• The Research Journal of the Costume Culture
• /
• v.8 no.6
• /
• pp.949-963
• /
• 2000

Jambangee's advertisements in spring 1998 attracted public attention by the differentiating message of 'nationalism'. The purpose of this paper is to interpret Korean youth's culture of consumption, value, thought and culture expressed in these advertisements. The semiotic analytic method of F. Saussure and R. Barthe were used. Metaphor and metonymy as interpretive tools were used. Two levels of meaning, denotation and connotation were examined, and idelogies and mythologies were sought. Contrary to the most of jean advertisements which show youth, characteristic style, western life style and westernized beauty, refinement, materialism, and social differentiation, Jambangee's advertisement showed nationalism and patriotism. These advertisements criticized that preference of imported goods and ostentation of purchasing power brought crisis of economy and I.M.F. system. Jambangee's jeans symbolized as the meaning of nationalism and patriotism were suggested as a way to save our country. Jambangee's advertisements are meaningful. Because we had accepted western fashion passively so far, but for the first time Jambangee applied Korean design elements to jeans and gave new meanings to them through the 'nationalism'campaign.

• Journal of the Korean housing association
• /
• v.5 no.2
• /
• pp.65-75
• /
• 1994

The purpose of this study was analyzed that the house purchasing behavior had on influence on the housing value and the life-style factors. For this purpose, the data were collected by using questionnaire distributed to 251. The data were analyzed by Factor Analysis, Pearson's Correlation Analysis and Multiple Regression Analysis. The major findings of this research were as follow: 1. The housing value factors were classified into condition of location, safety, esthetic, economic and prestige and human relation and approach. The housing life-style factors were classified into ostentation. 2. The house purchasing behavior were correlated with the housing value and the life-style factors. 3. The house purchasing behavior had an influence on the housing value and the life-style factors.

• Journal of Families and Better Life
• /
• v.21 no.6
• /
• pp.97-106
• /
• 2003

This study explored the relationship between housing values and condominium purchasing behavior. The participants of this study were married women who had bought a condominium at least once and who also were dwelling in one. Survey questionnaires were conducted on 1103 married women from three residential areas in Daegu. The analytical methods used in this study were frequency, mean, standard deviation, factor analysis, 1-test, one-way ANOVA, post-hoc estimation (Scheff test), and correlation analysis. The results show that the more the women were oriented toward convenience, education, and investment, the more likely they were to make a rational purchase. Also, the more the women's values were oriented toward conspicuous consumption and investment, the more they were likely to make an investment and ostentatious purchase. The women who valued ostentation and location tended to rely on other people's opinions and advertisement more, and were more likely to be impulsive shoppers. Women who valued convenience, education, and location, made their purchase decisions based on the housing prices.

• The Research Journal of the Costume Culture
• /
• v.11 no.4
• /
• pp.474-486
• /
• 2003

The purpose of this study is to investigate on the shopping orientation and the importance of store attributes of luxury brand consumer. A questionnaire survey was administered to 350 female consumers over twenties who live in Seoul metropolitan area and Kyung-ki area. 324 data were analyzed by factor analysis, chi-square, ANOV A, correlation, and t-test. The results were as follows. 1) As a result of factor analysis, five dimensions were identified for shopping orientation: pursuit of ostentation and fashion, pursuit of pleasure, pursuit of economy, pursuit of personality, and pursuit of store convenience. 2) According to the factor analysis, the importance of store attributes were categorized in three factors: product and store service-conscious, price-conscious, and buying convenience-conscious. 3) Regarding the relation between shopping orientation and importance of store attributes, significant differences were found. 4) There were significant differences in according to demographic variables in terms of shopping orientation and importance of store attributes and store patronage.

• Journal of the Korean housing association
• /
• v.18 no.2
• /
• pp.11-20
• /
• 2007

The purpose of this study is to find the apartment Choice and Housing Satisfaction by the Housing Value Segmentation. Survey questionnaires were conducted on 1103 married women from three residential areas in Daegu. Data were analized by SPSS package program. Major findings are the following: Quality oriented type preferred environment oriented and multiple apartment. Safety investment type answered the bases of the information as of sales/model house, real estate office, oral information from relative neighbor. Ostentation negative type is dissatisfied for the present apartment were listed such as inconvenient inner structure and inner space, education environment for children, privacy protection, convenient transportation for the urban area. Convenience educational environment type is dissatisfied for the present apartment were listed such as inconvenient inner structure and inner space, anti sonic materials, education environment for children, privacy protection.

• Korean Institute of Interior Design Journal
• /
• no.30
• /
• pp.28-34
• /
• 2002

We need to think that space is not static but dynamic because it becomes wide and narrow, newly appears and disappears by human's behavior. Generally such movement in a space is a thing of feeling and dynamic about movement. But it is extending the experience of the subject by scientific technique's development and anticipation about the feature. The practical movement is actively introduced into architecture and interior design scope and occurs a trial about this movement. By using four elements -a form, hue, movement, light- kineticism becomes visual arts united with art and science. It recovers the art's sociality and arises participation of spectators. In the environment and art field kineticism is not simple ostentation but a current trial for human's mind and sensitivility. Kineticism is four-dimensional space considered by human's experience and is related to an observer, or experiential subject of space. Now the space except human's mind feature re-illuminates kineticism, that is, the field of the formative arts in the early part of the 20th century and gets to be 'the consensus space'.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.5
• /
• pp.2281-2292
• /
• 2013

This study was to examine the influential factors of smartphone overuse in health college students. The subjects of this study were randomly selected from the departments of Emergency Medical Technology, Physical Therapy and Health Administration at G College in G metropolitan city and 250 subjects were sampled. After explaining the purposes of the research from Oct. 22 to 25, 2012 and obtaining their consent to take part in the research, structured self-administered questionnaire was given and examined. Final 223 data were collected and used for analysis with SPSS 12.0 for Window. To sum up the results of the research, it was confirmed that the motives of using smartphone were highest in entertainment and leisure on withdrawal of overuse sub-factors, ostentation and trend on tolerance, entertainment and leisure on compulsion and obsession, ostentation and trend on life inconvenience and side-effects, and entertainment and leisure throughout its overuse motives. Therefore, development and application of preventive education programs on overuse smartphone use with health college students are urgently required and practical personal counseling and management for overuse smartphone users should be conducted.

• Journal of the Korean Geographical Society
• /
• v.38 no.4
• /
• pp.575-590
• /
• 2003

It was the landscape phase that social relations were extended by production of landscapes during the 16C～17C. Core lineage groups in study area had extended socio-spatial nexus through making of the landscape of ‘authority-ostentation’(권력-과시형 경관) and of ‘kindness-civilization’(시혜ㆍ교화형 경관). Therefore they could gain a result that their power and authority took root in community perfectly. In the case of the Kims of Kwangsan(광산김씨), the first landscape of ‘kindness-civilization’ was Jungheodang(the learning room Jungheo), and next it was built Yangsungdang(the learning room Yangsung), and Imlijung(the pavilion Imli). Through this landscape production, the consciousness of scholastic genealogy was born, and this genealogy consciousness could be deepened and extended in regional scale. One more important feature in this phase is the point that the Kims of Kwangsan in Yeonsan area and the Songs of Unjin(은진송씨) in Hoiduk area could unite socially by the landscape production of ‘kindness-civilization type’ becoming intermediation. And these social union, that is to say, it do connote enlargement of the territoriality. It tells that community of ‘regional’ scale was formed by of core lineage groups of ‘local’ uniting each other.

• Journal of Digital Convergence
• /
• v.10 no.11
• /
• pp.295-306
• /
• 2012

This study analyzed empirically difference of purchase intention about price raising of luxury brand according to consumer characteristics such as consumption value, prior knowledge. and perceived risk. Fist, groups according to consumption value showed obvious differences. Group of pursuing uniqueness and ostentation value and group of pursuing quality and pleasure value showed positive purchase intention but group of pursuing social recognition value showed negative purchase intention. Second, groups according to perceived risk. didn't show difference and groups according to prior knowledge showed obvious difference. group of high prior knowledge showed positive purchase intention but group of low prior knowledge showed negative purchase intention. Third, analyzed result about interaction effect of consumer characteristics, Classified group of pursuing uniqueness and ostentation value, expressing high prior knowledge and Classified group of pursuing quality and pleasure value, expressing high perceived risk only showed positive purchase intention, The results of this study present implication to domestic companies aiming luxury brand that performing differently strategy of product and price according to target characteristics is more effective way in differentiating oneself from existing luxury brands and expanding market.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.42 no.4
• /
• pp.584-598
• /
• 2018

This study classified respondents by consumption value and analyzed differences in the purchase behavior of men's suits among consumption value groups. Frequency analysis, factor analysis, cluster analysis, and analysis of variance were conducted in order to analyze research problems. Factor analysis results showed that male consumption values included safety-oriented value, individuality-oriented value, others-oriented value, pleasure-oriented value, aesthetic-oriented value, low price-oriented value, community-oriented value, utility-oriented value, innovation-oriented value, and self-expression oriented value. The study divided respondents into personal satisfaction pursuit group, beauty & functionality pursuit group, individuality pursuit group, and others-oriented & low cost preference group according to consumption value. There were significant differences in selection criteria for men's suit (product image, physical properties of product, and brand name), selection reasons of brand (fashion & ostentation, individuality, and refinement), store attributes (store environment/salesperson service, reputation/additional service, and product assortment/shopping convenience).