Browse > Article
http://dx.doi.org/10.5859/KAIS.2017.26.2.63

Influence of Economic Value and Information Quality on Repurchase Intention in Social Commerce based on Motivation Theory  

Kang, Ju-Hee (동국대학교 대학원 테크노경영협동과정)
Moon, Tae-Soo (동국대학교 상경대학 경영학부)
Publication Information
The Journal of Information Systems / v.26, no.2, 2017 , pp. 63-83 More about this Journal
Abstract
Purpose: In Korea, market size of social commerce has been increased steadily and highly, but profits of social commerce companies have been decreased because of excessive marketing cost. To overcome this stagnant market environment, new marketing strategy that could attract customers and make customers continue to use social commerce is required instead of cost consuming marketing strategy. The purpose of this study is to investigate the relationship among characteristics of social commerce - that is, economic value and information quality - usefulness, enjoyment, satisfaction and repurchase intention by applying motivation theory to the area of social commerce. Design/Methodology/Approach: Previous researches have been studied by applying Expectation-Confirmation Model (ECM), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Stimulus-Organism-Response (S-O-R) Model, although there are many studies related with customer acceptance model in the field of e-commerce. However, there is not so many studies in applying motivation theory. So this study adopts new approach to examine why customers use social commerce based on motivation theory. Thus, this study adopts economic value and information quality as antecedents, and then customers will perceive extrinsic and intrinsic motivation; usefulness is extrinsic and enjoyment is intrinsic, and adopts satisfaction and repurchase intention as a dependent variable. The data of questionnaire were collected from customers who have experience to buy something in social commerce. 228 questionnaires as data unit of individual level were collected using random sampling. Findings: This study proved empirically that the relationship between antecedents and motivation factors has a positive influence, and motivation factors also have a positive influence on repurchase intention through satisfaction. This study provides the managers an insight that social commerce companies should pay more attention to improve customer satisfaction in order to increase higher performance in repurchase intention of social commerce.
Keywords
Social Commerce; Economic Value; Information Quality; Perceived Enjoyment; Perceived Usefulness; Satisfaction; Repurchase Intention;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
연도 인용수 순위
1 강현모, 김지헌. "소셜커머스 이용의도에 영향을 미치는 요인에 대한 연구- 성별의 조절효과를 중심으로," 한국경영과학회지, 제38권, 제2호, 2013, pp. 117-139.   DOI
2 김상현, 박현선, "소셜집단특성이 소셜커머스 재구매의도에 미치는 영향과 실용적 가치의 조절효과," 정보시스템연구, 제22권, 제2호, 2013, pp. 01-24.
3 김상현, 박현선, "소셜커머스의 쇼핑가치와 재구매의도에 영향을 미치는 개인 및 소셜커머스 특성과 지각된 보안의 조절효과에 대한 연구," 한국IT서비스학회지, 제12권, 제2호, 2013, pp. 31-53.   DOI
4 고준, 박상철, 손세창. "소셜커머스 이용자의 만족과 불만족에 영향을 미치는 요인: Hertzberg 2요인 이론과 기대불일치 이론의 통합," 인터넷전자상거래연구, 제13권, 제4호, 2013, pp. 1-25.
5 노미진, 이경탁, "소셜커머스의 지각된 위험, 쇼핑 동기, 구매의도와의 관계 분석," 정보시스템연구, 제 20권, 제 4호, 2011, pp. 205-232.
6 노미진, 이경탁, "소셜커머스 수용에 있어서 지각된 위험의 영향력- 집단주의 조절효과 분석," 경영학연구, 제41권, 제1호, 2012, pp. 57-87.
7 박현희, 전중옥. "소셜커머스 웹 특성이 만족과 재이용의도에 미치는 영향- 할인가격 공정성 지각의 조절효과," 인터넷전자상거래연구, 제13권, 제3호, 2013, pp. 111-136.
8 백미영, 한상린, "모바일 소셜 커머스의 사용동기와 재이용의도 분석," 대한경영학회지, 제28권, 제1호, 2015, pp. 103-120.
9 안운석, "소셜커머스 이용동기가 고객충성도에 미치는 영향: 사이트 신뢰가 공급업체 신 뢰를 중심으로," 서비스경영학회지, 제14권, 제 5호, 2013, pp. 201-228.
10 왕우, 권순동, "공동구매형 소셜커머스의 재구매의도에 영향을 미치는 요인에 관한 연구," 한국데이터베이스학회, 제19권, 제4호, 2012, pp. 137-152.
11 이경탁, 구동모, 노미진. "소비자의 지각된 가치가 소셜커머스 이용의도에 미치는 영향," 한국마케팅저널, 제13권, 제3호, 2011, pp. 135-161.
12 이성준. "소셜커머스 이용 의향에 영향을 미치는 요인에 관한 연구," 한국방송학보, 제26권, 제3호, 2012, pp. 495-529.
13 이지나. "중국 소셜커머스의 소비가치가 만족과 이용의도에 미치는 영향에 관한 연구- 희소성 메시지의 조절효과," 대한경영학회지, 제28권, 제6호, 2015, pp. 1645-1662.
14 임철, 임병학, "기술수용이론과 사회적 관계이론을 이용한 소셜커머스 사용에 미치는 영향요인에 대한 연구: 혁신수용단계의 조절효과를 중심으로," 인터넷전자상거래연구, 제14권, 제4호, 2014, pp. 81-100.
15 전현모, 박정훈, "외식 소셜커머스에 대한 지각된 가치가 지각된 유용성과 행동의도에 미치는 영향- 집단주의의 조절효과," 외식경영학회지, 제18권, 제3호, 2015, pp. 83-104.
16 최수정. "공동구매형 소셜커머스에서 희소성메시지가 고객의 지각된 가치, 만족, 재구매의도에 미치는 영향," Journal of Information Technology Application and Management, 제23권, 제1호, 2016, pp. 97-117.   DOI
17 한은경, 송석재, 임한나, "소셜커머스의 이용 동기와 만족, 재구매 의도에 관한 연구," 한국광고홍보학보, 제 13권, 제 3호, 2011, pp. 298-325.
18 Bhattacherjee, A., "Understanding Information Systems Continuance: An Expectation- Confirmation Model," MIS Quarterly, Vol. 25, No. 3, 2001, pp. 351-370.   DOI
19 Ahn, T., Ryu S. W. and Han, I. G., "The Impact of The Online and Offline Features on The User Acceptance of Internet Shopping Malls," Electronic Commerce Research and Applications, Vol.3, No. 4, 2004, pp. 405-420.   DOI
20 Anderson, E. W. and Sullivan, M. W., "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, Vol. 12, No. 2, 1993, pp. 125-143.   DOI
21 Bilgihan, A., "Gen Y Customer Loyalty in Online Shopping: An Integrated Model of Trust, User Experience and Branding," Computers in Human Behavior, Vol. 61, 2016, pp. 103-113.   DOI
22 Chen, L., Meservy, T. O. and Gillenson, M., "Understanding Information Systems Continuance for Information-Oriented Mobile Applications," Communications of the Association for Information Systems, Vol. 30, No. 9, 2012, pp. 127-146.
23 Chen, Y., Yan, X., Fan, W. and Gordon, M.,. "The Joint Moderating Role of Trust Propensity and Gender on Consumers' Online Shopping Behavior," Computers in Human Behavior, Vol. 43, 2015, pp. 272-283.   DOI
24 Childers, T. L., Carr, C. L., Peck, J. and Carsond, S., "Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior," Journal of Retailing, Vol. 77, No. 4, 2001, pp. 511-535.   DOI
25 Chong, A. Y. L., "Understanding Mobile Commerce Continuance Intentions: An Empirical Analysis of Chinese Consumers," Journal of Computer Information Systems, Vol. 53, No. 4, 2013, pp. 22-30.   DOI
26 Davis, F. D., Bagozzi, R. P. and Warshaw, P. R., "Entrinsic and Intrinsic Motivation to Use Computers in the Workplace," Journal of Applied Social Psychology, Vol. 22. No. 14, 1992, pp. 1111-1132.   DOI
27 Hew, J. J., Lee, V. H., Ooi, K. B. and Lin, B., "Mobile social commerce: The booster for brand loyalty?," Computers in Human Behavior, Vol. 59, 2016, pp. 142-154.   DOI
28 Dickinger, A. and M. Kleijnen, "Coupons Going Wireless: Determinants of Consumer Intentions to Redeem Mobile Coupons," Journal of Interactive Marketing, Vol .22, No. 3, 2008, pp. 23-39.   DOI
29 Erdogus, I. E. and Tatar, S. B., "Drivers of Social Commerce Through Brand Engagement," Social and Behavioral Sciences, Vol. 207, 2015, pp. 189-195.
30 Hajli, M. N., "Social Commerce for Innovation," International Journal of Innovation Management, Vol. 18, No. 4, 2014, pp. 1-24.
31 Parboteeach, D. V., Valacivh, J. S. and Wells, J. D., "The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively," Information Systems Research, Vol. 20, No. 1, 2009, pp. 60-78.   DOI
32 Kim, H. H. and Park, H. S., "Effects of Various Characteristics of Social Commerce (S-commerce) on Consumers' Trust and Trust Performance," International Journal of Information Management, Vol. 33, No. 2, 2013, pp. 318-332.   DOI
33 Kim, J. U., Kim, W. J. and Park, S. C., "Consumer Perceptions on Web Advertisements and Motivation Factors to Purchase in the Online Shopping," Computers in Human Behavior, Vol. 26, No. 5, 2010, pp. 1208-1222.   DOI
34 Lee, H. M. and Chen, T., "Perceived Quality as a Key Antecedent in Continuance Intention on Mobile Commerce," International Journal of Electronic Commerce Studies, Vol. 5, No. 2, 2014, pp. 123-142.   DOI
35 Liu, H., Chu, H., Huang, Q. and Chen, X., "Enhancing the Flow Experience of Consumers in China through Interpersonal Interaction in Social Commerce," Computers in Human Behavior, Vol. 58, 2016, pp. 306-314.   DOI
36 Lu, B., Fan, W. and Zhou, M., "Social Presence, Trust, and Social Commerce Purchase Intention: An Empirical Research," Computers in Human Behavior, Vol. 56, 2016, pp. 225-237.   DOI
37 San-Martin, S., Prodanova, J. and Jimeez, N., "The Impact of Age in the Generation of Satisfaction and WOM in Mobile Shopping," Journal of Retailing and Consumer Services, Vol. 23, 2015, pp. 1-8.   DOI
38 Shin, D. H., "An empirical Investigation of a Modified Technology Acceptance Model of IPTV," Behaviour & Information Technology, 2009, Vol. 28, No. 4, pp. 361-372.   DOI
39 Shin, D. H.,. "User Experience in Social Commerce: in Friends We Trust," Behaviour & Information Technology, Vol. 32, No. 1, 2013, pp. 52-67.   DOI
40 Thong, J. Y. L., Hong, S. J. and Tama, K. Y., "The Effects of Post-adoption Beliefs on the Expectation-Confirmation Model for Information Technology Continuance," International Journal Human-Computer Studies, Vol. 64, No. 9, 2006, pp. 799-810.   DOI
41 Zhang, K. Z. K. and Benyoucef, M., Zhao, S. J., "Building Brand Loyalty in Social Commerce: The Case of Brand Microblogs," Electronic Commerce Research and Applications, Vol. 15, 2016, pp. 14-25.   DOI
42 Wu, I. L., "The Antecedents of Customer Satisfaction and Its Link to Complaint Intentions in Online Shopping: An Integration of Justice, Technology, and Trust," International Journal of Information Management, Vol. 33, No. 1, 2013, pp. 166-176.   DOI
43 Xiang, L., Zheng, X., Lee, M. K. O. and Zhao, D., "Exploring Consumers' Impulse Buying Behavior on Social Commerce Platform: The Role of Parasocial Interaction," International Journal of Information Management, Vol.36, No.3, 2016, pp. 333-347.   DOI
44 Yang, K., Li, X. and Kim, Y. H., "Social Shopping Website Quality Attributes Increasing Consumer Participation, Positive eWOM, and Co-Shopping: The Reciprocating Role of Participation," Journal of Retailing and Consumer Services, Vol. 24, 2015, pp. 1-9.   DOI
45 Zielke, S., "Exploring How Perceived Store Price-Level and Customer Characteristics Influence Price-Related Emotions," Advances in Consumer Research, Vol. 36, 2009, pp.325-331.
46 Zielke, S., "Shopping in Discount Stores: The Role of Price-related Attributions, Emotions and Value Perception," Journal of Retailing and Consumer Services, Vol. 21, No. 3, 2014, pp. 327-338.   DOI