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http://dx.doi.org/10.7838/jsebs.2011.16.1.049

Open Collaboration Innovation Methodology (OCIM) : A Methodology for New Service Development  

Lee, Zoon-Ky (연세대학교 정보대학원)
Lee, Min-He (한국정보화진흥원 정보화역량개발센터장, 연세대학교 정보대학원)
Chu, Yo-Han (연세대학교 정보대학원)
Publication Information
The Journal of Society for e-Business Studies / v.16, no.1, 2011 , pp. 49-70 More about this Journal
Abstract
While new service development has become one of the most popular topics among practitioners and academics, methodologies development for new service development is only in its infancy. Especially, despite the growing interests in open innovations that effectively utilize external resources for R&D, existing research on new service development methodology designed to use external resources is scant. This article proposes a new methodology to generate new service business models that utilize massive external resources in combination with internal resources using ICT. The "Open Collaboration Innovation Methodology (OCIM)" is built based upon the theory of open innovation model and social psychology theories on behavioral motivation for cooperation. The model begins with the procedures to identify external resources that meet service objectives and requirements, and suggests motivation, control and monitoring mechanisms to implement a new service model. A business case is followed to demonstrate the use of the model. We expect that this model can be practically used by companies that are planning for developing new business models, and will provide a better understanding on open collaboration models, collective intelligence and crowd sourcing models.
Keywords
New Service Development; Open Collaboration; Business Model; Open Innovation;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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