• 한국게임학회 논문지
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• 제20권4호
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• pp.89-100
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• 2020

본 연구는 온라인 게임의 치팅 프로그램에 나타난 플레이어의 욕망을 르네 지라르의 모방 욕망 이론을 통해 규명하는 데 목적을 둔다. 치팅 프로그램은 게임에 참여하는 플레이어들이 갖춰야 할 유희적 태도를 부정하며 게임의 매직 서클을 교란한다. 분석 결과, 치팅 플레이어들의 욕망은 게임의 규칙이 상정한 가상의 '모델 플레이어'를 통해 매개된다. 둘은 내적 매개의 관계를 이루기에, 치팅 플레이어가 이상적 플레이를 모방하는 과정은 끊임없는 대립과 갈등을 야기한다. 기술의 도움을 통해 향상된 플레이어로서의 자신을 꿈꾸지만 게임이 지닌 실패의 미학을 무너뜨린다는 점에서 치팅 플레이어들의 욕망은 트랜스휴먼을 향한 그릇된 욕망으로 정의된다.

• 대한가정학회지
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• 제42권2호
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• pp.83-98
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• 2004

The purpose of this study was to investigate the effects of body image, body dissatisfaction, and drive for slimness, as mediated by self-esteem and depression, on eating disorder behavior according to gender The subjects of this study were 243 male and 323 female university students from Chungbuk National university in Cheonju. On the basis of previous literature, the theoretical model was specified and estimated for the adequacy of statistical fit for male and female students separately. The proposed theoretical model was supported by the data and fitted adequately. As expected, body image, body dissatisfaction, and desire for thinness had a direct effect on self-esteem for female students. However, whereas body image and body dissatisfaction directly influenced on male students' self-esteem, while desire for gaining weight had no direct effect. Eating disorder behavior in female students was predicted by body dissatisfaction, body image, and self-esteem. For male students, desire for gaining weight and self-esteem strongly predicted eating disorder behavior. The results indicate that the influence of body image, body dissatisfaction, and desire for thinness on eating disorder behavior can be mediated not by depression but by self-esteem.

• 한국콘텐츠학회논문지
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• 제17권12호
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• pp.339-356
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• 2017

지금까지 창의적 광고 콘텐츠의 광고효과를 검증하는 연구는 있었지만 소비자의 인지과정에서 왜 창의적 광고 콘텐츠가 효과적인지 그 이유를 설명한 연구는 많지 않았다. 본 연구는 광고 콘텐츠의 창의성이 인지 종결 지연욕구와 광고태도에 미치는 영향을 알아보았다. 더 나아가서 본 연구는 창의적 광고 콘텐츠의 광고 효과 유발 원인을 비유창성으로 설정하고 관련 변인들 간의 관계를 검증했다. 연구 결과 창의적 광고의 비유창성이 인지종결 지연욕구를 매개하는 것으로 나타났다. 이는 광고의 비유창성이 창의적 광고의 광고효과를 높이는 중요 인지변인임을 의미한다. 창의적 광고의 광고효과를 소비자의 인지변인들과 연결해 검증했다는 점에서 본 연구는 학술적 의미를 지닌다.

• 디지털융복합연구
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• 제14권12호
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• pp.495-501
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• 2016

영화는 항상 실재(reality)와 허구(imagination)를 바탕으로 시대의 문화를 반영해 왔으며 영화에서의 시각 효과는 주로 현실을 더욱더 현실감 있게 표현하거나 가상을 현실로 인식시켜주는 역할을 해 왔다. 본 연구는 환상적 사실주의가 갖는 이미지를 이창동 감동의 오아시스를 통해 내표된 의미와 그 작용에 대해 알아보았다. 환상적 사실주의는 이미지로서 영화내의 시간과 공간에 영향을 미치며 인간의 보고자 하는 욕망과 보이고자 하는 욕망을 거울이라는 이중적 의미의 도구를 사용하여, 현실과 상상의 공간을 분리하였다. 또 비둘기라는 매개를 통해 현실 세계에 재현되었다. 영화 내러티브 구조에서 가시화된 공간과 비가시회된 공간을 분리시키고, 현실과 비현실적 공간의 분리, 의식과 무의식의 공간의 분리, 현실과 현실공간을 권력 구조로 분리하여 사용되었다. 기술의 발전과 함께 황상의 이미지는 우리에게 더 실재처럼 다가오고, 이는 우리가 생각하지 못한 무의식의 공간을 표현해 낼 것이다.

• 한국정보시스템학회지:정보시스템연구
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• 제32권4호
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• pp.163-188
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• 2023

Purpose The study examines the impact of the level of anthropomorphism (both in appearance and behavior) of virtual humans on user liking. It investigates whether this relationship is mediated by social comparison experiences, with the moderated mediation effect of users' desire for self-improvement. Design/methodology/approach A between-groups experimental design was employed to examine the impact of different levels of appearance(low/mid/high) and behavior(low/high) anthropomorphism on user liking of virtual humans. The experiment was conducted in an online environment, and participants were randomly exposed to one of six stimuli, which were Instagram-like posts. Findings The results indicate that as virtual humans become more anthropomorphic, they have a positive impact on user liking. However, once the level of anthropomorphism in appearance reaches a certain point (mid vs high), there is no significant difference in user liking. Users who perceive virtual humans as highly anthropomorphic tend to engage in more social comparison experiences, which positively affects their liking for these virtual humans. Conversely, individuals with a high desire for self-improvement found that the positive effect of appearance anthropomorphism on liking through social comparison experiences was reduced. The study extends the application of social comparison theory by examining its impact on influencer marketing with virtual beings. It provides valuable insights for the formulation of influencer marketing strategies using virtual humans.

• 한국의류산업학회지
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• 제15권5호
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• pp.704-712
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• 2013

Contemporary young men are consumption-oriented, pursue ideal male images displayed in commercials, and are highly interested in fashion, beauty, and appearance. This metrosexual tendency(which values appearance) is largely influenced by mass media. This study examines how men's media information utilization influences appearance awareness and metrosexual tendency as well as how these two variables influence cosmetics consumption and fashion product consumption behavior. The results are as follows. First, metrosexual tendency consists of four dimensions: fashion involvement, pursuit of individuality beyond sexuality, cognition of fashion taste, and preference of a high quality product. The sum of variance is 65.594%. Second, media information utilization influenced metrosexual tendency and metrosexual tendency influence cosmetic consumption, brand-sensitive consumption and commercial-sensitive consumption; however, it did not affect price-sensitive consumption. Third, media information utilization affected appearance awareness; however, appearance awareness did not affect metrosexual tendency. In conclusion, appearance management behavior for men in their 20s is clearly affected by media. This phenomenon is caused by the metrosexual desire to express identity through fashion. Men in their 20's do not take care of their looks because of the social perception of appearance (as related to showing off their competence or pursuit of social success); rather, they have a desire to express their individuality and personally enjoy grooming and maintaining their appearance. Therefore, we can expect increased beauty and fashion expenditures.

• 가정과삶의질연구
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• 제32권6호
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• pp.109-123
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• 2014

The purpose of this study was to identify the effects of emotional connection with parents, social support, and isolation on unmarried mothers' child-rearing efficacy. The subjects of this study were 194 unmarried mothers. Data were analyzed by frequency, percentage, Cronbach's ${\alpha}$, and Pearson's correlation using the SPSS 12.0 program. The test of the theoretical model was performed with an analysis of the correlational matrix in the AMOS 7.0 package for path analysis. The results of this study were as follows: First, the number of adult unmarried mothers was higher than that of teen mothers. Most unmarried mothers had a in low monthly income-, were unemployed, and received economic assistance from the government or social welfare institutions as a major source of their income. Their decision to have a child were for the following reason: the desire to have a child, fear of having an abortion, belief that abortion is a crime, and uncertainty about which decision to make, etc. Second, the women's emotional connection with their parents had a direct effect on social support. Social support had a direct effect on isolation:,- however, it did not have a direct effect on parenting efficacy. Third, the women's emotional connection with their parents had a direct effect on isolation. Isolation had a direct effect on parenting efficacy. Fourth, social support mediated by the women's emotional connection with their parents had an indirect effect on isolation and child-rearing efficacy. Isolation mediated the women's emotional connection with their parents and had an indirect effect on child-rearing efficacy.

• 가정과삶의질연구
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• 제35권2호
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• pp.77-92
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• 2017

This study is to examine the influence of family-friendly policies on married female workers'desire for an additional child and the mediating effects of family-friendly policies and birth intention on the relationship between work- and family-life. A questionnaire survey was conducted with married female women who were under the age of 40 years and with young children, using convenience sampling. Initially, a total of 400 survey questionnaires were distributed and 326 of them were gathered and analyzed as final data. The study conducted descriptive statistics, structural equation modeling, Sobel's test, latent means analysis, and multi-group analysis to test the hypotheses. The findings are as follows. First, family-friendly policies positively impacted married women's willingness to have additional children. Second, family-friendly policies had significant positive implications on married female workers' work-life. It shows that family-friendly policies influenced married women's job satisfaction and organizational commitment, enhancing work-life satisfaction. Third, family-friendly policies were positively related with married women's family-life. It revealed that the policies had an impact on their marital satisfaction and parenting stress, improving family-life satisfaction. Fourth, married women's work-life factors, such as job satisfaction and organizational commitment, were not significantly associated with their intention of childbirth. Fifth, marital satisfaction and parenting stress were positive and significant factors affecting women's willingness to have additional children. Sixth, married women's family-life mediated the association between family policies and their childbirth intention, but their work-life did not do. Last, work- and family-life mediated the significant effect of family-friendly policies on the willingness in both groups: family-friendly policies${\rightarrow}$work-life, family-friendly policies${\rightarrow}$childbirth willingness, and family-friendly policies${\rightarrow}$family-life.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.939-945
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• 2020

This study aims to develop propositions about the factors that influence the purchase intention of private label products. These factors are: in-store promotion, visual merchandising, store image, and customer value. This study elaborates on some of the results of previous studies that have examined the factors that influence purchase intention of private label products that have been published on Google Scholar and indexed by Scopus between 1991- 2020, to develop a proposition. This paper fills a lack of Studies which discuss purchase intention from a consumer behavior perspective. From the perspective of consumer behavior, purchase intention is influenced by three factors, namely: intrinsic factors including: consumer value, extrinsic factors including: in-store promotions, visual merchandising and store image, and consumer factors. This paper defines purchase intention as the effort and strong urge to buy a particular product in the future, the possibility of considering buying the product, the decision to rebuy the product and the desire to recommend the product. The main findings of this research are several propositions, namely: in-store promotion, visual merchandising and store image directly affect customer value and purchase intention. The following propositions are: In-store promotion, visual merchandising and store image influence purchase intention mediated by customer value.

• International Journal of Advanced Culture Technology
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• 제10권3호
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• pp.111-119
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• 2022

Boredom is considered anxiety and is an experience accompanied by a lack of meaning because the need for meaning is not met. It is the pain that people feel without using their mind, and the suffering that people fall into the absence of desire. On the other hand, religious activities give people meaning in life, which reduces the tendency to feel bored. This study investigates whether there is a difference in boredom depending on whether individuals participate in religious activities, and to verify whether the meaning in life mediates the relationships between religious activities and boredom. We predicted that if individuals engaged in religious activities, the meaning in life would increase, and they would be less bored than those who did not. A total of 82 college students participated in this study. Results showed that there were significant differences in the meaning in life and boredom between the two groups according to whether they participated in religious activities or not. The group actively participating in religious activities had significantly higher meaning in life and lower boredom than the non-religious group. Second, the meaning in life significantly mediated the relationship between religious activities and boredom. We conclude that active participation in religious activities can increase the meaning in life and ultimately reduce boredom. Based on the results of this study, the implications and suggestions for follow-up studies are discussed.