• Journal of Fashion Business
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• v.25 no.1
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• pp.16-38
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• 2021

The purpose of this study was to develop a fashion design with a greater sense of modernism based on the characteristics and design elements of Myanmar traditional clothing focusing on the Yandanapon Mandalay period of the last dynasty of Myanmar using the SCAMPER technique, which is one of the creative methodologies. Contemporary menswear fashion designs were developed based on the individual elements of the questionnaire on the SCAMPER technique using fashion design elements. The design development process was as follows. First, this study set the developmental theme of contemporary menswear fashion design in Myanmar's traditional clothing style during the Yadanapon Mandalay period. Second, to develop designs using the SCAMPER technique, the elements of Myanmar's traditional clothing were first divided into item composition and design elements, followed by application of the SCAMPER questionnaire. Also, various designs were developed by combining and applying different elements. Third, optionally selective elements evolved from the design development process using the SCAMPER technique questionnaire. Fourth, the design evaluation was used to select the designs matching the study purpose out of 55 design sketches via FGI (Focus Group Interview) consisting of four fashion designers. Fifth, a total of six designs were selected by additional design modification. Based on the aforementioned processes, a total of six works of men's clothing design were presented. This study provides basic data for the cultural and aesthetic understanding of traditional Myanmar clothing. It also serves as a source of new ideas to express modern fashion design in different ways.

• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.1
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• pp.47-59
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• 2021

This study aims to provide inspiration and methods for menswear design by analyzing elements for men's fashion using flower images. The results are as follows: Men's fashion types with flower images were categorized as classic tailored, casual tailored, casual wear, sports-outdoor. The order of frquency was casual tailored, casual, classic tailored, and sports outdoor. For the classic tailored type, the flower images are related with an X-line silhouette, and the arrangement methods, such as a scattered patterns, one-point patterns, and surface techniques, such as printing and embroidery were used, and similar color or monochromatic schemes appeared sequentially. For the casual tailored type, the flower images are related to an H-line silhouette, arrangement methods such as a scattered pattern, panel pattern, and surface techniques, such as print, embroidery, and jacquard were used, similar color and accent color schemes appeared sequentially. For the casual type, the flower images are related to H-line and Y-line silhouettes, and arrangement methods, such as a scattered pattern, all-round continuous pattern, and panel pattern, and surface techniques, such as print, jacquard, embroidery, and patchwork were used, similar color and contrast color schemes appeared sequentially. For the sports outdoor type, the flower image were related to A-line and H-line silhouettes, arrangement methods, such as a scattered pattern and all-round continuous pattern, and surface techniques, such as print and jacquard were used, monochromatic scheme and contrast color schemes appeared sequentially. Therefore, the flower images in men's fashion were applied to various design elements, and displayed an interesting result, different from conventional design approach.

• Journal of Fashion Business
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• v.26 no.2
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• pp.48-66
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• 2022

This study aimed to investigate and analyze the overall color utilization characteristics as design elements of advanced men's premium outer brands. From the analysis of a total of 889 color samples, PB showed the highest distribution in color, Bk, R, and P. The use of ltg and p of high and low chroma was high, centering on dkg of low value and low chroma, and g of medium chroma. The men's premium outer brand displays a luxurious color image centered on color planning due to color contrast between dark and grayish shades. The characteristics of colors and color distribution by brand were considered. The brands that utilized the most diverse colors and shades were Herno, which pursues sportswear of the Elegance image, and Stone Island, which pursues casual images of workwear style. These results show that systematic planning using colors and shades are utilized by all premium outer brand concept. The results of this study are meaningful because they can be used as basic data for effective product planning, men's outer design development, and color planning of outer clothing brands are they represent premium outer brands for men, and identifies color characteristics as differentiated design elements.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.327-340
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• 2015

Male skirt is found in traditional costumes all over the world. Due to the development of tailoring skills in the early Middle ages, men started wearing breeches and pantaloons gradually distinguishing the different characteristics of menswear and womenswear. Since then, skirt became the strong representation of the female gender, symbolizing the feminism. However, under the influences of technological development and diversification in 2000s, gender identity has been diversely expressed in modern fashion allowing male gender to embrace different sexual identities. The purpose of the study is to analyze the nature of male skirts, which have been popularized in modern men's fashion through both the expressional elements and compositional elements. This study associates design elements of male skirt, gradually appearing in the contemporary men's fashion with the sexual symbolism and reinterpreted it's significance in the flow of the modern fashion. Reinterpretation of the gender image in costumes are considered to contribute to the cultural context and extension in diversity. These research results forms a basic foundation to expand in studies of men's fashion design and gender image of costumes through cultural contexts and it's changes. It is considered that this can lay groundwork to make various attempts at passing over the archetype of the gender image besides the continuous appearance of male skirt in the field of fashion design.

• Journal of the Korean Society of Costume
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• v.65 no.3
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• pp.151-166
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• 2015

This research aims to study the needs of the trail runners as trail running has become a popular outdoor activity, and give suggestions for high functional outdoor menswear design that can satisfy the needs of the highly demanding taste of runners. The design development is as follows: 1) The design had to be made of lightweight material and be easily packable in all situations, and 2) we also considered the ergonomic and compact fit for activity, 3) the functional location of high functional fabric, 4) the reflective use and layering system giving a wide range of outdoor workout time and 5) the trend in 2016 S/S active sports and outdoor wear. Based on the above elements, the men's outdoor wear design has been developed for trail running in spring and summer. The design development includes a total of 7 items. The design focused on lightweight, availability of packaging, "comfortability" and freshness in activity, functional suitability of location of highly functional materials and the layering system to protect body temperature under the changing environment. In particular, the layering system was implemented to provide ventilation, and it was done in body parts that released the most body heat. Therefore, mesh materials were actively used on the side panel, sleeves and center of the back piece for necessary sweat emission without any problems and ventilation for trail running.

• Journal of Fashion Business
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• v.21 no.1
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• pp.134-147
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• 2017

The purpose of this study is to analyze fashion brands' contents and characteristics of the participation platform of users, to assess the types and strategies of mass customization(MC). Most fashion brands sell one professional content: Shoes brands were the most common, followed by bags, unisex wear, and menswear. In consumer's design selection elements, changes in color and materials were the most common. For the personalization service elements, monogram service was the most common. The results of MC types analysis were as follows, Customized Standardization was the most common, followed by Tailored Customization, Pure Customization, and Segmented Standardization. For the types according to changes in products and expression methods, Cosmetic was the most common. And the classification according to modulation, Modularizers were the most common. For Creativity, brands in the making stage were the most common. For Flexibility, although brands different methods, high flexibility by modularizing design elements of products and accomplishing various design through participation. The Ease of use for various expression was generally high, parallel to Flexibility. For Durability, because consumers could receive end products only when they participated in the assembly stage in the on-line purchase, their continuous participation was not possible, so they participated only once. The typical types and strategy of MC were analyzed. The Customized Standardization type was the most common in shoes, bag, and womenswear brands. It was the Cosmetic type which could change colors and materials, the Modularizers, and had high Flexibility and Ease of use and low Durability.

• Journal of Fashion Business
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• v.26 no.4
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• pp.32-51
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• 2022

This study analyzed the characteristics and expression techniques of men's fashion bags and their aesthetic and formative values in modern men's fashion from the perspective of neo-deconstructivism. The study subjects were men's fashion bags appearing in four collections in Paris, Milan, London, and New York in the 2019 S/S-2021 S/S season. As a research method, the characteristics and expression techniques of the new disintegration of men's fashion bags were analyzed and categorized through prior research and literature research. The results of the study are as follows: First, the neoclassical characteristics of men's fashion bags caused 'Re-creation' to appear as the dissolution of the design principle and structure of the bag, and it was derived as 'decomposition of form' and 'decomposition of dress method'. Second, the 'Inclusive Diversity' of modern men's fashion bags of neo-deconstructivism appears in the form of gender demarcation and dissonance coordination. Third, 'Playfulness' in men's fashion bags involves the pursuit of fun through unconventional changes in the shape, size, and design of the bag, and it sometimes provides a fresh, new play experience through unpredictable design elements. Fourth, the 'Pursuit of new values' in male's fashion bags was a characteristic wherein the boundary between DIY attire and daily clothes and high fashion by the individual selection of consumers was blurred. This work is meaningful in that it conducted a basic study of men's fashion bags by examining the modern men's fashion bag from the perspective of the philosophical trend of neo-deconstructivism and categorizing its characteristics.

• Journal of the Korean Society of Costume
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• v.65 no.1
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• pp.150-163
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• 2015

Due to desire for more variation from male consumers within the men's fashion market in Korea, there has been an ongoing development of departmentalization of fashion styles. The Generation-X man, in particular, is the most active member of our current day society, and will be the principal agent in the senior market from here on forth. Thus, this study categorized their preferred fashion styles, and will seek to analyze the behaviors related to the pursuit of clothing of the Generation-X man. The qualitative investigations of the Q-method as well as the quantitative investigation of the SPSS 12.0 were used in conjunction as the method of study. Additionally, images and types resulting from the preceding first-year study entitled "The Type and Characteristics of the Modern Men's Fashion Images" were utilized as part of the surveys. As a result of the Q-method, which was used to derive the preferred fashion styles of the Generation-X man, they were classified into three categories: the classic suit preferring 'conservative class type', the polished, comfortable style preferring 'modern sophisticated type', and the adventure and variety seeking 'uninhibited individualistic style'. After analyzing the factors which influence clothing preference behaviors of these men, a total of seven causes were drawn from the results, including: conservative indifference to fashion, others conscious pursuit of fashion, the aim to show off brand name products, high involvement in the aspect of design, pursuit of TPO, pursuit of self-image, and conformity to fashion. The elements that revealed differences in the behaviors in pursuing clothing within the preferred fashion style types of the Generation-X man included the conservative indifference to fashion, and others conscious pursuit of fashion, which therefore shows that rather than enjoying the fashion lifestyle, these men possess a more conservative disposition instead.