• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.395-406
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• 2014

This research observes how an adolescent's usage of social network services is related with media use time, and also tries to verify how a parent's participation in acting to limit usage time serves as a mediating effect. For this analysis, data from The Korean Information Society Development Institute [Korea Media Panel Research] was used, being a survey conducted on 1,572 students from primary to secondary and high schools nationwide. The subjects' gender in the final analysis was 818 male students and 754 female students. In addition, primary school students consisted of 672 individuals, 416 were from secondary and 484 from high schools. To verify the appropriateness of the model proposed in this research, analyzed through the structural equation, using social network services(SNS) was not shown to have an effect on media usage time. However, there was an indirect effect from the use of alternative activities. In addition, the parent's limitation of usage showed no effect on media use time. This research attempts to identify the reasons why parents' limiting the usage time, along with alternative activities, do not have any significant effect in reducing media usage time in this era of smart media evolution. Further, this research hopes to suggest meaningful and political implications for the nation and society to understand and resolve media addiction.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.179-190
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• 2015

This study discusses on the influential factors of satisfaction in communication by focusing on the political communication phenomenon that is revealed in our society. The acts of political communication and its communication satisfaction are examined by exploring individuals' political inclination and their media usage which are the main influential factors of political communication. An interview survey was conducted on a thousand adults over the age of nineteen who are residing in sixteen cities and provinces nationwide. As a result, a high rate of online media usage was observed among people with progressive political inclination. It showed that the political communication acts of 'writing/communicating' which indicates ons actively posting their personal opinions, has a positive influence on communication satisfaction. On the other hand, the usage of offline media was dominant over people with conservative and neutral political inclination. A passive act of 'reading/watching,' which is to observe other people's opinions, was shown by most of the interviewees. Therefore, it was able to discuss that in order for a harmonious flow of political communication among our society, the understanding of citizens' political characteristic must be preceded and the differentiated political communication using media must be raised accordingly.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.11
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• pp.4812-4818
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• 2011

This study aimed to reveal the relationship between the rural tourism social media use motivation and satisfaction, trust, continued usage intention. In order to carry out the empirical study 310 survey questionnaires were collected in rural tourism social media users, PASW18 and Lisrel 8.54 Statistics package were utilized for analysis of SEM. The study results were as follows: First, social media use motivation had a positive influence upon satisfaction, Secondly, satisfaction had a positive influence on trust, continued usage intention. Thirdly, trust had a positive influence upon continued usage intention. The study findings can provide the rural tourism with social media as well as practitional foundational upon which to establish effective marketing strategy.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.306-314
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• 2019

Based on the secondary data of the 2018 news media audience conducted by the Korean Press Foundation, this study examines how the credibility of news on web portals and from news media outlets affects the types of web portal usage. The web portal usage was categorized into the two types: paying attention to news edited by the web portals and paying attention to news media outlets. These were named "portal site centered" and "news media outlet centered," respectively. This study found that the credibility of news from the web portals showed positive relationships with both portal site centered and news media outlet centered. The credibility of news from news media outlets had statistically significant relationships with the two types of web portal usage, but it differed depending on the audiences' preferences toward news media outlets. In other words, the credibility of news from news media outlets that are usually preferred or frequently used showed a positive relationship with the portal site centered, but has a negative relationship with the news media outlet centered. On the other hand, the credibility of news from news media outlets that are not preferred or not frequently used had a negative relationship with the portal site centered, but had a positive relationship with the news media outlet centered.

• Journal of Internet Computing and Services
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• v.21 no.6
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• pp.105-112
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• 2020

The present study aims to explore news sharers' characteristic. Specifically, it aims to look at news sharers' demographic characteristics, old media news usage and new media news usage. Besides, it also explores factors affecting news sharing behavior. The study used the second data of Korea Press Foundation. Findings from surveys suggest that first, news sharers are younger and have higher education than not news sharers. Second, news sharers use less news through old media while more news through new media. Third, political orientation, portal, SNS and online video platform new usage, messenger news reliability have positive effects on news sharing, while age and portal news reliability have negative effects on it. Based on these findings, implication, limitations, and topics for future research are discussed.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.379-387
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• 2015

Social media have become ubiquitous owing to the well established smart mobile environment and have expanded offline relationship into online relationship. This study investigates the decisive factors for using the popular social media in Korea, KakaoStory, by analyzing its usage patterns and motives. Beside simple reasons, such as the increased awareness and serviceability due to the popular use of KakaoTalk, our research also showed that KakaoStory was used to improve the relationship within a closed group of people they already recognize offline. In addition, fashion consciousness related to collective inclination of Koreans also affected the popular usage of KakaoStory in Korea.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.12
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• pp.1154-1164
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• 2010

As an useful application in broadcasting services, the targeting service has been mainly studied to improve the service satisfaction and user usage in various media service environments based on user profile, preferences, and usage history. Targeting service is expanding its domain from broadcasting contents to interstitial contents and from fixed TV devices to mobile devices. Service data also include advertisement data, coupon, and information about media contents as well as simple broadcasting data. In this paper, the targeting data service is designed and implemented on articles, advertisement and broadcasting information on the basis of the user information. To adapt this to web-based media contents, information on user profile, preferences, and usage history is newly defined on the basis of the user metadata developed in TV-Anytime Forum and the user information defined in OpenSocial. The targeting data service is implemented to generate user preferences information and usage history pattern based on the similarity among user preference, contents information, and usage history. Based on performance evaluation, we prove that the proposed targeting data service is effectively applicable to web-based media contents as well as broadcasting service.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.46 no.2
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• pp.10-18
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• 2009

In this paper, we propose a novel method for authenticating a user's personal-usage using a secure portable storage, so that the user carrying the secure portable storage is able to consume his/her own broadcast programs freely, regardless of the location of the devices. The proposed authentication process is performed by a portable personal-usage authentication device, an access-control module for the portable personal-usage authentication device, and a player integrating the access control module. The portable personal-usage authentication device plays a role of secure storage in which domain authentication information is securely stored, while the access-control module is in charge of accessing the authentication information and, consequently, acquiring a decryption key. The player decrypts the broadcast programs in real time and processes the decrypted media streams. In this Paper, we describe the structure and procedure of the proposed model, and verify its feasibility by implementation.

• Journal of Fisheries and Marine Sciences Education
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• v.27 no.5
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• pp.1273-1289
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• 2015

The purpose of this study was to use the parent of the infant status and their media perception (3-7 five years) the infants' media use by examining the situation looking at the parents' use of media that cause impact on infants' media use parents will be validated accordingly to seek the solutions for the media and the involvement of infants perception. U City and 14 practitioners in preschool infants aged 5-7 target parents from 1307 people based in September 2014, a survey was conducted two months until October. This study was a mixed Methods for quantitative analysis of all the results and qualitative analysis of the results. Results for media use quantitative analysis of the results and impact parents have on infants' media use their media usage status of the parents and the media use of infants by their perceived status has been subjected to frequency analysis and hierarchical multiple regression analysis, parents perception results. Analysis of the solution for the immersion of the media and the infants unit of analysis was used for componential analysis. Through this study, parents would like to establish a plan to take advantage of essential educational content in the media and sought ways for the correct use of infants in the media and practice at home.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.209-215
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• 2023

The untact environment brought about by the global pandemic has emerged as a new driving force for the matured social media market. In the post-coronavirus era, there arises a pivotal need for foundational data to reconfigure the operations and utilization strategies of social media. Using data from the 2022 Korean Media Panel Survey, this study compared sociodemographic and personality factors between social media non-users and users, and examined how these factors influenced social media usage time. The findings indicate differences between social media non-users and users in terms of gender, age, education level, income level, employment status, marital status, openness to experience, conscientiousness, extraversion, and neuroticism. Usage time of social media is influenced by gender, age, income level, employment status, conscientiousness, and agreeableness. These results are anticipated to enhance the understanding of users and their usage behaviors for stakeholders in the social media market as they confront a potential second leap forward.