• Journal of Korean Society for Quality Management
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• v.50 no.4
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• pp.863-876
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• 2022

Purpose: The purpose of this study is to propose the product quality satisfaction index based on multiple linear regression using customer reviews. Methods: The proposed framework is composed of four steps. First, we collect online reviews and divide it into insight phrases. The insight phrases are classified using product attribute dictionary and sentiment analysis is conducted. Second, the importance of attributes is calculated in consideration of both regression coefficient and frequency. Third, the positive rate is calculated concerning sentiment analysis result. Therefore, the quality satisfaction index is measured by the weighted sum of importance and positive rate in the last step. Results: We conduct a case study using 2-years(2020, 2021) of Samsung TV reviews to confirm the effectiveness of the proposed methodology. As a result, we found that Picture quality is the most crucial attribute in TV evaluation. The importance of Gaming and content has grown up as the positive rate has also increased. Therefore, the overall satisfaction of TV has increased in 2021 compared to 2020. Conclusion: The result of this study shows that the proposed index reveals the customer's mind efficiently and can be explained by the importance and positive rate of each attribute. By using the proposed index, companies are able to improve and the priority of improvement can be determined.

• Journal of Digital Convergence
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• v.13 no.12
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• pp.359-366
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• 2015

In Pingyu, China, 2003, murders caused by the game occurred. The perpetrator murdered 17 people under 20 years old by imitating the character of warrior of the game in the real world. This event was to draw the public's attention to a change of mentality and morality of the youth from the game. People have pointed to the problem of emotional design in the process of designing online games. Game designers have not considered making the game in the most ethical component. The moral element of the game design is a very important factor in forming the psychological changes and outlook on life and values of gamers. Therefore, to understand the rational moral standards is an important part of the online game design. This paper aims the design of a "moral system" role, contents and tasks settings and community game design elements of the game by using a systematic process of the moral element in online gaming. Hence the result is the formation of moral attitudes and values to the user of the online game allows the gamers to introduce a moral system in online games.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.25 no.6
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• pp.1385-1397
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• 2015

The Proxy DLL is a mechanism using a normal characteristics of Windows. Specific malware is executed via this mechanism after intrusion into a system which is targeted. If a intrusion of malware is successful, malware should be executed at least once. For execution, malware is disguised as a Windows Library. The malware of Winnti group is a good case for this. Winnti is a group of Chinese hacking groups identified by research in the fall of 2011 at Kaspersky Lab. Winnti group activities was negatively over the years to target the online video game industry, in this process by making a number of malware infected the online gaming company. In this paper, we perform research on detection techniques of Proxy DLL malware which is disguised as a Windows library through Winnti group case. The experiments that are undertaken to target real malware of Winnti show reliability of detection techniques.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.113-120
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• 2009

Currently the verbal abuse in text message over on-line game is so serious. However we do not have any effective policy or technical tools yet. Till now in order to cope with this problem, the online game service providers have accumulated a set of forbidden words and applied this list on the textual word used in on-line game, which is called 'Swear filter'. But young on-line game players easily avoid this filtering method by coining another words which is not kept in the list. Especially Korean is very easy to make new variations of a vulgar word. In this paper, we propose one smart filtering algorithm to identify newly coined profanities. Important features of our method include the canonical form transformation of coined profanities, semi-global alignment between in the level of consonant and vowel units. For experiment, we have collected more than 1000 newly coined vulgar words in on-line gaming sites and tested these word against our methods. where our system have successfully filtered more than 90% of those newly coined vulgar words.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.47 no.6
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• pp.103-112
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• 2010

A study on network traffic analysis and modeling has been exclusively done due to its importance. However, conventional studies on network traffic analysis and modeling only focus on transmitting simple packet stream or traffic features of specific application, such as HTTP. In this paper, we propose a network traffic generator, which reflects the characteristics of multimedia data. To analyze the traffics of online game, which is one of the most popular multimedia contents, we modeled the distribution according to the time between packets and packet size random variable and designed the traffic generator which has the model for input. We generated the traffics of L4D(Left4Dead), WoW(World of Warcraft) with proposed network traffic generator and we found that the generated traffics have similar distributions with real data.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.6 no.11
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• pp.2920-2939
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• 2012

Enterprises that develop online games have to deploy supporting infrastructures, including hardware and bandwidth resources, in order to provide a good service to users. First Person Shooter games generate high rates of small UDP packets from the client to the server, so the overhead is significant. This work analyzes a method that saves bandwidth, by the addition of a local agent which queues packets, compresses headers and uses a tunnel to send a number of packets within a multiplexed packet. The behavior of the system has been studied, showing that significant bandwidth savings can be achieved. For certain titles, up to 38% of the bandwidth can be saved for IPv4. This percentage increases to 54% for IPv6, as this protocol has a bigger overhead. The cost of these bandwidth savings is the addition of a new delay, which has an upper bound that can be modified. So there is a tradeoff: the greater the added delays, the greater the bandwidth savings. Significant reductions in the amounts of packets per second generated can also be obtained. Tests have been deployed in an emulated scenario matching an access network, showing that if the number of players is big enough, the added delays can be acceptable in terms of user experience.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.295-309
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• 2016

We focus on two kinds of game currency in online games, Game Money and Cash Money, and investigate how money expenditure behavior is explained by experience, achievement, and region as well as how the interplay among key variables differs between Game Money and Cash Money. The empirical analysis provides the following findings. First, experience increases Game Money expenditure whereas it lowers Cash Money expenditure, which suggests that gamers substitute gaming efforts for cash. Second, achievement is positively correlated with both kinds of game currencies. Finally, the relationship of money expenditure with experience and achievement is moderated by region. Specifically the negative effect of experience on Cash Money expenditure is more pronounced in suburban areas than in urban areas. The positive effect of achievement on Cash Money expenditure is also more pronounced in suburban areas than in urban areas. The authors conclude the paper with theoretical contributions and practical implications.

• Journal of Korea Game Society
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• v.8 no.4
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• pp.29-43
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• 2008

The virtual world is a cyber gaming space where a player interacts with others through their avatars. It is now mainly developed in foreign countries including USA, Canada, and Europe and many experts say that the market capacity of virtual world will be continually expanded in worldwide. The virtual world will mostly be made such that a user accesses the world for free and pays for in-game activities. But it is hardly that we find the effective methodology of payment system for such virtual world due to its' short development history. In the case of Korea, various payment methods of selling in-game assets have been tested in online games. The paper propose an effective revenue model for social virtual world focused on selling in-game assets. The guideline of the proposed revenue model will be expected to contribute creating revenue focused on selling in-game assets, effectively for social virtual world.

• Journal of Korea Game Society
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• v.12 no.4
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• pp.33-44
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• 2012

With the development of online game industry, the focal structure of game industry is under the expansion from content production to service management. In line with the trend, game service management and user satisfaction to the service as well have gained their weight in the game industry. However, since previous studies have focused on content production, little was discussed on the game service management. The current study investigated the effects of game service on user satisfaction. In addition, we tested the effects of a user's game service satisfaction on the user's loyalty toward the games with consideration of the user's content satisfaction and the gaming period. Results showed that there is a significant association between service satisfaction and user loyalty in the user's continual use of the games. Specifically, light users showed high loyalty with the increase of service satisfaction as they continue playing the games.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.1-11
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• 2021

NC Soft will continue to dream of an entertainment innovation world where customers are connected through game and contents. NC Soft images an expansion in entertainment industry which open doors to the future of enjoy break through innovative online game and creative AI & IT technologies, focused on new business opportunities that are solely NC's own. This study starts with the implication on why focusing on exploration innovation and exploitation strategy at the same time in NC Soft is so challenging. NC Soft manages to their online & mobile gaming competencies in the long term and achieves their sustainable growth by incremental innovation (e.g. game planning, game programming, and graphic design). Also, for innovative success, pursuing exploration strategy is essential. NC Soft have built a strategic alliance spanning K-POP, digital contents platform, movie, and animation, sharing the connectivity of entertainment domains with major contents corporations. The findings of this study would also beneficial to entertainment and contents corporation executives and could provide some road-map on managing the dual challenges of exploration and exploitation implementations.