• Proceedings of the CALSEC Conference
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• 2004.02a
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• pp.60-64
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• 2004

The rapidly improving price-performance of wireless technologies is providing an unprecedented platform for the development of wireless applications for the business. Such applications are able to take advantage of a new paradigm of mobility for data services, with the ability to sensitize to location, time and personal features. While big business has been a central feature of wireless implementation, it is now clear that small- and medium-sized enterprises (SMEs) are beginning to take advantage of the strategic benefits of wireless data communications. This study examines the state-of-the-art of wireless data services in New Zealand. It provides a survey of 127 current applications in use, as well as two short illustrative cases of application use. The paper rounds off with a summary and conclusions.

• Asia Marketing Journal
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• v.20 no.2
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• pp.85-98
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• 2018

Korea Ginseng Corporation is a global ginseng company, owning one of the most leading brands in Korea, CheongKwanJang. Although Korea Ginseng Corporation was an undoubted market leader in the red ginseng market, it faced a new challenge in 2012 due to the changes in market environment. In order to keep its market leadership in a saturated and competitive market, the company decided to extend its product lines alongside the launches of new brands. In this article, the authors demonstrate the development process of the company's brand portfolio strategy to reveal how the company turned CheongKwanJang into a mega-brand. Also, this paper explores the impact of CheongKwanJang's reputation on new brands, thereby illustrating how the company successfully managed to introduce new products outside of the red ginseng category, ranging from organic food to a pet food market.

• Korean Business Review
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• v.11
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• pp.173-194
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• 1998

This study suggests the theoretical framework and strategy of new product development in the advanced mineral aggregate composite industry. The advanced mineral aggregate composite area needs to prepare the plan and guidelines on the new product development owing to the characteristic of the related technology. Alternative scenarios on the hierachy of new product idea is effective to the success of new product development strategy. Especially, the existing market, product, and the technological advantages affects the possibility of the success of new product development of the small firms. Also considering the interrelationship between the technological trends is important to the new product development of advanced mineral aggregate composite industry.

• The Journal of Industrial Distribution & Business
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• v.5 no.4
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• pp.13-22
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• 2014

Purpose - This study aims to examine new product adoption (NPA) in the context of clothing in Iran. Research design, data, and methodology - Data were gathered from cloth owners in Iran, focusing on famous cloth brands cloth. Further, using the proportionate stratified sampling method, a total 438 usable questionnaires were returned and analyzed through the use of structural equation modeling (SEM). In addition, LISREL software was used to analyze the data collected through the structured questionnaires. Results - Overall, the study findings indicate that education has a positive effect on new product adoption, whereas the impacts of religion and Attitude towards Consumption (ATC) on new product adoption are negative and significant, but the effect of age, peers, and income on new product adoption is not significant. Conclusions - Using date obtained from a large random sample of Iranian consumers, this study offers a deeper understanding of the attitudinal and personal antecedents of consumers' new product adoption in an emerging market. Using the findings of the articles and conclusions will be useful for market researchers and, of course, business persons.

• Journal of Fashion Business
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• v.15 no.1
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• pp.1-19
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• 2011

In order to develop a new fashion business curriculum, this study attempts to evaluate fashion business curriculum in both domestic and foreign schools and to analyze their existing training programs. The results of this study shows that the analysis of domestic fashion business curriculum shows that 'in the field' knowledge is in need for the new fashion education program where students can be more exposed to the industry environments especially in the area of markets, sales, distribution and management. Also, the analysis of fashion marketing curriculum of F.I.T and PARSONS school of design demonstrates their emphasis on practical as well as academic programs in marketing, distribution and merchandising. In addition, the research on sales person training program reflects that future sales persons will need stronger knowledge in customer analysis, product display and shop management. Based on these findings, this investigation proposes a revised second year fashion business undergraduate program. The academic program in this updated module will place heavier emphasis on such fields as marketing, distribution, product planning and sales management. Also recommended is that the second year students will be exposed to real-world experience by participating in various internships and workshops offered by major companies in the fashion field.

• 한국정보디스플레이학회:학술대회논문집
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• 2008.10a
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• pp.205-207
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• 2008

The new process for hybrid silicon thin film transistor (TFT) using DPSS laser has been developed for realizing both low-temperature poly-Si (LTPS) TFT and a-Si:H TFT on the same substrate as a backplane of active matrix liquid crystal display. LTPS TFTs are integrated on the peripheral area of the panel for gate driver integrated circuit and a-Si:H TFTs are used as a switching device for pixel in the active area. The technology has been developed based on the current a-Si:H TFT fabrication process without introducing ion-doping and activation process and the field effect mobility of $4{\sim}5\;cm^2/V{\cdot}s$ and $0.5\;cm^2/V{\cdot}s$ for each TFT was obtained. The low power consumption, high reliability, and low photosensitivity are realized compared with amorphous silicon gate driver circuit and are demonstrated on the 14.1 inch WXGA+ ($1440{\times}900$) LCD Panel.

• 한국정보디스플레이학회:학술대회논문집
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• 2008.10a
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• pp.228-230
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• 2008

The response time characteristic of low voltage liquid crystals (LCs) is investigated and a new simulator for low voltage LCs is proposed. In order to enable low voltage operation, it is important to minimize Vth of LCs and variation of pixel voltage caused by dynamic capacitance operation of LC Display. Because dynamic capacitance variation is much larger for low voltage LC operation compared to that of conventional LC material, it is necessary to make a better model for dynamic capacitance operation. A proposed minimizing Vth of LCs and variation of pixel voltage study results through a new constant charge model improve response characteristics for low voltage LCs operation.

• Knowledge Management Research
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• v.9 no.1
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• pp.77-96
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• 2008

The purpose of this study is to find the new model of successful social enterprise on the basis of local economy and industry in Korea. The trends and definitions of social enterprise were discussed first of all and community business model operated by civilians and members of a community was studied. The community business of local friendly type(LFT) was focused especially. Some factors of LFT are such as the solution of economic polarization and employment aggravation, the recovery of local community, the solution of local problem, and new method of labor contract. As the result of exploratory analysis on community business in Korea, Some distinctive features were showed that the majority of business was managed by local government, the outcomes of local community business were improvement of local income and creation of employment. Also, there were barriers such as finance, marketing, and lack of entrepreneurship. In conclusion, community business enterprise on the basis of local is effective to develop local economy and it should be owned by local civilians. In addition, long-term aims, entrepreneurship, and positiveness need for making of local society wealth.

• East Asian Journal of Business Economics (EAJBE)
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• v.2 no.1
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• pp.1-6
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• 2014

This research was about understanding challenges in managing a business start up. University of Kigali was used as a case study. It is domiciled in Rwanda. It was chosen because it is a recent university establishment and it provided a good source of information for this research. The issue that triggered this study was to understand the virtue of having clear separation of duties in new business start-ups. The findings from this study reveal that 100 percent of the respondents believe that clear separation of roles and clear communication between management, shareholders and Board of directors is vital for new businesses. From the Literature review, it was clear that a firm in its infancy has a lot of risks and it would not be a bad idea for the start for shareholders and Board of directors to give a helping hand in the day to day running of the business until its stabilization. Employees need to know the vision and mission of the business start-up and again, the managing director of a firm needs to work closely with the chairman Board of directors for effective driving of the firm into the right direction. The momentum in growth of University of Kigali is due to respect of the pillar of separation of duties in its hierarchical structure and for allowing a decentralized structure type of management for flourish.

• The Journal of Society for e-Business Studies
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• v.16 no.1
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• pp.49-70
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• 2011

While new service development has become one of the most popular topics among practitioners and academics, methodologies development for new service development is only in its infancy. Especially, despite the growing interests in open innovations that effectively utilize external resources for R&D, existing research on new service development methodology designed to use external resources is scant. This article proposes a new methodology to generate new service business models that utilize massive external resources in combination with internal resources using ICT. The "Open Collaboration Innovation Methodology (OCIM)" is built based upon the theory of open innovation model and social psychology theories on behavioral motivation for cooperation. The model begins with the procedures to identify external resources that meet service objectives and requirements, and suggests motivation, control and monitoring mechanisms to implement a new service model. A business case is followed to demonstrate the use of the model. We expect that this model can be practically used by companies that are planning for developing new business models, and will provide a better understanding on open collaboration models, collective intelligence and crowd sourcing models.