• 디지털융복합연구
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• 제9권4호
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• pp.51-67
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• 2011

본 연구는 혁신 제품특성, 환경 특성, 그리고 개인 특성을 소비자의 지각된 유용성과 용이성에 영향을 미치는 선행 변수로 두고, 디지털 컨버전스 제품에 대한 소비자들의 태도와 수용의도에 미치는 영향에 관해 분석했다. 연구결과, 상대적 이점과 더 좋은 제품에 대한 기대, 사회적 영향 및 매스커뮤니케이션, 그리고 신기술에 대한 태도 등이 지각된 유용성에 영향을 미치는 것으로 나타났다. 즉 지각된 용이성보다 유용성이 긍정적인 제품태도 형성에 영향을 준다는 결과가 도출되었다. 디지털 컨버전스 제품사용자 들은 제품의 사용편이성 보다는 사용하기에 복잡하더라도 복합적인 기능들의 사용가능성에 더 큰 가치를 두고 있었다.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.949-958
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• 2021

This study aims to develop a theoretical model in order to determine factors affecting consumer intention to use credit cards by combining Theory of perceived risk and Technology acceptance model. Despite of perspective of consequences in prior studies on related research fields, this study focuses on the sources of perceived risk, including transaction, payment and credit risks, which are proposed and measured in a preliminary research. A measurement model and a structural model with the presence of perceived risk in sources are tested in a formal research with data collected from 538 bank customers. An analysis results show that payment risk, usefulness, transaction risk, ease of use, and credit risk influence significantly Vietnamese consumers' intention to use credit cards in decreasing order of influence. These factors account for 64.6% of the variation in intended use. All three dimensions of perceived risk have a negative effect on the intention to use, with the total impact greater than the level of influence of the other two factors of usefulness and ease of use. These findings can be beneficial to banks in enacting policies to attract more consumers and to allocate resources for improving their credit card business.

• 통상정보연구
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• 제11권3호
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• pp.3-24
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• 2009

Import Agency Service Mall, providing customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers. The consumers' great demand for foreign goods(services) has created Import Agency Service Mall(referred to hereafter as IASM) as a new business model of distribution and consumption, which seems to be grown rapidly. This empirical research investigates online shoppers for their trust dimensions for IASM. Consequences of the research are as follows: First, perceived reputation, web-site quality have influenced upon e-trust dimension of the IASM. Second, the level of e-trust consumers is more higher, and then the level of perceived risk is more lower. Third, perceived risk have not influenced upon intention to reuse the IASM. Fourth, the level of e-trust consumers is more higher, and then the level of intention to reuse the IASM is more higher. It is necessary for IASM to be developed its reputation and web-site quality in order to obtain customer's trust. Accordingly, this research will be helping IASM have insight for marketing strategies, and constantly should be studied about action and mind of consumer.

• 한국융합학회논문지
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• 제11권7호
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• pp.145-150
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• 2020

소셜 미디어에 대한 지속적 이용의도에 미치는 영향변수와 그 관계에 대한 보다 체계적이고 종합적인 설명이 필요하다. 이를 위해 소셜 미디어 지속적 이용 의도에 미치는 영향변수(소셜 미디어 활동참여, 개인정보 노출위험, 지각된 향유, 몰입, 그리고 집단 동일시)와 소셜 미디어 이용에 대한 태도를 중심으로 모형을 설정하고 가설을 설정하였다. 수립된 가설을 실증적으로 검증하기 위하여 설문조사를 실시하고 AMOS를 이용하여 구조방정식으로 분석하였다. 신뢰성과 타당성이 확보된 연구결과를 토대로 분석한 결과 소셜 미디어 활동참여, 지각된 향유, 그리고 몰입이 소셜 미디어 지속성에 직, 간접적으로 영향을 미치고 있음을 밝혀냈다. 또한 소셜 미디어에 대한 태도가 소셜 미디어 지속이용의도에 정의 영향을 미쳤다. 마지막으로 연구결과의 실무적 시사점 및 연구의 한계점을 제시하였다.

• 한국병원경영학회지
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• 제12권2호
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• pp.69-92
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• 2007

This research has classified waiting times into the three different ones according to service offering process and investigated the antecedents and consequences of types of waiting times. A service provider's concern and customer involvement were modeled as antecedent variables and negative emotion and service value as dependent variables. The empirical results of the study are as follows. A service provider's concern had significant influences on all the three types of waiting times whereas customer involvement was found to affect preprocess-waiting and postprocess-waiting times. Preprocess-waiting time had a significant impact on both negative emotion and service value and inprocess-waiting time only affects negative emotion. However, postprocess-waiting time had influenced none of the variables. The findings illustrate an important role of concern and involvement regarding to a customer's perceived waiting time and relative importance of waiting types on negative emotion and service value. A summary of the results are reported and managerial implications are discussed.

• 여성건강간호학회지
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• 제7권3호
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• pp.284-292
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• 2001

This study is an attempt to analyze concept of pain and to do it according to a series of concept development processes described by Walker and Avant. Based on the results of the study, the attributes, scope, precedences and consequences of pain were identified : 1. The attributes of pain were subjectivity, unpleasantness, expression, experience, response, and sensitivity. 2. The scope of pain were physical, psychological, and socio-cultural. 3. The following were precedences of pain : 1) Internal or external noxious stimuli 2) actual or potential injury or damage to body and/or mind 3) noxious stimulation or aversive sensation is perceived as pain 4. The following were consequences of pain : 1) physical, psychological, socio-cultural response 2) verbal and/or non-verbal communication 3) coping and self-preservation.

• 지식경영연구
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• 제18권4호
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• pp.31-62
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• 2017

It found that employee silence negatively impacts both organizations and their employees as shown in findings from many studies and recently there has been a growing interest in it. Silence is described as intentionally withholding job-related ideas, information, concerns, and opinions. Employee silence may decrease organizational change and innovation and reduce employee learning motivation and knowledge sharing engagement as well. The purpose of this study is to examine the relationships among silence motivations, perceived silence climate, and employee silence; the relationships among employee silence, learning inertia and knowledge sharing disengagement; the mediating role of employee silence between antecedents of employee silence and consequences additionally. The results that analyzed using data from 225 employees in 42 organizations are as follows. First, the impact of silence motivation and perceived silence climate on employee silence are positively significant. Second, the influence of defensive silence motivation on the acquiescent and relational silence motivation is positively significant. Third, the influence of employee silence on learning inertia and knowledge sharing disengagement is positively significant. Forth, employee silence mediates the relationship between silence motivation and perceived silence climate and learning inertia and knowledge sharing disengagement. These results suggest that employee silence is another strong expression and message for organizations to try to establish a learning organization from the perspective of knowledge management.

• 문화기술의 융합
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• 제6권4호
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• pp.411-417
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• 2020

본 연구는 대학생이 지각하는 팀 프로젝트 기반 학습법에 대한 유용성과 학습만족도 간의 관계를 규명하고 지각된 자율성, 협력적 효능감, 인지된 상호작용성이 지각된 유용성에 미치는 효과를 탐색하였다. 이를 위해 경기도 소재 대학생 55명이 한 학기 동안 팀 프로젝트 기반 학습을 완료 후 설문조사에 참여하였다. 본 연구의 결과는 다음과 같다. 첫째, 팀 프로젝트 기반 학습법에 대해 지각된 유용성이 높을수록 학습만족도가 높게 나타났다. 둘째, 지각된 자율성과 협력적 효능감을 높게 인식할 때 학습법에 대한 지각된 유용성을 높게 인식하였다. 이와 같은 연구결과는 대학의 팀 프로젝트 기반 학습법 설계 시 학습자가 학습법이 효율적이고 유용하다고 느끼게 하는 것이 중요하며 이를 위해 자율성을 지지하는 환경조성과 학습자가 협력하여 공동의 목표를 성취할 수 있는 능력을 충분히 갖췄다고 느낄 수 있는 전략이 필요함을 시사한다.

• 한국화재소방학회논문지
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• 제9권2호
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• pp.3-9
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• 1995

Acceptable risk problem are decision problems they requires a choice among different estimations of technological risks. The alternative option includes a threat to life among its consequences. However, the definition used to ignore the public's perceived risk which should be identified as acceptable risk. The study examine the role of perception of risk as acceptable risk between different situations of estimated consequence and probability of risk. The cost benefit principle for the reduction of risk applied to find the possible solutions with in decision making process.

• 산업융합연구
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• 제7권1호
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• pp.83-100
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• 2009

The purpose of this study was to investigate the influence of Perceived Organizational Support(POS) and on Organizational Citizenship Behavior through Organizational Commitment(OC). In order to attain the objectives of this study, a model was established and hypothesis was verified on the basis of preceding studies. In a model proposed for this study, POS was used as antecedents to OC while OCB was used as consequences for OC. The sample included 387 employees. Structural equation modeling(SEM) was used to employed the hypothesized relationships in the conceptual model. Results indicated that (a)POS has a positive impact OC; (b)affective OC has a positive impact OCB; (c)continuance OC has a negative(or zero) impact QCB. Implications are discussed and future research directions are outlined.