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http://dx.doi.org/10.5762/KAIS.2013.14.4.1652

A Study of the Factors Affecting User Acceptance of Smart TVs  

Kim, Su-Yeon (School of Computer and Information Technology, Daegu University)
Lee, Sang Hoon (Dept. of Computer and Information Engineering, Graduate School, Daegu University)
Hwang, Hyun-Seok (Division of Business, Hallym University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.14, no.4, 2013 , pp. 1652-1662 More about this Journal
Abstract
As smart devices like smartphones and smart pads are prevalent recently, dramatic changes so called 'smart evolution' deployed in many socioeconomic areas. These changes lead the TV industry to develop a smart TV differentiated from a conventional TV by enabling internet connectivity and applications execution. In this study the factors affecting the acceptance of a smart TV are extracted by reviewing the previous works and the structural relationships among these factors are analyzed. Adding 'Social Influence' to consider an environmental factor and 'Innovativeness' for personal characteristics, we build an extended Technology Acceptance Model and analyzed the structural relationships among the factors in the model using Structural Equation Model. In the results we can find that the environmental factors affect the perceived characteristics. The moderating effects of gender and level of experience in smart devices have also been investigated. No difference is found between gender groups. In much-experienced group, Innovativeness affects Perceived Usefulness and acceptance of a smart TV. In less-experienced group, however, Innovativeness affects Perceived Ease of Use, Expected Enjoyment and finally acceptance of a smart TV.
Keywords
Extended Technology Acceptance Model; Moderating Effects; Smart TV; Structural Equation Model; User Acceptance;
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Times Cited By KSCI : 2  (Citation Analysis)
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