• 한국멀티미디어학회논문지
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• 제25권5호
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• pp.703-720
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• 2022

Based on the love styles theory used in psychology, this paper classifies users(Passionate Love, Game-playing Love, Friendship Love, Practical Love, Possessive Love, Altruistic Love) and investigates satisfaction with the motivation for using TikTok love videos(Entertainment, Social Relationship, Love skills-learning, Self-verification, Problem-solving) according to the theory of use and satisfaction. First, 414 users were selected to conduct TikTok surveys to collect data. Then, through the analysis of the research results, among the six love types, game-playing type and possessive type have a positive (+) impact on entertainment motivation and love skill-learning motivation. Game-playing type also have a positive (+) impact on social relationship motivation and self-verification motivation. In addition, altruistic type and possessive type are also factors to strengthen the motivation of self-verification. The altruistic type, possessive type and practical type will improve the problem-solving motivation. Finally, through hierarchial multiple regression analysis, it is confirmed that game-playing love type, entertainment motivation, love skill-learning motivation and self-verification motivation can improve user satisfaction. The above results enrich the research of user classification as well as providing inspiration for improving the quality and communication efficiency of TikTok's video and enhancing user experience.

• 한국콘텐츠학회논문지
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• 제17권9호
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• pp.650-660
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• 2017

본 연구는 지금까지의 서사 양식에 등장했던 캐릭터의 성격 유형론을 정리하여, 기존의 캐릭터의 성격 유형론이 갖고 있는 문제점을 정리하고 새로운 분류 가능성을 제안하기 위한 것이다. 지금까지 서사 이론에서 캐릭터 유형의 분류는 크게 서사 내에서의 역할이라는 형식적인 분류와 인간의 내적 자질에 근거한 내용적인 분류, 그리고 그 두 가지 분류 기준이 착종된 보완적 분류로 이루어져 있었다. 기존 캐릭터 분류 유형이 담고 있는 문제는 바로 인간의 내적 자질에 근거한 내용적인 분류의 유용성에 비해 실질적으로 분류가 어렵다는 점이다. 반면 서사 내 등장인물의 역할에 따른 분류는 그 분류가 형식적이기 때문에 서사론의 발전상 중요하게 다뤄져 왔지만, 그다지 실질적인 분석 방법론으로 기능하기는 어려웠다. 본 연구는 이러한 문제를 해결하기 위한 시론적인 성격으로, 샬롬 슈워츠의 인간의 가치 유형을 도입하여, 인간의 가치 유형과 인간의 역할을 상호 관련시켜 새로운 캐릭터 분석 방법의 가능성을 제안하고자 한다. 슈워츠의 가치 유형 연구는 인간의 행동의 동기를 파악하는 데 매우 효과적인 방법론으로, 등장인물의 지향성을 분석하는 데 큰 의미가 있을 것이다.

• The Journal of Korean Physical Therapy
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• 제26권5호
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• pp.315-323
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• 2014

Purpose: This study was conducted in order to investigate the effect of motor ability on mastery motivation in children with cerebral palsy. Methods: Sixty children with cerebral palsy (5~12 years) and their parents participated in the study. Data on general characteristics and disability condition, Gross Motor Functional Classification System, Manual Ability Classification System, and The Dimensions of Mastery questionnaire were collected for this study. Independent t-test, and ANOVA were used for analysis of the effect of The Dimensions of Mastery questionnaire according to general and disability condition, Gross Motor Functional Classification System, and Manual Ability Classification System. Linear regression analysis was performed to determine the effects of Gross Motor Functional Classification System and Manual Ability Classification System on The Dimensions of Mastery questionnaire. SPSS win. 22.0 was used and Tukey was used for post hoc analysis, level of statistical significance was less than 0.05. Results: The Dimensions of Mastery questionnaire score showed statistically significant difference according to gender, region, type, disability rating, Gross Motor Functional Classification System, and Manual Ability Classification System (p<0.05). Gross Motor Functional Classification System and Manual Ability Classification System were the effect factor on The Dimensions of Mastery questionnaire significantly (p<0.05). Conclusion: These results suggest that motor ability of children with cerebral palsy was an important factor having an effect on The Dimensions of Mastery questionnaire.

• 대한토목학회논문집
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• 제32권3D호
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• pp.275-281
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• 2012

본 연구는 동기와 방문의 관련성을 해안형과 도심형으로 장소 유형을 분류하여 부산지역 특정 장소를 방문하는 방문객을 대상으로 조사하여 그들 사이의 관계를 조사하고자 하는 것이다. 방문객들은 방문지를 선택하는 데 있어 다양한 목적과 동기를 가지고 참여하게 되며 일반적으로, 방문 동기는 방문객들의 방문 행동을 이해하거나 방문지 선택과정에 중요한 개념으로 받아들여지고 있다. 방문객들이 왜 특정 장소를 선택하여 방문하는지를 이해하는 것은 방문 대상지의 정책 수립이나 마케팅에도 강력한 도구 역할을 하기 때문에 연구의 필요성이 제기된다. 따라서 본 연구에서는 직접 설문을 통하여 이러한 동기와 방문의 관련성을 부산지역 특정 장소를 방문하는 방문객을 대상으로 조사하여 그들 사이의 관계를 조사하였다. 장소의 방문 동기별 방문의 관련성을 방문객을 대상으로 조사하여 관계를 직접적으로 조사 분석함으로써, 만족도 수준에 영향을 줄 수 있는 특정한 속성 및 서비스의 집중과 대상지의 마케팅 계획수립의 방향을 제시하는 의미 있는 근거를 Ordinal Logit Model을 이용하여 제시하는데 그 목적이 있다.

• 한국식생활문화학회지
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• 제38권1호
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• pp.61-72
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• 2023

In this study, we identified the differences in food content watching habits and nutrition quotient in adolescent (NQ-A). A total number of 811 subjects were surveyed to establish their general characteristics, food content watching habits, and NQ-A using a self-administered questionnaire. In addition, the mediating effect of watching motivation between the type of food content watched and the NQ-A score was determined. The classification by the type of the food content mainly watched showed that 405 participants (49.9%) watched the Mukbang content, 244 (30.1%) the Cookbang content, and 162 (20.0%) another contents. Among the content watching motives in the Cookbang content group, information acquisition and enjoyment were predominant, whereas emotional satisfaction had the lowest frequency. Compared to the Mukbang content group, when the Cookbang content group mediated information acquisition motivation, the scores of the total, diversity, balance, and practice of NQ-A score areas increased. Compared to the Mukbang content group, the score in the moderation area decreased when the Cookbang content group mediated enjoyment motivation. If food content with accurate information and interesting content are produced and used for adolescent nutrition education, the education will be highly effective.

• 한국의류산업학회지
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• 제1권3호
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• pp.246-251
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• 1999

Headdress which adorns the head has been used not only as a type of dress but also as a vehicle to express the human's mentality and a tool to convey ideas. This study first examines the type of headdress observed in the world folk costumes and investigates their geographical distribution and aims to examine how the types of headdress are inter-related to the peoples' natural environments, way of life and cultural background such as religion and aesthetic, ethical standards. Headdress used as important elements of many peoples' folk costumes can be categorized into scarf-type, hat-type and adornment-type. Veil-type, the one of scarf-types, was developed in Southwestern Asia and Arabic Africa influenced by natural and religious factors. This type is more simplified in Turkey and Eastern Europe and only covers head and neck in the former and only head in the latter while also being called 'headkerchief-type'. Hat-type is observed in many different parts of the world. Adornment-type has been used to symbolized one's noble social status and authority in societies dominated by shamanistic cultural background; it was also used in Far East out of the motivation to fulfil one's aesthetic desire. Headdress though it was originally made from the idential purpose of wearing, has developed into the various types affected by each people's natural environments, emotion and ways of life.

• 유통과학연구
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• 제9권2호
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• pp.111-122
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• 2011

본 연구는 국내사업체 수에서 87.9% 이상을 차지하고 있는 소상공인들의 직능업종별 조직화에 대한 실증적 연구이다. 연구문제의 검증을 위하여 직능단체의 조직화를 국내 상황에 적합하도록 도소매직능, 음식숙박직능, 개인서비스직능의 세 가지 형태로 구분하여 실증적인 분석을 시도하였다. 연구결과 첫째, 조직화 참여동기에서 인력구인난에 대한 반응은 음식직능이 가장 높은 것으로 나타났다. 외부경쟁심화와 자금압박으로 인한 반응은 개인 서비스 직능이 가장 높게 나타났다. 이를 통하여 업종별 직능별로 경영애로사항과 조직화 참여동기에는 차이가 존재함이 새롭게 밝혀졌다. 둘째, 조직화 기대치의 경영공정 개선분야에서는 음식직능이, 단순한 최종성과 개선만을 기대하는 분야에서는 소매직능이 가장 높게 나타났다. 셋째, 소상공인 직능별 조직화요인과 경영성과에 대한 분석에서는 참여동기는 소상공인의 재무적인 경영성과에 부(-)의 영향을 주고 있는 것으로 나타났다. 이와 반대로 조직화 기대치와 정책수요는 경영성과에 직접적인 정(+)의 영향을 주는 것으로 나타났다. 이러한 결과가 의미하는 바는, 향후 정부에서는 직능단체별로 맞춤형 중장기 경영전략을 수립하여야 하는 필요성과 더불어, 현재 소상공인 조직화는 일천한 상황에 있지만, 최종적으로 창업 성공과 창업 실패를 구분하는 분기점이 된다는 점을 밝혀주었다.

• 복식문화연구
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• 제17권1호
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• pp.28-39
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• 2009

In this treatise, a survey was conducted on American female consumers to confirm the possibility of segmenting the American cosmetic industry by classifying lifestyles and analysing differences in consumer behavior, and also to provide global marketing strategy for entry into the American cosmetics industry by Korean companies. The results of the analysis provided three categories of American female consumer lifestyles. The first is the "practical conservative" type(58 people) who are fairly indifferent to or uninterested in external changes. The second is the "pro-active sensitive" type(48 people) who are interested in external changes and want to live a leading life. The last is the "neutral economical" type(54 people) who resemble characteristics that are in between the previous two types. The study has showed there was a difference in consumer motivation, considerations during selection, factors associated with shop choice according to consumer classification. It provides evidence that lifestyles can be a criteria in segmenting the American cosmetics market.

• 한국의류학회지
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• 제20권6호
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• pp.1125-1137
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• 1996

The author reviewed seventy papers on social psychology of clothing and fashion marketing fields, which were published in the Journal of the Korean Society of Clothing and Textiles between 1983 and 1996. The market variables and consumer behavior variables were focused on. This review showed that the market variables had been divided into three groups of variables: 1) product variables (product image and product classification): 2) brand variables (brand image and brand positioning): and 3) store variables (store image, store type, and distribution system) Consumer behavior variables have been studied on the basis of EBM Consumer Behavior Model: 1) purchasing motivation as need recognition: 2) information using as search information: 3) evaluation criteria and choice criteria as alternative evaluatioin : 4) clothing purchase, brand choice and store choice as purchase: 5) degree of wear, satisfaction and dissatisfaction as outcome: and 6) clothing discard. Variables that influence on consumer behavior, including situation variables, clothing attitude variables, personal . social variables were added to develop a variable model of clothing consumer behavior using the EBM Consumer Behavior Model.

• 지역사회간호학회지
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• 제16권2호
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• pp.167-176
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• 2005

Purpose: The purpose of this study was to identify factors to predict of condom use for the prevention of sexually transmitted diseases (STDs) among sex workers in a Korean community. The theoretical ground of this study was the Interaction Model of Client Health Behavior. Method: A descriptive, cross sectional and retrospective research design was employed in this study. A total of 100 sex workers who take a clinical check-up on STDs regularly at W Public Health Center were recruited by convenient sampling, and with consent to participate in this study. All of the measures were piloted, and the reliability of each scale ranged from 0.7 to 0.9. Data were analyzed using discriminating function analysis with SPSS-PC. Results: Five independent measures (partner preference for using condoms, subjects desire to prevent STD, age, type of relationship and sexual self-determination) contributed significantly to the best discriminating function. The discriminating function analysis resulted in correct classification of 83.1% of the respondents into their corresponding groups. Conclusion: Condoms are a main means of STDs prevention. Risk-reduction interventions that enhance communication skills and intrinsic motivation will be effective in increasing condom use to prevent STDs among sex workers.