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The Influence of Belief in Body Control on Appearance Satisfaction of U.S. Female College Students  

이윤정 (고려대학교)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.28, no.7, 2004 , pp. 974-982 More about this Journal
Abstract
The purpose of this study was to examine the influence of belief in body control on appearance satisfaction using structural equation modeling. In the structural equation model, self-esteem was included as a common predictor variable of belief in body control and appearance satisfaction, and the ideal body type and perceived body type were included as mediator variables. The data was collected from 96 female college students in the State of Washington, United States, Using AMOS 4, confirmatory factor analyses were conducted to fit the measurement models, and then the fit of the structural model was examined. The results of this study are as follows: The indirect effect of belief in body control on appearance satisfaction through its negative effect on ideal body type was significant. Yet, the direct path of belief in body control to appearance satisfaction and the indirect path through their common relationships with self-esteem were found not significant. These results indicate that higher body control belief may lead to lower appearance satisfaction due to the decreased size of ideal body type.
Keywords
Belief in body control; Appearance satisfaction; Self-esteem; Ideal body size; Structural equation modeling;
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