• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.3
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• pp.179-190
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• 2010

With science and technology getting more and more advanced, the scope of digital product is expanding and the new products continuously are introduced on the market. On the basis of consumers' attachment to products, we investigated the consumers' behaviors towards the product when a digital product is extended. As a result of an empirical analysis, it turned out that a consumer tended to have higher trust and a positive emotion about relevant goods if he or she had a strong attachment to digital products. However, even though one had a strong attachment to digital products, the emotion about the corresponding brands did not necessarily appeared to be positive. In the event that a brand of digital products was extended to other new products, only the trust in the brand exerted significant influence on the consumers' behaviors towards the extended products. Finally, this study suggests some theoretical and managerial implications for effective strategies in response to customers' attachment to digital product.

• The Journal of Information Systems
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• v.23 no.4
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• pp.147-168
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• 2014

Consumer's switching behavior from incumbent smartphone to new one can be explained by not merely rational assessment but also affective aspects like aesthetic or pleasure and emotional points like attachment. but, in information system field, researches on affective.emotional factors relatively were insufficient and researches which focus on the perspective of the consumer were more scarcity. consumer's attachment to current smartphone brand and perceived aesthetic on new one would influence rational evaluation to switch or not. Therefore, this study investigates relationship between emotional factors on current smartphone and assessment of new one, in turn, we empirically analyzes purchase intention of the consumer. In order to prove the validity of the hypotheses, this study was applied longitudinal study and then conduct a survey of 212 smartphone users. The analysis results by Partial Least Square (PLS) approach showed that all hypotheses in this study were statistically supported.

• The Journal of Information Systems
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• v.18 no.3
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• pp.27-46
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• 2009

Korean society frenzy about ubiquitous computing is in a rapid change into so called 'Nomadic' information environment. In many previous studies, a number of intrinsic and extrinsic motivation factors were empirically found to affect users' continuance to use mobile hand-held devices. However, the role of device attachment, a new intrinsic motivation factor with which users are known to care about their own mobile devices personally, in determining users' post-adoption behavior was not explored yet to the full scale. To fill the research void like this, this study proposes a new research model in which device attachment as well as perceived value are positively linked to satisfaction and continuance to use. The statistical results obtained by applying PLS to the valid 137 questionnaires showed that the device attachment has stronger positive influence on satisfaction and continuance to use than the perceived value. Therefore, a practical implication is suggested thai the mobile devices need 10 be designed in a way of arousing users' device attachment more strongly.

• Fashion & Textile Research Journal
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• v.13 no.5
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• pp.717-727
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• 2011

As new luxury brands are becoming more popular, recent new luxury consumers are showing different tendencies of consumption. The purpose of this study is to investigates the specific bond between the product benefits for new luxury fashion brand and the consumer-brand relationship. Specifically this study conceptualizes the dual path which leads to brand loyalty and brand commitment. 300 data from on-line survey were collected from middle class women who had trading up needs and respondents were asked to select their favorable new luxury fashion brand. As a result of an exploratory factor analysis to identify the structural dimensions of product benefit for new luxury brand groups, four factors were extracted; psychological/emotional benefits, social/symbolic benefits, self-expressive benefits, and product functional benefit. Additional results show that brand attitude had more positive effect on brand loyalty and brand attachment had more positive effect on brand commitment. The findings of this study contribute to provide practical implication on market segmentation for new luxury brands.

• Applied Microscopy
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• v.44 no.4
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• pp.111-116
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• 2014

This study investigates the developmental pattern of adhesive discs (ADs) to highlight the ontogeny and structural changes that occur during the growth of Boston ivy. Initiation to postmortem features of ADs were examined through light and scanning electron microscopy. The study also reveals a new finding of the dislocation of peripheral tissues of adaxial origin. Four phases of attachment are suggested with regards to its climbing behavior: 1) pre-attachment, 2) upon attachment, 3) after attachment, and 4) final attachment. During initiation, several ADs originate from tendril primordia without epidermal differentiation. However, different growth rates in the epidermis results in completely different ADs. ADs were discerned by size, shape, and color during expansion, but cells in the adaxial surface remained alive longer than the other side. Upon contact, the ADs demonstrate simultaneous growth and deterioration, but once attachment is established the latter process subdues to final stages. Epidermal transformation, adhesive secretion, cellular disruption, and mechanical stress were essential for the self-clinging nature of Boston ivy. The post-attachment sequence is also believed to be critical in achieving maximum mechanical strength to provide extensive support. The developmental process of ADs is prompted by tactile stimulation but in a highly organized and systematic manner.

• Child Studies in Asia-Pacific Contexts
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• v.3 no.1
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• pp.1-12
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• 2013

Research with parents of children with Asperger Syndrome was conducted to assess whether the level of positive parental attachment correlated positively with positive parenting behaviors and negatively with negative parenting behaviors. Participants were recruited from internet. The Parental Bonding Inventory measured parents' perception of their bonding or attachment with three aspects of their own parents: warmth, control, and care. In the Parenting Behavior Inventory, parents reported recent interaction/reaction behaviors with their child, and results focused on two aspects of parenting, supportive/engaged and hostile/coercive behaviors: each identified as problematic to parenting and attributable to a variety of specific parenting behaviors. Analysis of demographic variables for correlations with positive parenting behaviors and negative parenting behaviors were carried out by Pearson correlations. Two separate standard multiple regressions, one for positive parenting behaviors and one for negative parenting behaviors, were conducted. Findings support the hypothesis that positive early attachment experience of parents has a significant impact upon their own positive parenting skills with their child with Asperger Syndrome. However, multiple regression of negative parenting behavior found no significant negative contribution by parental attachment. Demographic variables proved to be important.

• Journal of Distribution Science
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• v.18 no.10
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• pp.5-14
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• 2020

Purpose: Early morning delivery markets have grown exponentially in the last few years. This study aims to verify the effects of brand experience factors and brand personality factors of Market Kurly, a representative early morning delivery brand, on brand attachment and brand loyalty. Research design, data, and methodology: For this purpose, 204 ordinary people in their 20s and 40s who have experience in using Market Kurly were surveyed. 7 hypotheses were verified by using hierarchical regression analysis. Results: Affective experience, intellectual experience, and behavioral experience among brand experience factors had a positive effect on brand attachment. Also, brand personality-self-image congruence and brand personality-human brand congruence as brand personality factors had a positive effect on brand attachment. The brand attachment was identified as an important preceding factor to explain the brand loyalty of Market Kurly. Conclusions: When applying brand experience factors to the early morning delivery service context, each brand experience factor affected brand attachment and brand loyalty. The scope of research on brand personality-self-image congruence was expanded in that it considered both brand personality-human brand congruence and brand personality-self-image congruence. This study provides academic and practical implications by revealing that brand experience factors and brand personality factors can positively affect brand attachment and brand loyalty.

• The korean journal of orthodontics
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• v.23 no.4 s.43
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• pp.503-527
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• 1993

This paper describes a new method to create an animal model for TMJ internal derangement in the New Zealand white rabbits and the light and electron microscopical changes of posterior attachment of them. Twenty six rabbits(2.5-3.0kg), four normal and twenty two experimental, were used. The right disc of experimental animal was displaced anteriorly without sectioning the posterior attachment and tied to the zygomatic arch with nylon not to be reduced to the original position. The left TMJ was sham-operated to be compared with its right experimental one. Normal animals were sacrificed one day and eight weeks after experiment. Experimental animals were sacrificed one day, ten days, three weeks, five weeks and eight weeks after surgery respectively. They were fixed intravenously with $2\%$ glutaldehyde under general anesthesia and the samples of them were processed for light and electron microscopic examination. The purpose of this experiment is to make a suitable animal model of disc displacement without reduction for studying and understanding the cellular and morphologic events in posterior attachment of TMJ including early changes which were difficult to be observed in human TMJs. The results of this investigation suggest the following conclusions : 1. Authors induced anterior disc displacement surgically in rabbits with new method to examine histologic changes of posterior attachment. Tissue reactions of this model seem to be similar to those observed in human disc displacement. We think this animal model for anterior disc displacement may be used to explore and evaluate objectively the effects of many treatment modalities in disc displacements. 2. The animal disease model showed inflammation at early stage(one and ten days). At this stage there were mild-to-severe mononuclear inflammatory cell infiltration, numerous newly formed vessels, vessel dilatation and engormement and many fibroblasts. 3. At middle stage(three weeks), fibrosis occurred, where fibroblasts decreased in number, but their cytoplasm was profuse indicating high activity. Collagen fibers increased in number and the tissue looked more dense. 4. At late stage(five weeks and eight weeks) showed degenerative changes including perforation of posterior attachment, disintegration of collagen fiber bundles, degeneration of fibroblasts, metastatic ossification, and dystrophic calcification.

• Korean Institute of Interior Design Journal
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• v.24 no.4
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• pp.99-110
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• 2015

The purpose of this study is to identify pre-elderly's housing mobility related characteristics (reasons for moving, change of personal life after move, housing attachment, and plan to future move) and to examine the associations between their socio-demographic characteristics and housing characteristics, and their housing mobility related characteristics. A total of 200 usable data were collected through personal survey using a questionnaire developed by the researcher. Samples were selected in Seoul and new towns in the capital area and a survey conducted from February, 2014 to December, 2014. For the analyses, descriptive statistics, factor analysis, t-test and ANOVA were used. The most frequently mentioned reasons for moving were 'a good place for nature and retirement life'. Age, education level, liiving expenses, locaion, tenure status, and housing size were the variables to show significant difference to reasons for moving. Respondents experienced positive personal life changes after moving, especially, 'physical health' and outgoing activity'. Respondents who moved to a new town was more positively changed. Personal life changes was the most important variable associated with 3 factors of housing attachment. Location, tenure status, housing size were the major variables to show differences to housing attaachment. Also, personal life changes after moving and housing attachment were the important variables affecting a plan to future move. In other words, the respondents who do not plan to future move showed higher positive life change and strong housing attachment.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.35 no.8B
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• pp.1115-1121
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• 2010

The DNAv6 was designed to support fast attachment for a host, which is corresponding to the movement detection part in the mobility management. Since, however, the DNAv6 has supported only DNAv6-capable ARs and DNAv6-capable hosts, an non-DNAv6 host could not support fast handoff function in a DNAv6 network. In this paper, we consider a new method of the fast attachment of non-DNAv6 hosts. To support the non-DNAv6 host in DNAv6 networks, we suggest a novel algorithm, RCA algorithm, where an AR can decide whether a host has the DNAv6 function and whether it has moved to a new link or not, and then the AR can inform the host of new link information. For the RCA algorithm, we proposed to modify the RS message and the Reconf_Link message with addition of some fields. To validate our RCA algorithm and its performance, we have accomplished simulation tests for the ND process, the DNAv6 process and the modified DNAv6 process with our RCA algorithm. In the viewpoints of the attachment delay and complexity, the proposed algorithm gives the better delay performance than the ND process while it presents the less complexity than the DNAv6 process.