1 |
Yang, S. J., & Lee, E. Y. (2005). The strategic management of customer participation in internet environments. Korean Business Review, 18(1), 81-108.
|
2 |
Yoo, C. W., Sanders, G. L., & Moon, J. (2013). Exploring the effect of e-WOM participation on e-loyalty in e-commerce. Decision Support Systems, 55(3), 669-678. doi:10.1016/j.dss.2013.02.001
DOI
|
3 |
Lee, H. J. (2014). A study on purchase satisfaction and repurchase intention accoding to usage motivation when purchasing fashion products in social commerce. Fashion & Textile Research Journal, 16(4), 596-603. doi:10.5805/SFTI.2014.16.4.596
DOI
|
4 |
Lee, J. Y., & Jang, P. S. (2013). Effects of message polarity and type on word of mouth through SNS. The Journal of Digital Policy & Management, 11(6), 129-135.
|
5 |
Lee, K. Y., & Chung, S. K. (2007). The effects of brand community on brand equity : With emphasis on motivation of community usage, community commitment, and community interaction. Korean Journal of Communication Studies, 15(1), 63-92.
|
6 |
Lee, S. H., Ahn, J. H., & Jang, J. J. (2006). The effect of perceived interactivity's mediator role on mobile contents users' attitude and behavioral intention. Asia Pacific Journal of Information Systems, 16(3), 205-227.
|
7 |
Li, H., Edwards, S. M., & Lee, J. H. (2002). Measuring the intrusiveness of advertisements: Scale development and validation. Journal of Advertising, 31(2), 37-47. doi:10.1080/00913367.2002.10673665
DOI
|
8 |
Oh, E. H. (2012). An empirical study on the influence of the motive of social media use on social media's interaction and user satisfaction. Journal of Business Research, 27(1), 49-74.
|
9 |
Papacharissi, Z., & Rubin, A. M. (2000). Predictors of internet use. Journal of Broadcasting & Electronic Media, 44, 175-196. doi:10.1207/s15506878jobem4402_2
DOI
|
10 |
Ko, E., Choo, H., Lee, J., Song, S., & Hwang, H. (2013). Triangulated value perspectives of place marketing: A case of Dongdaemun and the Doota shopping mall. Journal of Global Fashion Marketing, 4(4), 299-318. doi:10.1080/20932685.2013.822683
DOI
|
11 |
Park, K. J., Yoo, I., & Kim, J. J. (2013). A study on continued use of social network services: Focused on the moderating effect of user’s SNS literacy. Journal of Information Systems, 22(1), 65-86. doi:10.5859/KAIS.2013.22.1.65
DOI
|
12 |
Kim, H. W., Kim, H. J., & Kim, K. S. (2012). A hashtag classification method for improving hashtag recommendation in twitter trending topic. Journal of Korean Institute of Information Scientists and Engineers: Computing Practices and Letters, 18(11), 749-755.
|
13 |
Kim, M. S., & Park, J. M. (2013). A study on the structural relationship among social commerce site users’ motivation, participation, trust, and behavioral intention. Korean Strategic Marketing Association, 21(2), 157-179.
|
14 |
Ko, E., Chun, E., Song, S., & Kim, K. (2013). Which content types increase participation in fashion social platforms? Journal of Global Scholars of Marketing Science, 23(3), 297-313. doi:10.1080/21639159.2013.793503
DOI
|
15 |
Ko, E., Kim, E., & Lee, E. (2009). Modeling consumer adoption of mobile shopping for fashion products in Korea. Psychology & Marketing, 26(7), 669-687. doi:10.1002/mar.20294
DOI
|
16 |
Ko, J., Shin, J., Ko, E., & Chae, H. (2014). The effects of image contents based fashion brands’ SNS toward flow and brand attitude: Focus on pleasure emotion as mediator. Fashion & Textile Research Journal, 16(6), 908-920. doi:10.5805/SFTI.2014.16.6.908
DOI
|
17 |
Lee, B. H., Han, S. L., Lee, S. G., & Lee, S. H. (2013). Exploratory study of underlying dimensions of use motive in social media and mareketing implications. Journal of Korean Marketing Association, 28(2), 87-108.
|
18 |
Hong, H. S., Ryu, S. M., & Moon, C. W. (2007). Relationship between usage needs satisfaction and commitment to apparel brand communities: Moderator effect of apparel brand image. Journal of Global Academy of Marketing Science, 17(4), 51-89. doi:10.1080/12297119.2007.9707267
DOI
|
19 |
Jeon, M. A., Jun, S. H., & Hwang, E. J. (2014). Hashtag recommendation based on user tweet and hashtag classification on twitter. In Web-Age Information Management (pp. 325-336). Springer International Publishing. doi:10.1007/978-3-319-11538-2_30
|
20 |
Lee, G. E. (2014). A study on the fashion brand marketing using social media : Focused on the application of pinterest and instagram. Unpublished master’s thesis, Chung-Ang University, Seoul.
|
21 |
Jang, J., Ko, E., Chun, E., & Lee, E. (2012). A study of a social content model for sustainable development in the fast fashion industry. Journal of Global Fashion Marketing, 3(2), 61-70. doi:10.1080/20932685.2012.10593108
DOI
|
22 |
Kang, Y. S. (2013). A study on the web user interface design of image-Based social network service. Unpublished master’s thesis, ChungAng University, Seoul.
|
23 |
Keller, K. L. (1993). Conceptualizing, measuring, and managing consumer based brand equity. Journal of Marketing, 57(1), 1-22. doi:10.2307/1252054
DOI
|
24 |
Kim, A. J., & Ko, E. (2010). Impacts of luxury fashion brand’s social media marketing on customer relationship and purchase intention. Journal of Global Fashion Marketing, 1(3), 164-171. doi:10.1080/ 20932685.2010.10593068
DOI
|
25 |
Kim, B. J., Kang, M. S., & Shin, J. C. (2005). A study on the determinants and performance of consumer-brand relationship. The Korean Journal of Advertising, 16(3), 55-81.
|
26 |
Choi, T. H. (2014, July). #Hashtag_Generation. Esquire Fashion Report. Retrieved November 10, 2014, from http://navercast.naver.com/magazine_contents.nhn?rid=1415&rid=&contents_id =61595
|
27 |
'Creative Commons Korea'. (2014, July 9). #Hashtag_Social Marketing. Social Media Marketing. Retrieved November 10, 2014, from http://blog.socialmkt.co.kr/340
|
28 |
Kim, Y. M. (2015, September 23). The world of 'hashtag'. Joonang newspaper. Retrieved September, 26, 2015 from http://article.joins.com/news/article/article.asp?total_id=18297844&cloc=olink|article|default
|
29 |
Chae, H., Ko, E., & Han, J. (2015). How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand. Journal of Global Scholars of Marketing Science, 25(2), 122-141. doi:10.1080/21639159.2015.1012809
DOI
|
30 |
Cho, C. H., & Cheon, H. J. (2005). Cross-cultural comparisons of interactivity on corporate web sites: the United States, the United Kingdom, Japan, and South Korea. Journal of Advertising, 34(2), 99-115. doi:10.1080/00913367.2005.10639195
DOI
|
31 |
Daer, A. R., Hoffman, R., & Goodman, S. (2014, September). Rhetorical functions of hashtag forms across social media applications. In Proceedings of the 32nd ACM International Conference on The Design of Communication CD-ROM (p. 16). ACM.
|
32 |
Domagk, S., Schwartz, R. N., & Plass, J. L. (2010). Interactivity in multimedia learning: An integrated model. Computers in Human Behavior, 26(5), 1024-1033. doi:10.1016/j.chb.2010.03.003
DOI
ScienceOn
|
33 |
'E-marketer'. (2015, March 4). Instagram will top 100 million US users by 2018. Retrieved April. 20, 2015 from http://www.emarketer. com/Article/Instagram-Will-Top-100-Million-US-Users-by-2018/1012148
|
34 |
Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of Marketing, 50-68. doi:10.2307/1251841
|
35 |
Song, J. J. (2011). Statistical Analysis Using SPSS/AMOS. Seoul: 21 cbook.
|
36 |
Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 103.
|
37 |
An, J. R. (2014, September 30). Bbangstagrm?..muckstagram?... Unique hashtags from Instagram. Hankyung.com. Retrieved Novemeber 1, 2014, from http://www.hankyung.com/news/app/newsview.php?aid=2014092999151
|
38 |
Chae, H. (2013). (The) effects of customer social participation on customer equity : Focus on social media service of global fashion brand. Unpublished doctoral dissertation, Yonsei University, Seoul.
|
39 |
Suh, G. S. (2008). An analysis of the moderating effects of user ability on the acceptance of an internet shopping mall. Asia Pacific Journal of Information Systems, 18(4), 27-55.
|
40 |
Sarah, J. (2014, December). Top 10 luxury brand social marketers of 2014. Luxury daily. Retrieved January 2, 2015 from http://www.luxurydaily.com/top-10-luxury-brand-social-marketers-of-2014/
|
41 |
Suh, K. W., Lee, C. Y., & Baek, J. H. (2007). A research of the relationship between the type of online brand community and consumer attitudes. The Korean Journal of Advertising, 18(5), 91-104.
|
42 |
Suh, M. S., Ahn, J. W., & Rho, T. S. (2010). A study on the relationship demarking and customers’ relationship behaviors. Journal of Marketing Management Research, 15(1), 21-55.
|
43 |
Sharma, A., & Sheth, J. N. (2004). Web-based marketing: the coming revolution in marketing thought and strategy. Journal of Business Research, 57(7), 696-702. doi:10.1016/S0148-2963(02)00350-8
DOI
|
44 |
Small, T. A. (2011). What the hashtag? A content analysis of Canadian politics on twitter. Information, Communication & Society, 14(6), 872-895. doi:10.1080/1369118X.2011.554572
DOI
|