervention to enhance quality of life and encourage healthy lifestyle is needed. The purpose of this study is to provide a basis for nursing intervention strategies to promote health and thus enhance quality of life. A hypothetical model for this purpose was constructed based on Pender's Health Promotion Model and Becker's Health Belief Model, with the inclusion of some influential factors such as hope for quality of life and health promoting behavior. The aims of study were to : 1) evaluate the effectiveness of patient's cognitive-perceptual factors on health promoting behaviors and quality of life ; 2) examine the causal relationships among perceived benefit, perceived barrier, perceived susceptibility and severity, internal locus of control, perceived health status, hope, health concept, self efficacy, self esteem health promoting behaviors & quality of life ; 3) build and test a global hypothetical model. The subjects for this study were 164 patients who were being treated for stomach cancer were approached in the outpatient clinic on a University Hospital. The data from the completed questionnaires were analyzed using Linear Structural Relationships (LISREL). The results of research are as follows : 1) Hypothetical model and the modified model showed a good fit to the empirical data, revealing considerable explanational power for health promoting behaviors(54.9%) and quality of life(87.6%) 2) Self efficacy and hope had significant effects on health promoting behaviors. Of these, hope was affected indirectly through self efficacy and self esteem. 3) Perceived health status, hope and self esteem had significant direct effect on the quality of life. Of these variables, perceived health status was the most essential factor affecting general satisfaction in life. 4) Self-efficacy, as a mediating variable, was positively affected by perceived benefit and hope. 5) Self-esteem, as a mediating variable, was positively affected by perceived health status and hope. 6) Hope was the main variable affecting self efficacy, self esteem, health promoting behaviors and quality of life. The derived model in this study could effectively be used as a reference model for further study and could suggests a direction for nursing practices

• 여성건강간호학회지
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• 제15권3호
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• pp.231-241
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• 2009

Purpose: This study was designed to construct and test a structural equation model for life satisfaction in grandmothers who were parenting grandchildren Methods: Grandmothers assuming part-time parenting responsibilities for grandchildren were recruited in four cities in South Korea. They were asked to complete a questionnaire through face to face interviews or self reports, and 248 data units were analyzed with Structural Equation Modeling. Results: Model fit indices for the final model revealed a fit at an excellent level, and all of the 12 paths were statistically significant explaining 51% of the variance. Predictors of life satisfaction in the final model were parenting efficacy, perceived health status, parenting stress, amount of parenting, and demographic factors. The new findings of this study were as follows: First, the satisfaction with life of part-time parenting grandmothers was less than that of non-parenting grandmothers. Second, parenting stress and parenting efficacy revealed determinants to life satisfaction. Third, motivation of parenting and amount of parenting affect both parenting stress and parenting efficacy. Conclusion: The value of parenting and the grandmother-adult children relationship quality should also be considered in developing a grandmothers' educational program, because these are the factors which strengthen parenting efficacy and alleviate parenting stress.

• 한국의류학회지
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• 제28권7호
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• pp.974-982
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• 2004

The purpose of this study was to examine the influence of belief in body control on appearance satisfaction using structural equation modeling. In the structural equation model, self-esteem was included as a common predictor variable of belief in body control and appearance satisfaction, and the ideal body type and perceived body type were included as mediator variables. The data was collected from 96 female college students in the State of Washington, United States, Using AMOS 4, confirmatory factor analyses were conducted to fit the measurement models, and then the fit of the structural model was examined. The results of this study are as follows: The indirect effect of belief in body control on appearance satisfaction through its negative effect on ideal body type was significant. Yet, the direct path of belief in body control to appearance satisfaction and the indirect path through their common relationships with self-esteem were found not significant. These results indicate that higher body control belief may lead to lower appearance satisfaction due to the decreased size of ideal body type.

• 동서간호학연구지
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• 제24권1호
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• pp.44-51
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• 2018

Purpose: The purpose of this study was to examine the actor and partner effects of self efficacy, marital adjustment and family support on Yangseang in infertile couples using the actor-partner interdependence model. Methods: The participants were 108 infertile couples. Data were collected using the Yangsaeng Scale, Infertility Self Efficacy Scale, Revised Dyadic Adjustment Scale, and Perceived Social Support Scale from March to April in 2016. The Actor-Partner Interdependence Model was used to analyze the actor and partner effects of self-efficacy, marital adjustment and family support on Yangsaeng. Results: The fit indices for the model were Comparative Fit Index (CFI) = 0.99, Normed Fit Index (NFI) = 0.99, Tucker-Lewis Index (TLI) = 0.90, and Root Mean Square Error of Approximation (RMSEA) = 0.01, which met the criteria. We found that only self efficacy had an actor effect on Yangsaeng. Marital adjustment and family support of infertile husbands had an actor effect on the Yangsaeng. In addition, marital adjustment showed an interaction effect. Conclusions: The findings of this study indicate that the level of Yangseang in infertile couples was positively associated with the levels of self efficacy and martial adjustment. Partner effects may be hidden due to much stronger actor effects on Yangseang.