• Knowledge Management Research
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• v.21 no.2
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• pp.77-100
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• 2020

This study conducted a qualitative study on 23 seniors over 55 years old to understand the digital behavior of seniors in the online education acceptance environment. Grounded Theory methodology was applied to the initial enrollment behavior, login behavior, and utilization behavior of online education program. Through the process of open coding, axis coding, and selective coding, the framework in the online education environment of the senior generation was finally derived. As a causal conditions for the senior generation to participate in the online education environment, goal orientation, relationship orientation, leisure orientation and external compulsory were derived, and shadow work appeared as the central phenomenon. Also, contextual conditions resulted in social change, physical and cognitive aging, and psychological atrophy. The intervening conditions included digital device acceptance, educational attitudes, environmental factors, and self-efficacy. Based on this, the action/interactions strategy formed a positive and negative attitude toward shadow work. As a result, positive response behavior, compromising behavior, and shadow work avoidance behavior were shown. It is hoped that this study will be reflected in future researches for the use of digital devices of the elderly and the expansion of online education participation and government policy.

• Industrial Engineering and Management Systems
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• v.11 no.3
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• pp.266-275
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• 2012

The rise of crowdsourcing and web 2.0 opens plenty of opportunities for companies who want to exploit external sources of ideas for internal innovation. Utilization of crowdsourcing for product design and development has been attracting the attention of both enterprises and researchers. Many cases of implementation of crowdsourcing for product design and development such as: Threadless, FIAT Mio, Lego online Factory, etc., have made crowdsourcing a promising alternative source of innovative power. Although crowdsourcing gained access due to improved Internet access and web 2.0, it is little understood how the crowd, with respect to participation, behaves for any crowdsourcing project. To investigate this, we conducted an experiment on a real crowd of engineering related individuals to figure out the crowd participation pattern for various product design and development phases of a new product development project. The experiment results give a quantitative view of the participation of the crowd (i.e., crowd participation pattern) in various phases of a product design and development process that utilizes crowdsourcing, provide a practical guidance for companies to harness the power of the crowd sensibly, and provide experimental data for further research in this field.

• 대한공업교육학회지
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• v.30 no.1
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• pp.106-119
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• 2005

Many problems with the offline class, which is the traditional education type in corporations or universities, were indicated and people hoped that e-learning, which is web-based instruction, would solve these problems. However, e-learning also has weak points in that it should be self-paced and media-based in many ways. Therefore, when considering the good and weak points of offline classes and e-learning, blended learning seems to be necessary. Until now, blended learning has usually been used in corporations, and there have been almost no studies on the effectiveness or management of blended learning in universities. Thus, in this study, I would like to design blended classes, manage them at the level of university classes, and verify the effectiveness of blended classes, by comparing academic achievement, student participation, and student satisfaction. The subject students who signed up for Computer & Technology at C University in 2005 were divided into three study groups: offline class, online class, and blended class. The offline class was taught using the traditional class teaching method. For the online class and the blended class, multimedia contents were developed and a different LMS was used. The results of 13 weeks of teaching are as follows. For the academic achievement in the offline, online and blended classes, there was no statistically significant difference (f=2.387, p=.096). But when comparing the average achievement, the average of the blended class was higher than that of the other classes, so that it can be said that the blended class has positive effects on academic achievement. Second, when comparing the learners' participation in the online class and the blended class, the total posts were 85 and 138 respectively, which shows a considerable difference. The hit counts for each post in the online class and the blended class are 10 and 20, respectively. Moreover, the login counts for subjects are 3 in the online class and 4 in the blended class. In the questionnaire for the students' academic satisfaction in the online class and the blended class, all of the 15 items showed higher satisfaction in the blended class. Considering all these results, if adequate media are properly combined, the blended class is better than either the pure online class or the pure offline class.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.547-557
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• 2022

Online learning at a medical school was evaluated and improved based on the results of the evaluation and the principles of online learning environments design. The purpose of this study was to compare the results of online learning satisfaction between semesters from medical students and professors. To evaluate online learning, satisfaction surveys for an online learning platform, student participation, learning methods, learning contents, student assessments, and learning supports were developed and distributed to research participants. 223 students and 37 professors participated for the 1st semester, and 218 students and 49 professors participated for the 2nd semester, and paired t-tests were used for the analysis. Student satisfaction for the online learning platform, learning methods, learning contents, and learning supports were positively changed. However, the differences in the satisfaction for the student participation and student assessments were not statistically significant. In particular, students' satisfaction in basic medical sciences and clinical medicine periods decreased, whereas students' satisfaction in preclinical medicine and clinical clerkship periods increased. Based on the results, this study will contribute to the improvement of online learning at medical schools.

• Fashion & Textile Research Journal
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• v.17 no.6
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• pp.942-955
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• 2015

Hashtag has emerged and become one of cultural trend. Given that more and more firms in the fashion industry are using hashtag on images based on SNS to provide information of their products and to communicate with their customers. Especially, hashtags through voluntary participation of users provides the perspective of how customers consume their products. Therefore, this study focused on the using motives of hashtag in image based SNS with customer social participation as mediator towards brand equity. The purpose of this study is (1) to investigate the usage motivation of hashtag of image contents based SNS, (2) to expose how each usage motive affects customer social participation and (3) to find out how customer social participation has an effect on brand equity. In order to achieve the objectives of this study, first we conducted an in-depth interview on 8 image based SNS heavy users to understand the using motives of hashtags. Furthermore, we conducted online surveys amongst people aged between 20s and 30s of image contents based SNS users. As a result of this study, followings were figured out. First, four of usage motivation of hashtag were examined through in-depth interview and previous studies; interest sharing, social interaction, ease of use and enjoyment. Second, usage motivation of hashtag has a significant effect on customer social participation. Third, customer-media participation and customer-customer participation impact positively on brand equity. Lastly, level of customer social participation has the moderating effect on the relationship between motivation of hashtag and customer social participation.

• The Journal of Korean Association of Computer Education
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• v.15 no.6
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• pp.65-74
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• 2012

Wiki is an online-based collaborative tool, and has been frequently used more recently as it realizes the paradigm of web 2.0 in educational context. Especially, wiki promotes collaborative knowledge building which is the major interest of this study. The purpose of this research is to investigate the relationships among academic self-efficacy, self-efficacy for group work, wiki anxiety, participation in wiki activity, and learning achievement. Fifty nine college students participated in the wiki activity, and the data from fifty three were used for the multiple regression and path analysis. The results reported that academic self-efficacy and wiki anxiety affected participation in wiki activity, and these two variables also had indirect effects on learning achievement, mediated by participation.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.527-541
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• 2022

This study analyzed the structural relationship between motivation to participate in online lifelong education through YouTube, academic self-efficacy, and learning flow, where learners are rapidly increasing due to the spread of COVID-19. For this study, an online survey was conducted from July 16 to 30, 2021 for adult learners living in the metropolitan area. A total of 428 people participated in the survey, and a total of 409 copies of the results were analyzed, excluding 19 insincere responses. The main analysis results are as follows. First, The fitness of the research model was verified to be suitable for all analysis. Second, as a result of confirming the coefficients and statistical significance of each pathway in the research model, the motivation to participate in YouTube lifelong education was learning flow and academic self-efficacy, and academic self-efficacy also had a positive effect on learning flow. Third, it was confirmed that the effect of participation motivation in YouTube lifelong education on learning flow through academic self-efficacy was a statistically significant partial mediation. This study is meaningful in that it verified the structural relationship analysis between participation motive, academic self-efficacy, and learning flow in online lifelong education using YouTube reflecting the digital transformation of lifelong education due to COVID-19. Reflecting the need for re-regulation of lifelong education formed after COVID-19 and the flow of digital transformation through the research results, we discussed how lifelong education can enhance learners' motivation to participate and strengthen learning flow through academic self-efficacy as a medium.

• Asia pacific journal of information systems
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• v.20 no.3
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• pp.33-49
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• 2010

We empirically examine the impact of online auction knowledge and category-specific knowledge on the final price of online auctions. Specifically, we question how the relationship between buying and selling experiences affects the final prices of online auctions. Related to the trust between buyers and sellers, we examine the multiple interactions between a buyer-seller pairand aim to identify how these repeated transactions influence the final price. To contrast these effects with other product related factors, we focus on so called 'common value' auctions of vintage stamps on eBay, in which the ex-post value of the product is the same among participating agents’ perceived value. Online auction of stamps provides a representative setting to examine the relationship between market experience and the auction participation behavior in the common value auction, as it provides the book value of stamp as well as price variation across individual buyers with different expertise levels. Our analysis of over 3000 stamps auctions on eBay indicates a significantly high frequency of buyer-seller (pair) interactions, thus suggesting a 'relationship view' of auctions. The work validates five hypotheses derived from the existing theory in economics, marketing, and information systems. Through the common-value auction data, we find that seller's online auction experience and category-specific experience favor sellers by increasing the final price. However, buyer's online auction experience does not affect the final price, but buyer's category-specific experience favors buyers by decreasing the final price. We find that the trust between two trading parties increases the final price.

• Journal of Information Technology Services
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• v.22 no.6
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• pp.103-114
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• 2023

In the post-pandemic era, colleges and students keep passion for learning online sine its unique advantages. This study explores how students' basic psychological needs drawn from self-determination theory, connect to interaction, and learning engagement in the context of online learning. While prior research explored students' intentions, digital interactions, and engagement in online learning, this study aims to come up with a united conceptual model drawing the three basic psychological needs and interaction and their effects on learning engagement. 178 response data collected through a questionnaire survey, were analyzed using PLS-SEM. Findings indicate that online learning interaction enhances intrinsic motivation, leading to higher learning engagement. Autonomy emerges as the most influential psychological need on learning engagement. This study integrates self-determination theory with online learning interactions and engagement and offers practical insights. Future research should examine long-term outcomes and diverse student populations.

• Research in Mathematical Education
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• v.27 no.3
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• pp.367-399
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• 2024

The goal of this study is to explore productive ways to engage students in groupwork using dynamic geometry tasks in online synchronous classroom environments. In particular, we aim to understand the social, mathematical, and technological aspects of student collaboration in virtual spaces. We analyzed how three online groups of students collaboratively worked on dynamic geometry tasks of exploring interactive kaleidoscope applets in Desmos and producing visual representations and written descriptions of geometric transformations used in the applets. The students shared their screens in Zoom as they shared their findings and discussed how to draw and write to represent the kaleidoscopes. We identified three emerging practices of the students collaboratively working on dynamic geometry tasks in online synchronous environments: (a) drawing in response, (b) co-construction, and (c) writing in real time. The emergent practices captured how students socially interacted with others, engaged in mathematical processes, and utilized technology tools. We also discuss inequity in students' participation in collaborative practices in an online environment and possible ways to ensure equitable learning opportunities for online students.