• Title/Summary/Keyword: moderator effect

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The effect of beauty salon service quality on behavioral intention through perceived value : Gender, Regularity control effect

  • HWANG, Jin-Young;LIM, Sel-A;HONG, Pil-Tae
    • The Korean Journal of Franchise Management
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    • v.11 no.4
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    • pp.17-29
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    • 2020
  • Purpose: As the untact culture has spread due to the recent COVID-19, the service industry as well as the beauty salon is shrinking. In order to overcome such a crisis in beauty salons, the lower dimension of beauty salon service quality is divided into servicescape, technical service, and employee service, and actions are taken with the 'perceived value of the customer' as a parameter. In this study, S-O-R(Stimulus-Organism-Response) theory was applied for customer-centered analysis, and gender and regularity were selected as moderator variables to add practical implications. Research design, data, and methodology: All constructs were measured using items developed and used in the previous study. A total of 261 questionnaires were collected online using NaverForm. The data were analyzed using factor analysis, correlation analysis, and measurement model analysis with SPSS 22.0 and AMOS 22.0. After testing the research model and hypothesis for the entire group, a multi-group analysis was conducted by dividing into male and female groups, regular customers, and non-regular customers. Results: First, this study showed that the service environment of beauty salon customers had a negative (-) effect on perceived utilitarian value, and the technical service and perceived hedonic value had a positive (+) effect on the customer's behavioral intention. Technical service and employee service had a positive (+) effect on perceived hedonic value, but perceived hedonic value did not affect customer's behavioral intention. Second, there is no statistically significant difference in each path between male and female groups. Third, there was a statistically significant difference between regular customers and non-regular customers, only the path that the servicescape influences the perceived hedonic value. Conclusion: According to the results of this study, technical service and utilitarian value should be considered in order to induce behavioral intention of customers, and technical service quality should be considered first. Also, operating a beauty salon requires a differentiated approach to the salon servicescape according to the ratio of non-regular and regular customers. The beauty salon servicescape generally showed negative practical value for non-regular customers, but positive for the Hedinic value for servicescape such as comfortable service and clean interior for regular customers.

Analysis of the Moderating Effect of Social Support on the Relationship between Depression and Internet Addiction in Middle-aged Women (중년여성의 우울과 인터넷 중독 관계에서 사회적지지의 조절효과 분석)

  • Kang, Sun-Kyung;Cha, You-Jeong
    • Journal of the Korea Convergence Society
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    • v.13 no.4
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    • pp.499-511
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    • 2022
  • The purpose of this study is to verify the moderating effect of the social support (emotional support, informational support, material support, and appraisal support) on the effect of depression of middle-aged women on internet addiction. The 509 samples were selected through an online survey, and the collected data were conducted using the SPSS WIN26.0 program for frequency analysis, descriptive statistics, correlation analysis, and hierarchical regression analysis. As a result of the analysis, depression had a static effect on Internet addiction. Informational support and material support, among the four sub-factors of social support served as a moderator variable in the relationship between depression and Internet addiction. Based on the results, the followings were proposed; It emphasizes differentiated welfare services and interdisciplinary convergence research that are suitable for middle-aged women's characteristics, and suggests the necessity of internet addiction prevention education such as proper usage habits for internet use.

Predictors for Peer Relationships among Children and Adolescents in the Ecological System Perspective: A Multilevel Meta-Analysis (생태체계적 관점에서의 유아, 아동, 청소년의 또래관계 예측 요인: 다층메타분석)

  • Yun Hee Choi;BitNa Kim;Yeong Hee Kim
    • Human Ecology Research
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    • v.61 no.2
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    • pp.263-280
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    • 2023
  • This study examined four ecological systems, namely individual, family, school, and media environments. A series of moderator analyses were conducted to examine variations in effect size estimates across the study characteristics. The current study estimated that the effect size results were gleaned from 360 primary studies, including 90 journal articles and 270 thesis/dissertations, published between 2011 and 2022. The current meta-analysis results supported the ecological framework. That is, the impact of each ecological system on the development of positive and negative peer relationships varies depending on age groups and protective-risk factors. Specifically, for positive peer relationships, the largest effect size of the protective factor was found at the individual level for young and school- aged children, but at the school level for adolescents. Regarding the risk factors for positive peer relationships, the media was the ecological system with the strongest effect size for both young children and adolescents, while the individual-level demonstrating the strongest effect for school-aged children. Results from this meta-analysis allow us to identify some vital intervention areas in terms of healthy peer-relationship development, which should be of considerable interest to the educators and policymakers who are responsible for assessing and intervening with at-risk young children, school-aged children, and adolescents. From a practical standpoint, the current meta-analysis results are expected to contribute to developing effective prevention initiatives by targeting specific protective and risk factors for peer relationship development on the ecological system level.

The effect of grandparenting on the grandparent's depression: Focusing on comparison between three generation family and non-three generation family (손자녀 양육이 조부모의 우울감에 미치는 영향 : 3세대 가족과 비3세대 가족의 비교를 중심으로)

  • Won, Seojin
    • Korean Journal of Social Welfare Studies
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    • v.42 no.3
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    • pp.33-56
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    • 2011
  • The purpose of this study is to investigate the effect of grandparenting on the grandparent's level of depression. In addition, it is to test the mediating effect of social support and the moderating effect of household type on the relationships between variables. The 555 grandparent sample in this study was from the Korean Longitudinal Study of Aging(KLoSA). The findings indicated that grandparenting(grandparenting time per day and total weeks of grandparenting per year) was significantly related to the grandparent's level of depression. In addition, the grandparent's age was also associated with grandparenting, grandparent's depression, and social support. Grandparent's health condition and marital status was associated with social support. Grandparent's gender had a significant relationship with grandparent's depression and grandparenting time per day. Social support had a direct effect to the grandparent's depression; however, it was not a statistically significant mediator between grandparenting and grandparent's depression. In addition, household type was not a significant moderator of measuring the relationships among grandparenting, grandparent's depression, and social support. Implications for social work practice were discussed based on the result of the study.

he Influence of Posttraumatic Stress on Suicidal Ideation in Firefighters : Cognitive Emotion Regulation as a Moderator (소방공무원의 외상 후 스트레스가 자살생각에 미치는 영향 - 인지적 정서조절의 조절효과-)

  • Kim, Sung-Jung;Yook, Sung-Pil
    • Fire Science and Engineering
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    • v.32 no.2
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    • pp.92-101
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    • 2018
  • This study investigated the impact of post-traumatic stress of the fire-fighting officers who are exposed to traumatic events repeatedly on suicide and attempted to verify the moderating effect of cognitive emotion regulation in the relationship between post-traumatic stress and suicidal ideation. For this investigation, this study measured Post-traumatic stress Diagnostic Scale, Korean Beck scale for Suicidal Ideation, Cognitive Emotion Regulation Questionnaire. The research results are as follows. First, Post-traumatic stress, suicidal ideation, adaptive cognitive emotion regulation, and maladaptive cognitive emotion regulation were correlated. second, A hierarchical regression analysis was conducted in order to examine the moderating effect of cognitive emotion regulation in the relationship between post-traumatic stress and suicidal ideation, and as a result, it was found that a sub-factor of cognitive emotion regulation, adaptive cognitive emotion regulation had a moderating effect in a group of persons with low post-traumatic stress, while maladaptive cognitive emotion regulation had a moderating effect in a group of persons with high post-traumatic stress. These results, this study discussed the necessity of follow-up studies, in addition to its academic and clinical implications.

Meta-analysis on the Effect of Information Literacy Instruction (정보활용교육의 효과에 대한 메타분석)

  • Kim, Seunghee;Hong, Sehee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.27 no.1
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    • pp.59-85
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    • 2016
  • The purpose of this study was to synthesize the effects of the information literacy instruction using meta-analysis. Results using random-effect models were as follows. First, the overall average effect size (ES) of information literacy instruction (Hedges'g) was 0.72, which could be interpreted based on Cohen's guidelines as moderate to large. Second, the two types of information literacy instruction, demonstrating more than medium ESs, did not show significant differences in their ESs. Third, the ESs of information literacy instruction differed depending on the measuring variables. Fourth, grade, study design and the form of the measurement tool were moderator variables that explain the differences in ESs. In sum, the effects of information literacy instruction, having more than medium effect size, seem quite stable across instruction types and study designs.

The Relationships among Transformational Leadership, Trust in Organization, Leader's Emotional Intelligence, Members' creativity in ICT Sector (ICT기업에서 변혁적 리더십, 조직신뢰, 리더의 감성지능 및 창의성의 관계)

  • Kim, Shin-Ho;Jeong, Jee-Yeon;Jung, Jae-Jin;Park, Jae-Choon
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.400-412
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    • 2015
  • This paper investigates the relationships among transformational leadership, organizational trust, and creativity in ICT(information & communication technology) company. Also the study investigates the moderator effect of leader's emotional intelligence and the mediator effect of organizational trust in the relationships between transformational leadership and creativity. The multiple regression analysis was employed to test the hypotheses. Using survey data collected from 241 R&D department and support personnel in ICT company. The main finding of this study was as follows: First, a transformational leadership had a positive effect on employee creativity. Second, organizational trust had a positive impact on employee creativity. Third, transformational leadership had a positive effect on organizational trust. Fourth, organizational trust turned out not to mediate the relationship between transformational leadership and employee creativity. Fifth, the positive relationships between transformational leadership and employee creativity were stronger when leader's emotional intelligence was high rather than low. In particular, this review concludes with implications for future research, limitations of this study, and practical application.

A Study on Initial Characterization of Big Data Technology Acceptance - Moderating Role of Technology User & Technology Utilizer (빅데이터 기술수용의 초기 특성 연구 - 기술이용자 및 기술활용자 측면의 조절효과를 중심으로)

  • Kim, Jung-Sun;Song, Tae-Min
    • The Journal of the Korea Contents Association
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    • v.14 no.9
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    • pp.538-555
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    • 2014
  • Systematic studies have been rarely conducted on the acceptance of big data technology despite the technology drawing much attention from academia, industry and general public. With big data technology still being in the infant stage in Korea, a study model was constructed in this paper by integrating the innovation diffusion theory and the task technology fit theory with this technology acceptance model (TAM) as the central framework to make big data technology more readily acceptable in the country, and the aim of making big data technology readily acceptable was expanded as the moderator variable of the TAM. The results of this study showed that "subjective norm" and "task technology fit" showed the most significant effect as the exogenous variables of the TAM. In addition, the "innovative characteristic of the organization" was the significant exogenous variable affecting the intention to accept big data technology to those "technology utilizers" that try to come up with new services or products that are technology-based; however, "subjective norm" was the rather significant factor affecting those simple "technology users". Finally, a significant difference was seen in the verification of mediation effect.

The Moderating Effect of the Sports Activity Satisfaction in the relationship between Adolescents' Communication Skills and Positive Self-concept within Peer Group (청소년 또래집단 내 커뮤니케이션 능력과 긍정적 자아개념과의 관계에서 스포츠활동 만족도의 조절효과)

  • Kim, Ki-Sup;Chang, Ik Young
    • Journal of Digital Convergence
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    • v.15 no.3
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    • pp.365-373
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    • 2017
  • This research aims to verify the moderating effect of sports activity satisfaction in the relationship between adolescents' communication skills and positive self-concept within peer group. To achieve this purpose, this study extracted 250 samples from five boys high schools in Gyeonggi-do, and used survey of 232 students for actual analysis excluding the surveys with unfaithful answer or double entry. Questionnaire was used as a tool for collecting data and conducted frequency analysis, correlation analysis and moderator regression analysis to analyze the collected data. This study drew the following results. It was identified that sub-factors of sports activity satisfaction as social, physical, environmental and educational satisfaction have the moderating effect in the relationship between adolescents' communication skills and social self-concept with peer group. In other words, communication skills within adolescents' peer group play an important role in improving positive self-concept, but when sports activity satisfaction put as a moderating variable, adolescents' positive self-concept would be more improved.

Impact on the Airport Performance by Diversity of Airport Operation (공항운영의 다양성이 공항성과에 미치는 영향 : 창의성의 매개효과와 공기업 경영평가 수행도의 조절효과를 중심으로)

  • Lee, Yung-Kil;Park, Sung-Sik
    • Journal of Advanced Navigation Technology
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    • v.22 no.4
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    • pp.247-263
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    • 2018
  • In this article, it is that have highlighted the importance of the creative communication, convergence and identity of airport operations. This research verifies to influence in the airport performance by the diversity, mediator effect of creativity, and moderator effect of the public enterprise management evaluation performed degree in the operation of the airport. This study design how participants were selected as study the employees from two airports on the enterprise of the Incheon International Airport, Gimpo International Airport in Korea using the simple random sampling method. The findings indicate that the positively internal diversity, mediated creativity, and moderated public enterprise management evaluation performed degree affects performance of airports. This research provides a few implications and insights in the operation of airport.