• Title/Summary/Keyword: new product introduction

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A Study on the Methods for Promoting Gwangju.Jeonnam Region Kimchi Industry and Stimulating the Export of Kimchi (광주.전남지역 김치산업의 육성과 수출활성화 방안에 관한 연구)

  • Jung, Chul-Gi
    • International Commerce and Information Review
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    • v.11 no.3
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    • pp.239-262
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    • 2009
  • This study shed light on the status of Korean Kimchi industry in overseas markets and presented methods for promoting Kimchi industry of Gwangju Jeonnam metropolitan city and stimulating the export of Kimchi produced in Gwangju Jeonnam, a city that has come to the fore as the center of Kimchi industry, which aimed to explore the ways of ratcheting up competitiveness of Kimchi industry in the global market as Kimchi has become more likely to be globalized amid the recent "Korea Trend" boom and the growing consumption of fermented food. Therefore, methods for promoting Kimchi industry and stimulating the export of Kimchi should be explored to ensure the promotion of Kimchi industry and the stimulation of the export of Kimchi, ultimately restoring the status of Korea as the home of Kimchi, in consideration of the great spillover effect on the regional economy, through a series of measures such as the clusterization of Kimchi industry, expansion of cultural experience projects related to Kimchi for the globalization and the increased consumption of Kimchi, government support to increase Kimchi companies in size and achieve the modernization of Kimchi companies, introduction of Kimchi KS audit system and quality certification system, development of new product targeting global market and making Kimchi a high-end product, expansion of export, support of export market diversification, assurance of safety and price competitiveness of Kimchi, differentiated production and marketing strategy by means of technological research, and others.

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An Evaluation of the Relationship between Origins of Corporate Competencies and Business Performance of Taiwan's SMEs

  • Tien, Shiaw-Wen;Wang, Ming-Lang;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • v.6 no.3
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    • pp.153-172
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    • 2005
  • This study develops an exploratory model to evaluate the relationship between origins of corporate competencies and business performance, which targets small and medium-sized enterprises (SMEs) in Taiwan, analyzes 36 competence items in four functional dimensions: marketing, product design and development, manufacturing, and human resources management. The results from 760 valid samples from managers of Taiwan's SMEs reveal that in marketing competence and manufacturing competence were ranked high by Taiwan's SMEs managers. Elements contributed to manufacturing competence regarding reducing the number of suppliers has not been emphasized by Taiwan's SMEs managers. At the very top of the prevailing management competitive priority list are: (1) product or service quality, (2) timely delivery, (3) quality control improvement during the process, (4) increasing reliability of transportation, (5) introduction of new concepts and continuous improvement, and (6) improving after-sale services. The four competence dimensions are found highly correlated to business performance, which reflects the policy adjustments that Taiwan's small and medium-sized enterprises have made in the changing business environment to respond to the global market.

A Case study of Promotion through the Communication Contents of Facebook for Fashion Brands - Focused on Empathy and Participation based on the Communication Contents - (패션 브랜드의 페이스북 커뮤니케이션을 통한 프로모션 사례연구 - 공감, 참여적 요소를 중심으로 -)

  • Choi, Eun-Young
    • Journal of the Korean Society of Costume
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    • v.62 no.1
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    • pp.137-151
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    • 2012
  • The purpose of this study was to examine how recently fashion brands tried to design Facebook contents for their promotion strategies, and how to encourage customer's empathy and participation for communication content. For this study, 17 domestic and foreign fashion brand facebook contents were analyzed. The results of the study were as follows. First, fashion brands provided product information through various methods such as the Facebook fan styling pictures contest which attracted voluntary participation from fans, an emotional product introduction video with effective storytelling techniques, and pictures and videos of a new season collection that were always viewable and able to be evaluated. Secondly, Facebook contents of brand promotion that contributed to the brand image and loyalty formation were identified. Fashion brands encouraged their fans to be involved in socially-oriented marketing and brand community. Moreover, telling the story of the brand history and brand management enhanced brand involvement of fans. Finally, fashion brands communicated actively with their fans providing information that aroused their interest. They gave tips on how to improve the quality of life, provided useful applications that offered various benefits in everyday life. Based on this result, implications of Facebook contents management as a promotion strategy were further discussed.

An assessment of post-harvest fish losses and preservation practices in Siavonga district, Southern Zambia

  • Maulu, Sahya;Hasimuna, Oliver J.;Monde, Concilia;Mweemba, Malawo
    • Fisheries and Aquatic Sciences
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    • v.23 no.9
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    • pp.25.1-25.9
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    • 2020
  • Fish is an extremely perishable food product which requires proper handling soon after harvest. The present study was aimed at assessing post-harvest fish losses and preservation practices in Siavonga district, Southern Zambia. Structured and semi-structured questionnaires were used to collect data on post-harvest fish losses and preservation practices from aquaculture producers, artisanal, and commercial fishers. All the fishers who landed on the lakeshore were interviewed, while aquaculture producers were randomly selected based on the information provided by the local department of fisheries. The results of the study revealed that all the fishers experienced post-harvest fish losses at varying degrees with those losing up to 10% of the total catch being in the majority. In contrast, aquaculture producers did not report any post-harvest fish losses. Most aquaculture producers commonly used chilling as preservation practice contrary to artisanal and commercial fishers who commonly used smoking and sun sun-drying respectively. Furthermore, fish product safety and quality control were poorly practiced in the district. Lack of cold storage facilities and fluctuating weather conditions were the major challenges impacting fish post-harvest activities. Therefore, to curb the loss of revenue due to post-harvest fish losses, we propose the introduction of new technology, self-development skills for fishing communities, and enhanced access to refrigeration facilities.

Review of Mathematical Models in Performance Calculation of Screw Compressors

  • Stosic, Nikola;Smith, Ian K.;Kovacevic, Ahmed;Mujic, Elvedin
    • International Journal of Fluid Machinery and Systems
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    • v.4 no.2
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    • pp.271-288
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    • 2011
  • The mathematical modelling of screw compressor processes and its implementation in their design began about 30 years ago with the publication of several pioneering papers on this topic, mainly at Purdue Compressor Conferences. This led to the gradual introduction of computer aided design, which, in turn, resulted in huge improvements in these machines, especially in oil-flooded air compressors, where the market is very competitive. A review of progress in such methods is presented in this paper together with their application in successful compressor designs. As a result of their introduction, even small details are now considered significant in efforts to improve performance and reduce costs. Despite this, there are still possibilities to introduce new methods and procedures for improved rotor profiles, design optimisation for each specified duty and specialized compressor design, all of which can lead to a better product and new areas of application. A review of methods and procedures which lead to modern screw compressor practice is presented in this paper. This paper is intended to give a cross section through activities being done in mathematical modelling of screw compressor process through last five decades. It is expected to serve as a basis for further contributions in the area and as a challenge to the forthcoming generations of scientists and engineers to concentrate their efforts in finding future and more extended approaches and submit their contributions.

A Study on Satisfaction of New Employee Engineering Introduction Training Program Applying CIPP Evaluation Model Focusing on D Corporation (CIPP 평가 모형을 적용한 대기업 사원 공학입문 교육 만족도에 관한 연구)

  • Jeon, Ju-Hyun;Lee, Jae-Eung
    • Journal of Engineering Education Research
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    • v.16 no.3
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    • pp.79-86
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    • 2013
  • The purpose of this study was to analyze the factors related to the satisfaction of the introductory engineering education program for the employees, who majored liberal arts or commerce, among the educational programs for industrial workers which are performed as an effort to spread the performance of the Innovation Center for Engineering Education, and reinforce the competitiveness through effective program operation. This study was performed on the basis of CIPP evaluation model (context, input, process, product). A factorial analysis and a regression analysis were conducted based on a survey made on 87 persons who completed the introductory engineering education program among the employees of D group who majored liberal arts or commerce. It is expected that this study will contribute toward suggesting the implications for designing and operating the educational programs for industrial workers in order to find out the important factors of satisfaction and to conduct the education operation with professionalism.

Development of Serum Free Medium and Optimization of Porcine Rotavirus Vaccine Production

  • Ko, Yun-Mi;Kim, Myoung-Hwa;Kim, Min-Young;Jeong, Yeon-Ho
    • 한국생물공학회:학술대회논문집
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    • 2005.04a
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    • pp.207-209
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    • 2005
  • Serum is a potential source of bacterial, mycoplasmal and viral contamination, and it has a possibility of the introduction of serum proteins, prion and pyrogens into the final vaccine product. For porcine Rotavirus vaccine production, it is necessary to develop serum free medium which do not cause those problems. A new serum free medium was developed for porcine Rotavirus vaccine based on DMEM, and the performance of developed serum free medium was evaluated in terms of Vero cell growth and Rotavirus vaccine production. The cell density, gown in serum free medium developed, was similar with that in serum supplemented medium. Also, it was higher than that in other commercially available serum free medium. The productivity of Rotavirus vaccine using serum free medium developed and optimum production strategies will be also discussed.

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A Case Study of an Optimum Lot Size of Press Line (프레스 라인 적정 로트 크기의 결정에 관한 사례 연구)

  • Kim, Yearn-Min
    • IE interfaces
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    • v.24 no.3
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    • pp.241-247
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    • 2011
  • This paper develops a mathematical model which searches an optimum lot size of a press line, and applies this model to the scheduling of the press line. This mathematical model is not a widely studied cost model but a model which considers the utilization of the press line under a lean production system. In this paper, the optimum lot size is a minimum lot size which does not exceed the total work time of the press line. A production volume and the priority of the production in the press line are adjusted using this optimum lot size. A mathematical model developed in this paper will allow determining the optimum lot size easily in case of variable production environments such as an introduction of a new product and a fluctuation of production volume of each item. Therefore, our model will make a better scheduling of the press line and will enhance the utilization of it.

Digital Paradigm Depicted on Digital Clothing (디지털 의복(Digital Clothing)에 표현된 디지털 패러 다임)

  • 장애란;현명관
    • Journal of the Korean Society of Costume
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    • v.53 no.4
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    • pp.31-47
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    • 2003
  • The purpose of this study was to investigate the Digital Paradigm cords depicted on the Digital Clothing by borrowing nearby fields. Therefore, it will offer not only theoretical data but also databases for product development on functional and aesthetic views even though it is not systematically set up the idea vet. The Digital Paradigm cords of Interactivity. Nonlinearity and Combination in the Digital Clothing were determined. This study found that Interactivity Paradigm cord was expressed by the interaction of clothing and computer, the techniques of built in·attach·detach·fragment of the Digital Clothing at the external indicators, and maintained this personalizing that was pursued comprehension and the shape and silhouette of the existed clothing, that Nonlinearity Paradigm cord was able to overcome the limitation of a successively approach, in other words the discontinuous moving possibilities of time and space, that Combination Paradigm cord was contained creative concept without fixed ideas through coordination of Digital Clothing that was combination. continuous creation, changes and process between heterogeneous factors. In conclusion, introduction of the new Digital Paradigm is going to accelerate on lasting development and research.

Development of a Modular Structure-based Changeable Manufacturing System with High Adaptability

  • Park, Hong-Seok;Choi, Hung-Won
    • International Journal of Precision Engineering and Manufacturing
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    • v.9 no.3
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    • pp.7-12
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    • 2008
  • Today, manufacturers are forced to acknowledge that the life cycles of products are becoming shorter. In the case of the door trim assembly field, the highly frequent introduction of new products and the continuous increase in product varieties leads to the demand for redesigning assembly systems more often. Modular manufacturing systems can be an important issue in helping to overcome these problems. This paper presents the development of a modular assembly system for the door trim, and because it takes the change drives into consideration, this system is highly flexible in adapting to changes in the environment.