• The Journal of Korean Academic Society of Nursing Education
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• v.24 no.4
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• pp.415-423
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• 2018

Purpose: This study was done to examine the relationship between participation motivation, satisfaction and continuance willingness of voluntary activities of nursing students, and to identify factors influencing continuance willingness of voluntary activities. Methods: The research participants were 175 nursing students in the nursing departments of 3 universities located in G city and J province in Korea. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson correlation coefficient and multiple regression. Results: Participants' scores for participation motivation, satisfaction and continuance willingness of voluntary activities were $3.24{\pm}0.76$, $3.11{\pm}0.83$ and $3.03{\pm}0.85$ respectively. Participation motivation and satisfaction of voluntary activities had positive correlations. Satisfaction and continuance willingness of voluntary activities had positive correlations. Factors influencing nursing students' continuance willingness of voluntary activities included participation motivation and satisfaction of voluntary activities. And these variables explained 74% of the variance in continuance willingness of voluntary activities. Conclusion: The findings show that development and application of educational programs to increase participation motivation and satisfaction of voluntary activities are important and will improve nursing students' continuance willingness of voluntary activities.

• Korean Business Review
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• v.22 no.1
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• pp.157-176
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• 2009

This research is designed to comprehend the 'participation' motivation of fishing village, and analyze the effect of such participation' motivation of the overall satisfaction on fishing village, in aspect of 'demand'. And, this thesis is intended to present the detailed factors of such participation motivation, and raise and address the pertained problems, in an effort to strengthen the effective marketing activities in fishing village and rejuvenate the fishing village tourism. The signifiant difference has made, with regard to demographical traits, and available traits and participation motivation of fishing village tourism. Concerning significant relations and effects of participation motivation and satisfaction, the five factors, such as "somatic and self-realization", "recreation", and "educational or cultural" reveals to have had effects on the satisfaction of fishing village tourism, in turn. But, "status or fame" have had less direct effects on the satisfaction.

• Asia Marketing Journal
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• v.19 no.3
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• pp.45-74
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• 2017

The current research proposes to fill a research gap by testing how reward uncertainty, different types of motivation, as well as individual risk-taking attitude affect consumers' promotion participation. Being offered with an uncertain reward, relative to individuals with extrinsic motivation, individuals with intrinsic motivation will have greater intention to participate in marketing promotion. In contrast, being offered with a certain reward, relative to individuals with intrinsic motivation, individuals with extrinsic motivation will have greater intention to participate in marketing promotion. This effect arises only among consumers having a low level of risk-taking attitude. For consumers having a high level of risk-taking attitude, their participation intention shows no significant difference between the two motivation type groups, under both certain and uncertain reward conditions. With an understanding of how consumer's response heterogeneously to promotions involving rewards, marketers can better understand not only how to use this promotional tactic more effectively, but also how to better allocate their budget for promotions.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.345-356
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• 2019

This study investigated the influence of media sports contact motivation on direct sports participation in order to induce direct sports participation through media sports. In this regard, this study aimed to provide the basic data of media sports and sports participation by studying the effects of consumer's exercise commitment and exercise duration. From April 1, 2019 to April 31, 2019, a survey was conducted on 300 males and females in G and J provinces. To determine the purpose of the study, IBM's SPSS Ver. 21.0 and AMOS Ver. The analysis was performed using a statistical program of 21.0. The results of the study are as follows. First, media sport contact motivation was found to have an effect on exercise commitment. In addition, media sports contact motivation was found to have an effect on exercise persistence and sports participation. In addition, exercise commitment was found to have an effect on exercise duration, and exercise duration was found to affect sports participation. Second, in terms of media sports contact motivation and sports participation, exercise persistence had a mediating effect. In addition, it was found that exercise commitment had a mediating effect on the relationship between media sports contact motivation and exercise persistence, and exercise persistence had a mediating effect on the relationship between exercise commitment and sports participation. Third, media sports contact motivation did not have a direct effect on sports participation. Also, exercise immersion has no mediating effect in the relationship between media sports contact motivation and sports participation. However, in terms of media sports contact motivation and sports participation, exercise commitment and exercise persistence showed a double mediating effect.

• 한국노년학
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• v.31 no.4
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• pp.1189-1208
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• 2011

The purpose of this study was to explore the factors related to social participation of Korean young-old adults residing in urban area with a focus on the effects of various motivations. In addition, this study examined gender differences in the relationships between social participation and motivations of social participation. Self-oriented motivation, network-oriented motivation, and society-oriented motivation were considered as motivations of social participation. The study subjects were 836 men and 877 women aged 50-69. The data were collected through face-to-face interviews using structured questionnaires in 2009. Hierarchical regression analysis was conducted to examine the relationships between motivations and the level of social participation using the SAS program. Main results were as follows: 1) The network-oriented motivation and society-oriented motivations were significantly related to the level of social participation; 2) Although men and women significantly differed in the patterns of social participation, gender differences were not found in the relationships between the social participation and motivations. These findings imply that network-oriented motivation and society-oriented motivation are important for facilitating the social participation of Korean young elderly. Further implications were discussed.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.6
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• pp.1882-1893
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• 2016

This study intended to look into the causal relations, in which a ski class conducted at a college is linked from college students' participation motivation to satisfaction and revisit. Among others, this study intended to boost the quality of the ski class conducted at a college with focus on the difference between the influences on satisfaction and revisit according to pre/post class participation. Further, the purpose of this study is to inquire into an ultimate basic plan required for winter sports development on the basis of the deduced results, through which this study drew the conclusion as follows: First, it was found that the influence relationship between class satisfaction before/after class was established in a joy seeking factor according to ski class participation motivation. Second, the daily routine deviation factor among the sub-factors of ski class participation motivation was found to have a positive effect on revisit before/after class while friendship promotion factor, health factor and physical strength factor were found to have an influence on revisit after class.

• International Journal of Advanced Culture Technology
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• v.10 no.3
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• pp.263-271
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• 2022

The purpose of this study is to identify the degree of participation and the impact of social media sports contact motivation on sports activities. In order to clarify the purpose of this study, a total of 300 students from 150 male and 150 female university students in Gwangju and Jeonnam provinces in 2020 were selected by the convenience sampling method. The survey tool used to achieve the purpose of this study is the questionnaire method. Therefore, the questionnaire, which has already been verified for reliability and validity in domestic and foreign previous studies, was re-quoted, modified, or supplemented for the purpose of this study. For data processing, SPSS Windows 20.0 Version was used. For specific statistical analysis, frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis were performed according to the purpose of analysis. The results obtained through these results are as follows. First, it was found that the contact motivation for social media sports partially affected the degree of participation in social media sports. Second, it was found that social media sports contact motivation has a partial influence on sports participation. Third, the degree of social media sports participation was found to have a partial influence on sports participation.

• Fashion & Textile Research Journal
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• v.17 no.6
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• pp.942-955
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• 2015

Hashtag has emerged and become one of cultural trend. Given that more and more firms in the fashion industry are using hashtag on images based on SNS to provide information of their products and to communicate with their customers. Especially, hashtags through voluntary participation of users provides the perspective of how customers consume their products. Therefore, this study focused on the using motives of hashtag in image based SNS with customer social participation as mediator towards brand equity. The purpose of this study is (1) to investigate the usage motivation of hashtag of image contents based SNS, (2) to expose how each usage motive affects customer social participation and (3) to find out how customer social participation has an effect on brand equity. In order to achieve the objectives of this study, first we conducted an in-depth interview on 8 image based SNS heavy users to understand the using motives of hashtags. Furthermore, we conducted online surveys amongst people aged between 20s and 30s of image contents based SNS users. As a result of this study, followings were figured out. First, four of usage motivation of hashtag were examined through in-depth interview and previous studies; interest sharing, social interaction, ease of use and enjoyment. Second, usage motivation of hashtag has a significant effect on customer social participation. Third, customer-media participation and customer-customer participation impact positively on brand equity. Lastly, level of customer social participation has the moderating effect on the relationship between motivation of hashtag and customer social participation.

• Journal of the Korean Geographical Society
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• v.50 no.4
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• pp.393-406
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• 2015

This study aims to analyze the effects of residents participation activities on continued motivation in an urban regeneration project. For the analysis, this study was conducted the survey residents who participated in Cheongju-si urban regeneration project. Based on the survey, this study examined residents' awareness and analyzed the resident participation activities that affect the participation motivation(reward, sense of achievement, sense of expectation)through hierarchical regression analysis. The first of the results, the rewards obtained through participation activities is not affected by all resident participation activities. Second, sense of achievement obtained through participation activities such as pride or satisfaction is affected by both promotion and management of project and daily meeting activities. Finally, sense of expectation for the change of the town is only affected by daily meeting activities. These results help to find out required resident participation activities to give participation motivation inducing the continued participation in the urban regeneration project.

• Korean Journal of Rural Living Science
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• v.7 no.1
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• pp.51-67
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• 1996

The purpose of this study was to empirically verify the influence of socio-demographic variables, leisure motivation, and leisure barriers on leisure participation of married women, and provide a basis for the development of leisure education. The subject of this study were 422 married women and interviewed with a questionnaire. The data were analyzed by SPSS/PC＋ program for the frequency, mean, standard deviation, Crdnbach's $\alph$$\alpha$ , and regression. The major results of this study were as follows: 1. The score of self-developmental motivation, time and expenses barriers, which was the highest among the other variables. Married women frequently participate in time spending activities. 2. Frequencies of leisure participation differ according to socio-demographic variables, leisure motivation and leisure barriers. 3. The score of relative contribution of leisure barriers on leisure participation was the highest among the other variables.