한국컴퓨터정보학회논문지 (Journal of the Korea Society of Computer and Information)

  • 제18권7호
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  • Pages.139-148
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  • 2013
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  • 1598-849X(pISSN)
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  • 2383-9945(eISSN)
한국컴퓨터정보학회 (Korean Society of Computer Information)
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플랫폼과 콘텐츠, 디자인 속성이 스마트폰의 지속구매의도에 미치는 영향

A Study on the effect of platform, contents, and design constructs on the repurchase intention of Smartphone

  • 남수태 (원광대학교 정보관리학과, 정보과학연구소) ;
  • 이현창 (원광대학교 정보전자상거래학부, 정보과학연구소) ;
  • 진찬용 (원광대학교 정보전자상거래학부, 정보과학연구소)
  • Nam, Soo-Tai (Information Management, Wonkwang University) ;
  • Lee, Hyun-Chang (Dept. of Information and Electronic Commerce, Wonkwang University) ;
  • Jin, Chan-Yong (Dept. of Information and Electronic Commerce, Wonkwang University)
  • 투고 : 2013.05.09
  • 심사 : 2013.06.23
  • 발행 : 2013.07.31
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초록

애플의 아이폰 출시는 플랫폼과 콘텐츠 그리고 디자인 특성을 새로운 요인으로 부각하게 하였다. 뿐만 아니라 스마트폰 사용자를 폭발적으로 증가하게 하였다. 본 연구에서는 기술수용모델을 기반으로 스마트폰 지속구매의도에 미치는 영향 요인을 분석하고자 한다. 이를 위하여 기존의 문헌 연구를 통하여 플랫폼, 콘텐츠 그리고 디자인 속성을 외부요인으로 도출하였다. 실증적 분석을 위해 부산 경남지역에 거주하는 스마트폰 사용자를 대상으로 설문조사를 실시하여 수집된 설문지를 분석하였다. 이들 요인들과 지속구매의도와의 구조적 관계를 분석하기 위하여 Smart PLS(partial least square)을 이용하였다. 분석결과 플랫폼이 인지된 사용 용이성 경로를 제외하고는 모든 경로가 유의한 영향을 미치는 것으로 나타났다. 결과를 바탕으로 연구의 한계와 시사점을 제시하고자 한다.

With the launch of Apple iPhone, platform and contents and design characteristics were highlights of the new factors. In addition, Smartphone users have increased explosively. In this research, we aim to analyze factors affecting on repurchase intention of a Smartphone based on Technology Acceptance Model(TAM). External factors such as platform, contents and design are identified through literature review and the influences of these factors on repurchase intention are assessed. A questionnaire survey was conducted to those who lived in Busan and Gyeongnam province. This research used Smart PLS(partial least squares) to analyze the structural relationship between those factors and repurchase intention. Analytical results show that all paths except path from platform to perceived ease of use are significant. This study suggests practical and theoretical implications based on the results.

키워드

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