• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.4
• /
• pp.1652-1662
• /
• 2013

As smart devices like smartphones and smart pads are prevalent recently, dramatic changes so called 'smart evolution' deployed in many socioeconomic areas. These changes lead the TV industry to develop a smart TV differentiated from a conventional TV by enabling internet connectivity and applications execution. In this study the factors affecting the acceptance of a smart TV are extracted by reviewing the previous works and the structural relationships among these factors are analyzed. Adding 'Social Influence' to consider an environmental factor and 'Innovativeness' for personal characteristics, we build an extended Technology Acceptance Model and analyzed the structural relationships among the factors in the model using Structural Equation Model. In the results we can find that the environmental factors affect the perceived characteristics. The moderating effects of gender and level of experience in smart devices have also been investigated. No difference is found between gender groups. In much-experienced group, Innovativeness affects Perceived Usefulness and acceptance of a smart TV. In less-experienced group, however, Innovativeness affects Perceived Ease of Use, Expected Enjoyment and finally acceptance of a smart TV.

• Journal of Technology Innovation
• /
• v.18 no.2
• /
• pp.59-89
• /
• 2010

One of the key words that represent the culture and social phenomena in this 21st century is 'Digital Convergence'. Presently our society is going through the second evolving phase of the convergence, integration between industries. Integration between industries refers to the phenomenon of integrating various industrial areas such as broadcasting, communication, finance, automobile, and medical treatment as the range of IT utilization becomes extended. The telecommunication-broadcasting bundling is a typical example of integration between industries. This study analyzed the effect of the service features of the bundling on the customer's acceptance intention by applying the innovative technology product acceptance model, TAM, in the process of accepting the telecommunication-broadcasting bundling. This study suggests three independent variables, the 'low cost(discount)', 'service integrity', and 'selectability', which affect perceived usefulness, perceived ease of use, and perceived risk, and figures out the actual influence as follows. In conclusion, these results suggest that in order to accept and spread the telecommunication-broadcasting bundling, it is necessary to establish (1) the cost discounting strategy realize (price strategy), (2) the fee noticing system, payment system, call-service system, and systemic integration including installation and A/S system integration, and develop (service strategy), (3) the bundling or related options that can provide users with selectability (product strategy).

• Journal of Agricultural Extension & Community Development
• /
• v.21 no.2
• /
• pp.29-56
• /
• 2014

This study conduct for 200 farmhouses who didn't accept new technology like mulberry Protected Cultivation. Through research model combined Innovation diffusion theory(IDT) and Technology Acceptance Model(TAM), it analysed which factors affect for new technology acceptance and diffusion. To verify relations between external factors which affect new technology acceptance and diffusion by endogenous variables such as perceived usefulness, perceived ease of use and perceived riskiness, with external factors, mothed used to analyse it. Most of adopted variables were showed positive results except for individual innovativeness and reliability. Based on the results of these analyses, we can suggest rapid. First, technique diffusion agents should have heighten the level of expertise and technology, and build up the network to solve difficulties with technique supply with mulberry farmhouses. Secondly farmhouses of mulberry outdoor cultivation showed positive attitude protected cultivation, but negative attitude it bacause of the burden of facilities investment. Thus, it is needed to capital investment for individual farmhouse hold. Finally, through cultivation technology education, field trip about mulberry protected cultivation, we can diffuse technology receive for negative farmers.

• Journal of the HCI Society of Korea
• /
• v.9 no.2
• /
• pp.41-51
• /
• 2014

In mobile content services like apps for smart mobile devices in specific, there has been a growing interest in evaluating UX quality to make sure that it provides better experience to users and consequently, secures competitiveness in a market. In that sense, usability testing has been considered as one method that enables designers and design managers to evaluate UI quality before they launch their service. However, those designers have been faced with a following fundamental question to be answere d : Is good UX design a good business? In other words, can well-designed service, which has good usability, actually satisfy target users and improve competitiveness in a market? There is no doubt that usability is one important factor perceived by users. However, it has a limit in terms of evaluating UX quality in macro level, as it mostly focuses on ease of use and efficiency of performing tasks, but does not cover other possible experiential factors, which also can be perceived by users, such as market situation and preexistence experience. Therefore, this research aims to identify key experiential factors in using mobile content services, and establish service UX index model that enables to measure perceived user satisfaction, and identify how UX design contributes to the satisfaction in quantitative way.

• Journal of Distribution Science
• /
• v.13 no.10
• /
• pp.135-142
• /
• 2015

Purpose - Following the speedy development of the smart phone industry, tourism companies started to increase their brand recognition and sales volume by adopting mobile applications. However, applications for tourism industries are still insignificant. This study tries to analyze empirical evidence from Korean and Chinese consumers who have used mobile tour applications. By using an expansion of the technology acceptance model (TAM), this study will find what factors have effects on user intention for mobile tour applications. The findings will be helpful for the development of mobile tour applications and the tourism industries. Research design, data, and methodology - This study uses the TAM, which was presented by Davis in 1989. This study uses consumer acceptance level, consumer choice attitude, and use intention as the basic variables to fit to the TAM, and adopts choice content quality, brand value, and usage motivation as additional variables to analyze. This study has developed several hypotheses and collected data from 620 users who used mobile applications for tourism during April 1 to April 30, 2015. A total of 612 valid questionnaires were collected and used in the data analysis. The data was analyzed with structural equation modeling using SPSS Win/pc and Amos 22.0. Results - The findings can be summarized as follows: First, the content quality affects the consumer acceptance degree and choice attitude. Second, the brand value has a directly positive effect on the consumer acceptance degree and choice attitude. It is clear that the content quality and brand value play important roles in raising consumer acceptance and choice attitude. Third, usage motivation has no effect on the consumer acceptance degree and choice attitude. Fourth, the acceptance degree does not have any effect on the consumer choice attitude. Fifth, the acceptance degree affects the use intention. Last, the consumer choice attitude affects the use intentions. This indicates that consumer acceptance and choice attitude must both be achieved to induce use intention among consumers. Finally, the effects of the mobile tour application content quality and brand value on consumer acceptance degree and choice attitude were confirmed. Additionally, the effects of the consumer acceptance degree and choice attitude on use intentions were analyzed. Conclusion - It is not meaningful for tourism marketing to launch tour applications in the mobile market without understanding tourism consumer characteristics. When developing mobile tour applications, companies should focus on the characters of consumer choice attitudes as high quality, high brand value, usefulness, and ease of mobile tour applications. This study has limitations in that it did not consider negative factors such as perceived risks or analyze whether there are differences between Korean and Chinese consumers. In the future, we will consider equipping the same mobile tour applications commonly used by both Korean and Chinese consumers, and then examine negative factors as well as the differences in mobile tour applications between Korean and Chinese consumers.

• Knowledge Management Research
• /
• v.23 no.2
• /
• pp.143-168
• /
• 2022

Using Herzberg's motive hygiene theory, this study also investigated the influence of motivation factors and hygiene factors on acceptance and resistance of mobile facial recognition payment services, and the influence of consumer innovation as a parameter on acceptance and resistance from motivation factors and hygiene factors. A survey was conducted on Chinese users who had experience using mobile payment services. IBM SPSS Statistics 26 and SmartPLS 3.0 were used for statistical analysis. As a result of the analysis, the motivating factors of mobile facial recognition payment services have a positive (+) impact on acceptance, and there were no significant results on resistance. In addition, hygiene factors have been shown to have negative (-) effects on acceptance and positive (+) effects on resistance. Consumer innovation, which is a parameter in relation to motivation factors and acceptance and resistance, had a partial mediation effect, and a partial mediation effect was also seen in the relationship between hygiene factors and resistance, but no mediation effect was found in the relationship between hygiene factors and acceptance. The motivating factors found through research results such as rapidity, ubiquity, perceived usability, perceived ease of use, privacy concerns, security, status quo inertia, use barriers, and loss avoidance, which are factors of non-contact and hygiene, can be used as basic data for activating mobile facial recognition payment services.

• Journal of Internet Computing and Services
• /
• v.21 no.5
• /
• pp.75-85
• /
• 2020

The application of Internet technology has created enormous impact on banking sector with the implementation of many techno-oriented services like Internet banking, EFT, branchless banking, Automated Clearing House (ACH) transactions etc. Study of customer's attitude in terms of trust, perceived risk and ease of use of a particular technology is as an important parameter for acceptance or rejection of a technology. To explore the customers'attitude for Internet banking this research is undertaken. The research is carried out in Pokhara valley which is the second largest city and tourism capital of Nepal. The study employs descriptive research design with stratified sampling procedure for eight top commercial banks. A set of 25 customers is taken from each selected 8 banks making a sample size of 200 respondents. A fixed set of question related to demographic factors is provided personally or by visiting the location of the customers of Internet banking service and collected accordingly. Reliability test is performed using Cronbach's alpha and data is analyzed using inferential statistics to present the results of the study. This study provides knowledge on the current scenario of Internet banking and helps banks in cost saving, mass customization, product innovation, improved marketing and communication. This study is very important for financial institutions like banks, government agencies and business houses to understand the perception of customers towards Internet banking and technology as a whole. The study also supplements the gap in literature on technology and banking in Nepal and serves as an important knowledge base.

• Journal of Digital Convergence
• /
• v.20 no.2
• /
• pp.251-260
• /
• 2022

Despite the development of technology and the increase in the spread of smart speakers, user satisfaction keeps decreasing due to conversational errors. This study aims to examine the effect of the self-repair strategy on user experience in the context of conversational agents of smart speakers. Scenarios were designed based on error situations, and participants were divided into two groups by task criticality. The results revealed that the agent's self-repair strategy has a negative effect on trust and perceived ease of use compared with performance without error. It also influenced adoption intention through interaction with task criticality. This study is significant in that it empirically investigated the effects of the self-repair strategy and the user experience factors related to the actual acceptance of the self-repair strategy.

• Journal of Korean Society for Quality Management
• /
• v.52 no.1
• /
• pp.149-172
• /
• 2024

Purpose: By empirically analyzing factors that affect the intention to introduce RPA, we aim to increase understanding of RPA introduction in small and medium-sized businesses and contribute to establishing an effective introduction strategy. The aim is to improve the company's productivity, reduce costs, and strengthen its competitiveness. It also provides policy recommendations for the introduction of RPA. Methods: A survey was conducted to examine whether the technical, organizational, and environmental factors of the TOE framework had an impact on the intention to adopt RPA. We also used stepwise regression analysis to determine whether firm size moderates this relationship. Results: Technical factors, organizational factors, and environmental factors were all found to have a significant impact on small and medium-sized enterprises' intention to adopt RPA. It was confirmed that company size has a moderating effect affecting the intention to adopt RPA. In particular, customer pressure, relative advantage, competitive pressure, age, government support, and the perceived ease of use of RPA was a key determinant of its adoption by small and medium-sized enterprises. Conclusion: This suggests that small and medium-sized businesses should comprehensively consider technical, organizational, and environmental factors when introducing RPA. It is expected to increase understanding of RPA introduction in small and medium-sized businesses, contribute to establishing effective introduction strategies, and contribute to improving company productivity, reducing costs, and strengthening competitiveness.

• Journal of the Korea Society of Computer and Information
• /
• v.18 no.7
• /
• pp.139-148
• /
• 2013

With the launch of Apple iPhone, platform and contents and design characteristics were highlights of the new factors. In addition, Smartphone users have increased explosively. In this research, we aim to analyze factors affecting on repurchase intention of a Smartphone based on Technology Acceptance Model(TAM). External factors such as platform, contents and design are identified through literature review and the influences of these factors on repurchase intention are assessed. A questionnaire survey was conducted to those who lived in Busan and Gyeongnam province. This research used Smart PLS(partial least squares) to analyze the structural relationship between those factors and repurchase intention. Analytical results show that all paths except path from platform to perceived ease of use are significant. This study suggests practical and theoretical implications based on the results.