• Journal of the Korean Society for Library and Information Science
• /
• v.49 no.3
• /
• pp.311-332
• /
• 2015

This study aims at developing the measurement tool of reading motivation using self-determination theory (SDT). SDT is not simply divided into the intrinsic and extrinsic motivation. SDT resides along a continuum, with amotivation, external regulation, introjected regulation, identified regulation, integrated regulation, intrinsic motivation. SDT addresses the process of internalization of various extrinsic motives. This study analyzed motivation factor of the measurement tool such as MRQ (motivations for reading questionnaire), MRP (motivation to read profile) ERAS (elementary reading attitude survey, RSCS (reading self-concept scale). The study re-classified analysis results based on SDT. Ultimately, this study was proposed measurement tool of reading motivation using SDT has 6 area, 30 items.

• The Journal of Information Systems
• /
• v.26 no.2
• /
• pp.63-83
• /
• 2017

Purpose: In Korea, market size of social commerce has been increased steadily and highly, but profits of social commerce companies have been decreased because of excessive marketing cost. To overcome this stagnant market environment, new marketing strategy that could attract customers and make customers continue to use social commerce is required instead of cost consuming marketing strategy. The purpose of this study is to investigate the relationship among characteristics of social commerce - that is, economic value and information quality - usefulness, enjoyment, satisfaction and repurchase intention by applying motivation theory to the area of social commerce. Design/Methodology/Approach: Previous researches have been studied by applying Expectation-Confirmation Model (ECM), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Stimulus-Organism-Response (S-O-R) Model, although there are many studies related with customer acceptance model in the field of e-commerce. However, there is not so many studies in applying motivation theory. So this study adopts new approach to examine why customers use social commerce based on motivation theory. Thus, this study adopts economic value and information quality as antecedents, and then customers will perceive extrinsic and intrinsic motivation; usefulness is extrinsic and enjoyment is intrinsic, and adopts satisfaction and repurchase intention as a dependent variable. The data of questionnaire were collected from customers who have experience to buy something in social commerce. 228 questionnaires as data unit of individual level were collected using random sampling. Findings: This study proved empirically that the relationship between antecedents and motivation factors has a positive influence, and motivation factors also have a positive influence on repurchase intention through satisfaction. This study provides the managers an insight that social commerce companies should pay more attention to improve customer satisfaction in order to increase higher performance in repurchase intention of social commerce.

• Convergence Security Journal
• /
• v.19 no.2
• /
• pp.47-58
• /
• 2019

This study applied the Theory of Reasoned Action by Fishbein & Ajzen(1975) as the grounded theory and adopt sanctions of the General Deterrent Theory and protection motivation of the Protection Motivation Theory as the antecedents to discuss the theoretical factors and the cases of application in the field of information security. Then, it adopted subjective norm, a variable of the Theory of Reasoned Action, as a parameter to analyze the causality of sanctions, perceived vulnerability, response cost, and self-efficacy with the intention to follow the information security policies. As a result, all of the antecedents except for sanctions had causality with the intention and subjective norm proved its mediating effect as a parameter between the antecedents and the intention.

• Child Health Nursing Research
• /
• v.13 no.3
• /
• pp.257-264
• /
• 2007

Purpose: The purpose of this study was to develop an effective obesity management program for elementary school children, based on the motivation theory. Method: This study was a methodological study. A child obesity management program, based on the motivation theory was developed, a web site was made and children with obesity participated in the internet program. After the children finished the program, they evaluated the clinical validity of the program. The clinical validity was tested from Jun 12 to 16, 2006. The participants were 6 students. The evaluation tool was Keller's IMMS(Instructional Material Motivation Survey). Data were evaluated using $means{\pm}SD$ for four major components A,R,C,S (Attention, Relevance, Confidence, Satisfaction), based on ARCS in the motivation theory. Results: The program developed in this study was named 'ARCS children obesity escape', and the URL is 'http://www.119kid.co.kr'. Regarding the four components of ARCS, the overall reaction of participants showed that they were very highly motivated by this program. Conclusion: Utilizing the ARCS motivation strategies for solving obesity problems for children is an effective method to motivate the management of obesity, and can increase achievement motivation, attention, relevance, confidence, and satisfaction with the management of obesity. Thus, the program developed in this study is expected to reduce obesity in children, and become an important guide for obesity management and health improvement for children.

• Korean Journal of Culture and Social Issue
• /
• v.14 no.1_spc
• /
• pp.111-134
• /
• 2008

In this article, a fairly extensive literature review was conducted to depict the current status of academic motivation and its developmental trend among Korean adolescents. The focal factors were perceived competence and autonomy which have been considered as major determinants of academic motivation. Theoretical frameworks adopted were self-efficacy theory, expectancy-value theory, and self-determination theory. Empirical studies conducted in Korean educational settings during the past decade were the target of the literature review. Results of the literature analysis revealed that, in general, there was a decreasing tendency in perceived competence from elementary to middle school which followed by a slight increase after entering high school. Similar trend revealed in the development of autonomous motivation, in that middle and high school students' intrinsic motivation levels were lower than that of the elementary groups. The amotivational tendency was increased as the grade level proceeded toward high school, which requires attention from educators. Discussion was followed in an attempt to provide plausible interpretations for this undesirable current status of Korean adolescents' academic motivation and to suggest implications for possible remedial actions both in pedagogical perspectives and students' well-being.

• Journal of Korean Academy of Nursing Administration
• /
• v.12 no.1
• /
• pp.5-13
• /
• 2006

Purpose: The aim of this study was to analyze effects of internal marketing activities on nurse's motivation based on the Herzberg's two factor theory. Methods: The subjects of this study were 521 nurses who were working in the 4 general hospitals located in Seoul and Incheon area. The data were collected by self-reporting questionnaires. The data were analyzed using descriptive statistics and path analysis. Results: The mean score of nurse's perception of internal marketing was 3 point, and it was similar to previous studies results. In the motivation factors, the most satisfied factor was a responsibility. Advancement was the most unsatisfied factor. In the hygiene factors, the most satisfied factor was a technical supervision. Policy and administration were the most unsatisfied factors. Internal marketing activities affecting on nurse's motivation were different by each motivation-hygiene factors. In an aspect of motivation factors, the statistically significant internal marketing factors were paid-leave, employee welfare and communication, however, in hygiene factors, education, employee welfare and reward. Conclusion: These results will be used to develop a macro or micro internal marketing strategies to enhance nurse's motivation based on motivation factors and hygiene factors.

• Journal of Families and Better Life
• /
• v.24 no.1 s.79
• /
• pp.11-30
• /
• 2006

The purpose of this study was to verify a Structural Equation Model that constructed the causations among the leisure constraints, leisure. motivation, and leisure participation. This model posits that constraints determine motivation to participation. Concretely, structural and interpersonal leisure constraints(contextual factors) will affect interpersonal leisure constraints in the light of ecological perspective. Also, leisure constraints will affect leisure motivation based on self-determination theory that may influence leisure participation indirectly. A survey questionnaire was administered to 301 elderly in an institution for the elderly. A measurement model and a structural equation model estimates by Maximum Likelihood method(ML method) utilizing LISREL 8.0 ver. The analysis showed that a goodness of fit is good of structural equation model presented in the study. And, all hypothesis adopted about causations among the leisure constraints, leisure motivation, leisure participation.

• Asia-Pacific Journal of Business
• /
• v.13 no.1
• /
• pp.301-315
• /
• 2022

Purpose - The main objective of this study was to investigate tourists behavior by applying protection motivation theory and health belief model during COVID-19 pandemic. Specifically, the study examined how risk perception of COVID-19 affects tourists' protection motivation and travel avoidance intention. Design/methodology/approach - The empirical data was collected by self-administered questionnaires to obtain perception and behavior regarding COVID-19 pandemic situation. A total of 486 questionnaires were used for data analysis and SEM analysis was applied in order to examine seven hypotheses. Findings-The results showed that COVID-19 risk perception is a significant antecedent of threat appraisal, coping appraisal, and cue to action (H1, H2, H6). Moreover, protection motivation is affected by threat appraisal and coping appraisal (H3, H4) and influences on travel avoidance intention (H5). However, cue to action does not affect protection motivation (H7). Research implications or Originality - This study provides insightful implications for tourism industry practitioners who will prepare the post-corona field and the results enrich knowledge of the tourist behavior during pandemic situation.

• Journal of Fisheries and Marine Sciences Education
• /
• v.26 no.6
• /
• pp.1425-1434
• /
• 2014

The purpose of this study was tried to identify the effect of nursing students' learning motivation in microbiology through microbiology laboratory practice based on the Keller's ARCS model. In order to achieve this research, this study was designed a quasi-experimental pre-post tests control group. Experimental group received a microbiology theory and practice based on ARCS model and control group received microbiology theory only. To identify the microbiology learning motivation effect to nursing student, we measured learning motivation by Keller's ARCS model that consisted of attention, relevance, confidence, and satisfaction. The major results of the experimental group showed significantly higher level of total learning motivation and all four subcategories compared to control group. Based upon the above results, microbiology laboratory practice might be beneficial for the nursing students to motivate microbiology learning.

• Knowledge Management Research
• /
• v.17 no.4
• /
• pp.129-145
• /
• 2016

Nowadays, owing to the diffusion of smartphones and the growth of social networking services (SNS), the number of people who share their life with other SNS users by posting photos is increasing. The number of Instagram users has been particularly increasing since Instagram started its service in 2010. Compared to other SNS such as Facebook and Twitter, Instagram runs its service by focusing solely on photos, which is a major differentiation factor compared with other existing SNS. Previous studies, however, do not examine SNS that focus on photo sharing adequately. Therefore, we establish a hypothesis relating to the motivations behind a user's photo sharing attitude and posting intention through Instagram. Moreover, this will be achieved by employing TRA(Theory of Reasoned Action) and focusing on intrinsic and extrinsic motivations. The analysis results show that intrinsic motivation influences a user's sharing attitude and subjective norms. Apart from this, Instagram's expressivity influences a user's photo sharing attitude and posting intention.