Browse > Article
http://dx.doi.org/10.12940/jfb.2011.15.1.001

Curriculum Development for fashion business education in Korean Universities  

Han, Yeon-Hee (Fashion Design, Soong Eui Women's College)
Jung, Jae-Eun (Fashion Design, Soong Eui Women's College)
Lee, Choo-Won (Fashion Design, Soong Eui Women's College)
Publication Information
Journal of Fashion Business / v.15, no.1, 2011 , pp. 1-19 More about this Journal
Abstract
In order to develop a new fashion business curriculum, this study attempts to evaluate fashion business curriculum in both domestic and foreign schools and to analyze their existing training programs. The results of this study shows that the analysis of domestic fashion business curriculum shows that 'in the field' knowledge is in need for the new fashion education program where students can be more exposed to the industry environments especially in the area of markets, sales, distribution and management. Also, the analysis of fashion marketing curriculum of F.I.T and PARSONS school of design demonstrates their emphasis on practical as well as academic programs in marketing, distribution and merchandising. In addition, the research on sales person training program reflects that future sales persons will need stronger knowledge in customer analysis, product display and shop management. Based on these findings, this investigation proposes a revised second year fashion business undergraduate program. The academic program in this updated module will place heavier emphasis on such fields as marketing, distribution, product planning and sales management. Also recommended is that the second year students will be exposed to real-world experience by participating in various internships and workshops offered by major companies in the fashion field.
Keywords
Fashion business curriculum; Fashion marketing; Fashion Merchandising; Sales; Distribution;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 오현정, 김은희(2006), "판매원 서비스와 관계 효익이 구매만족과 재구매 의도에 미치는 영향",한국의류학회지, 30(2), p.252.
2 오현정, 김은희(2006), "판매원 서비스와 관계 효익이 구매만족과 재구매 의도에 미치는 영향",한국의류학회지, 30(2), p.253.
3 구양숙 外(1999), "4년제 대학의 패션관련학과 교과과정 비교분석: 한국, 미국,영국, 일본, 홍콩을 중심으로", 대한가정학회지, 37(11), p.30.
4 최채환(2003), 패션마케팅, 지식창고, p.92.
5 김효은(2006), "패션디자인과의 패션유통업체 위탁교육 활성화 방안", 패션비즈니스, 10(5), p.75.
6 이해영, 이진희, 정기영(1993), "의류관련학과 대학교교과과정에 관한 연구", 자연과학, 4(1), pp.117-132.
7 이호정(2005), "패션산업 글로벌화 대응을 위한 패션 전문인력 육성방안", 의류산업학회지, 7(5), p.464.
8 이호정(2005), "패션산업 글로벌화 대응을 위한 패션 전문인력 육성방안", 의류산업학회지, 7(5), p.465.
9 C. L. Warfield(1999), "Trend on Textiles and Clothing Education - U. S. Colleges and Universities", 복식문화학회 하계 학술세미나, p.12.
10 김효은(2006), "패션디자인과의 패션유통업체 위탁교육 활성화 방안", 패션비즈니스, 10(5), p.76.
11 신상무(1995), "의류학의 현재와 미래의 방향과 연구",대한가정학회지, 33(96), pp.187-198.
12 김은애(1996), "인간생태학과 의류학", 가톨릭 대학교 생활과학연구소 세미나. p.7.