• Title/Summary/Keyword: nudge

Search Result 14, Processing Time 0.028 seconds

A study on Seoul Milk's commercial advertising storytelling though the Nudge effects (넛지효과를 통해서 본 서울우유의 상업광고 스토리텔링 연구)

  • Park, Yoon-Sung;Ham, Ju-Yeon
    • Journal of Digital Convergence
    • /
    • v.18 no.3
    • /
    • pp.299-304
    • /
    • 2020
  • In the past, commercial advertisements were produced mainly by advertisements that introduced functions, descriptions, or brands that the product had. However, the current advertising market appeals to the product by projecting emotion into the product in line with the consumer's expanded role of storytelling. Nudge effects can help you make the right choice in an economic and behavioral sense. Storytelling, which includes these nudge effects, allows people to communicate with people, thereby allowing consumers and businesses to move in the direction they want. This study understands the concept of nudge effect through commercial advertisement of Seoul Milk and studies the impact of corporate commercial advertisement on the analysis of the interactions between nudge effect and storytelling on the company's perception change as a consumer. The purpose of this study is to study the influence of the nudge effect. The results of this study have affected the perception of the entity, affected by the ripple effect of the nudge effects.

TRIZ Analysis and Application for Nudge (넛지에 대한 트리즈 분석과 활용)

  • Song, Chang Yong
    • Knowledge Management Research
    • /
    • v.21 no.4
    • /
    • pp.21-40
    • /
    • 2020
  • Nudge, which is recently in the spotlight again, refers to inducing a person's behavior change naturally rather than forcibly in behavioral economics. It is used not only in behavioral economics, but also in various fields such as design and communication, and is continuously expanding. Furthermore, it is used for entrepreneurship education as well as solving social problems in the public sector that are easily encountered in the surroundings. Given this aspect, it would be very meaningful to understand and analyze Nudge from the perspective of problem solving. Therefore, this study analyzed the usefulness and utility of Nudge from the perspective of problem solving. The usefulness of Nudge was confirmed through TRIZ technique, which is a representative technique for problem solving, and conversely, the utility of Nudge in TRIZ technique was also analyzed. The results of this study are expected to provide useful theoretical and practical implications for researchers and managers interested in knowledge management for problem solving.

Digital Nudge in an Online Review Environment: How Uploading Pictures First Affects the Quality of Reviews (온라인 리뷰 환경에서의 디지털 넛지: 사진을 먼저 업로드 하는 행동이 리뷰의 품질에 미치는 영향 )

  • Jaemin Lee;Taeyoung Kim;HoGeun Lee
    • Information Systems Review
    • /
    • v.25 no.1
    • /
    • pp.1-26
    • /
    • 2023
  • Consumers tend to trust information provided by other consumers more than information provided by sellers. Therefore, while inducing consumers to write high-quality reviews is a very important task for companies, it is not easy to produce such high-quality reviews. Based on previous research on review writing and memory recall, we decided to develop a way to use digital nudge to help consumers naturally write high-quality reviews. Specifically, we designed an experiment to verify the effect of uploading a photo during the online review process on the quality of review of the review writer. We then recruited subjects and then divided them into groups that upload photos first and groups that do not. A task was assigned to each subject to write positive and negative reviews. As a result, it was confirmed that the behavior of uploading a photo first increases the review length. In addition, it was confirmed that when online users who upload photos first have extremely negative satisfaction with the product, the extent of two-sidedness of the review content increases.

Nudge of VTS

  • Kim, Bong-Hyun
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
    • /
    • 2011.06a
    • /
    • pp.132-134
    • /
    • 2011
  • In Communications are intended elicit respondses through a conversation or communication styles between speaker and audience. VTSO and the ship operator's intent to communicate well with each other thus leading to the conclusion that must be accomplished It should be completed with MRC which is a poor means to understand and persuasive manner, and conclusions expressed are easily able to derive strategic communication skills. Forever, but these expression and technic can not force where the operator deciding factor in the law frame should not spiral out of the border. VTSO communication skills should be taken into such factors would be high level technic. Now here's I'd like to study that occured in the maritime communications field to be studied deeper issues and a category of expression technic, expression for the VTSO.

  • PDF

The Correlation Influences by the Quality of Product Pivoting Boot Camp and its level of Training Satisfaction on the Applying Will to Their Real Business of High-tech Ventures in the Early Stage of Growth (창업도약기업 제품개선훈련프로그램의 품질과 전반적 만족도가 현업적용의지에 미치는 영향 연구)

  • Kim, Myung-Seuk;Yang, Young-Seok;Hwangbo, Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.13 no.3
    • /
    • pp.37-46
    • /
    • 2018
  • This paper define the research problem as the jeopardized situation of most startups in early chasm. Korean government have put more policy focus on helping these startups to jump over the chasm. One of the effective policy measures helps these startups defining the core competencies validated from target customers, in-housing them effectively, and therefore enhancing the level of differentiation against the competitors by "Product Pivoting Training Boots Camp." It ultimately give the key nudge to startups in struggling with unsold products after initial launch to the market. This paper carried out the empirical test to the target sample of startups participating in this camp. In particular, this research analyze the level of satisfaction of startups, as move along with characteristics of the participant and training program, going through this camp whether it enhance their will of application into real business case. The survey were delivered and collected from 203 startups in attending "Product Pivoting Academy, the following program of Startup Jump-up package policy module. The research result shows that all startups participating in this academy were so much satisfied and motivated strongly to take the training process into applying real business case in order to increase sales. The quality of the training program and the characteristics of the participants had mediating variable effects on the will of application with respect to the level of satisfaction. It imply that the program should put more attention on improving coaches' nudge and learning motivation of participants to enhance the level program satisfaction.

Behavior-induced Disposable Cup Automatic Separation X-Bin Study

  • LEE, Su-Min;KIM, Seo-Hyun;KIM, Ye-Na;BYUN, Hyo-Jeong;KWON, Lee-Seung;JUNG, Min-Jae;KWON, Woo-Taeg
    • Journal of Wellbeing Management and Applied Psychology
    • /
    • v.4 no.1
    • /
    • pp.19-25
    • /
    • 2021
  • Purpose: This study seeks to develop behavior-induced automatic separation X-Bin for disposable cup speculators. Some students throw away the contents. Research design, data and methodology: Therefore, environmental beautification workers spend a lot of time sorting disposable cups at school garbage collection sites. Disposable cups that have been thrown away like this are bad in terms of appearance and smell. In addition, cleaning inside garbage affects recycling rates and is closely related to environmental problems. Results: Clean cleaning reduces the amount of garbage incinerated without being recycled and reduces the cost of recycling. According to Korean Social Trends 2020, COVID-19 began to spread, and recycling of disposable items such as disposable cups increased by about 15 percent from the same period last year. Conclusions: These are classified for recycling, and the amount of garbage thrown on the streets is estimated to be larger. In order to prevent COVID-19s, the use of disposable goods is inevitable, but facilities are needed to dispose of them properly.

A Study on the Regulation of Consumer Deception Interface: Focusing on Dark Patterns (온라인상의 소비자 기만 인터페이스 규제방안 연구: 다크패턴을 중심으로)

  • Ji Hun, Lim;Beop Yeon, Kim;Hun Yeong, Kwon
    • Journal of Information Technology Services
    • /
    • v.21 no.6
    • /
    • pp.73-89
    • /
    • 2022
  • After COVID-19, the percentage of digital consumption has soared. Meanwhile, as the online platform market grows in size and digital commerce is activated, controversy over the "dark pattern" that induces consumers to do unintended things online continues. Dark patterns are deceptive design patterns that cause consumer rights and financial damage and can result in damaging fair market competition. As a result, the need to regulate dark patterns is raised not only by overseas regulators but also in Korea, and there are growing calls for strengthening consumer protection against dark patterns, with amendments to related laws being proposed by the National Assembly. On the other hand, there is no agreed definition of dark pattern from a normative point of view, and there is a concern that even legitimate advertising marketing activities of companies may be regulated, so a review of dark pattern regulatory measures is required. In this study, dark patterns were reviewed from a normative point of view and appropriate regulatory measures were analyzed. In particular, the problem of the dark pattern can be applied in a way that the market regulates and controls itself in consideration of the characteristics of the online platform. This study reviewed the possibility of self-regulation for dart patterns and proposed the role of each subject.

Effect of Walk Training on Physical Fitness for Prevention in A home Bound Elderly (걷기 훈련이 재택 노인의 낙상방지 체력에 미치는 영향)

  • Choe, Myeong-Ae;Jeon, Mi-Yang;Choe, Jeong-An
    • Journal of Korean Academy of Nursing
    • /
    • v.30 no.5
    • /
    • pp.1318-1332
    • /
    • 2000
  • The purpose of this study was to determine the effect of walk training on leg strength, flexibility, postural stability, balance and gait in home bound elderly women. Eighteen elderly women of the experimental group aged between 70 and 90 years image who have normal vision, hearing and Romberg test. They participated in the 12 week walk training. The subjects of the experimental group practiced walk training 3 times a week for during 12 weeks. During the 40 minute workout, the subjects practiced 5 minutes of warming-up exercises, 30 minutes of conditioning exercises and 10 minutes of a cool-down exercise. The intensity for the conditioning phase was determined by subject' heart rates, which ranged from 60% to 70% of age-adjusted maximum heart rates. The body composition, leg strength, flexibility, postural stability, balance and gait were measured prior to and after the experimental treatment. The body fat, lean body mass, leg strength (ankle dorsiflexor, plantarflexor, inversor and eversir, knee flexor, extensior), flexibility (range of motion of ankle dorsiflexion, plantarflexion, inversion and eversion), and postural stability of the experimental group were significantly greater than those of the control group. Duration of standing on the right foot and that of standing on the left foot of the experimental group was greater than that of the control group. Total balance scores of the experimental group were significantly higher than those of the control group. Among 13 items for balance, the scores of experimental group in balance with eyes closes, turning balance, sternal nudge, neck turning, one leg standing balance and back extension were higher than those of the control group. Total scores of gait of the experimental group were significantly higher than those of the control group following the walking training. Scores of experimental group in step height, step length and walk stance while walking among 9 items for gait were significantly higher than those of the control group. The results suggest that walk training can improve physical fitness for prevention in home bound elderly women.

  • PDF

Design and Implementation of Walking Activity Prediction Service for Exercise Motive (운동 동기 부여를 위한 걷기 활동량 예측 서비스 설계 및 구현)

  • Kim, Bogyeong;Lee, Cheolhyo;Kim, DoHyeun
    • The Journal of the Institute of Internet, Broadcasting and Communication
    • /
    • v.16 no.5
    • /
    • pp.99-104
    • /
    • 2016
  • The walking exercise can alleviate stress and also it can improve health fortheir lifetime. Recent development in Information and Communication Technologies (ICT) has laid the foundation for Internet of Things (IoT) to become the future technology. IoT has many applications in industry automation, security, smart homes and cities, education, health etc. In personal health-care domain, IoT is mainly used for monitoring fitness condition by observing current activity of individual. In this paper, we have proposed a novel IoT based personal wellness care system. Proposed system not only keep track of current fitness level but also provide future activity prediction based on history data along with standard recommendations. Predicted activity helps in motivating the individual to achieve the desired fitness level. Initially, we consider only walking activity for testing purpose and later, other types of activities/exercise will be captured for improved health care support.

Effect of Korean Traditional Dance Movement Training on Balance, Gait and Leg Strength in Home Bound Elderly Women (율동적 동작 훈련이 여성 노인의 균형, 걸음걸이, 하지 근력에 미치는 영향)

  • 전미양;최명애;채영란
    • Journal of Korean Academy of Nursing
    • /
    • v.30 no.3
    • /
    • pp.647-658
    • /
    • 2000
  • The purpose of this study was to determine the effect of Korean traditional dance movement training on balance, gait and leg strength in elderly women who are forced to remain at home. Fifteen elderly women of an experimental group between the ages 65 and 75 years who have normal vision and passed the hearing and Romberg test, participated in the 12 weeks' dance movement training. Fourteen subjects of a control group were selected. Korean traditional dance movement training was developed on the basis of Korean traditional dance and music by the authors. It took approximately 50 minutes to perform the dance movement program. The subjects of the experimental group practiced dance training for 3 times a week during 12 weeks. During the 50 minutes workout, the subjects practiced 15 minutes of a warm-up dance, 25 minutes of a conditioning dance, and 10 minutes of a cool-down dance. The intensity for the conditioning phase was between 60% and 65% of age-adjusted maximum heart rates. The balance, gait and leg strength were measured prior to and after the experimental treatment. Total balance scores of the experimental group were significantly higher than those of the control group. Scores of sternal nudge, one leg standing balance and reaching up among 13 items have significantly increased after the dance movement training. Total scores of gait of the experimental group were significantly higher than those of the control group following the korean traditional dance movement training. Scores of experimental group in step height, path deviation and turning while walking among 9 items have increased significantly following 12 weeks of dance movement training. The leg strength of experimental group was significantly higher than those of the control group following the Korean traditional dance movement training. The balance, gait and leg strength have significantly correlated in the experimental group following the Korean traditional dance movement training. The results suggest that Korean traditional dance movement training can improve balance, gait and leg strength in home bound elderly women.

  • PDF