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http://dx.doi.org/10.5392/JKCA.2015.15.01.379

KakaoStory Usage Motives and Usage Patterns -Focusing on the Decisive Factor for Using Kakaostory  

Lee, Ji-Young (연세대학교 정보대학원)
Shin, Jae-Gwon (연세대학교 정보대학원)
Lee, Sang-Woo (연세대학교 정보대학원)
Publication Information
The Journal of the Korea Contents Association / v.15, no.1, 2015 , pp. 379-387 More about this Journal
Abstract
Social media have become ubiquitous owing to the well established smart mobile environment and have expanded offline relationship into online relationship. This study investigates the decisive factors for using the popular social media in Korea, KakaoStory, by analyzing its usage patterns and motives. Beside simple reasons, such as the increased awareness and serviceability due to the popular use of KakaoTalk, our research also showed that KakaoStory was used to improve the relationship within a closed group of people they already recognize offline. In addition, fashion consciousness related to collective inclination of Koreans also affected the popular usage of KakaoStory in Korea.
Keywords
Social Media; KakaoStory; Usage Motives;
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