• 한국의상디자인학회지
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• 제9권2호
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• pp.179-192
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• 2007

This study is to search for a new area and a new kind of occupation for fashion in the field of multi-media such as a movie, drama, mass-culture and advertisement, as a basic investigation to improve a potential of a development of fashion in the future, to keep in step with the trend of the changes under the environment of cultural renovation. In this reports, the field and vision of new contents in fashion will be proposed. The definition and environment of multi-media were examined, and various kinds and work areas of new fashion specialists were defined. 12 professionals in each fields relative to multi-media were selected and the status of affairs, problems and requirements of fashion specialists were investigated through the in-depth interviews with them. Finally new fields and visions were suggested on it's future course. The kind of fashion-specialist on the field related to multi-media were like this: 1. Fashion-stylist, Art-director and Image-maker for star on the field of Video industry. 2. Fashion-illustrator for making animation-game character, Avatar fashion product designer and Internet shopping buyer for Online-business industry. 3. Fashion PR director, Fashion-photo stylist for Advertisement industry. 1 classified new field on the field related to multi-media as the above, and I researched the role of specialist in each field and the status of affairs and vision.

• 디지털산업정보학회논문지
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• 제11권2호
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• pp.153-166
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• 2015

This paper proposes a trans-media branding for the trans-media-based cultural content marketing strategy. Trans-media brand analytical framework is proposed with previous studies. And mobile messenger Character 'Line Friends' is analyzed for the text. Trans-media branding is accessible through a multi-platform in the technological environment. Consumer culture, as well as participate include business models to generate revenue also as brand equity. While the character elements that make up the story from the perspective of cultural content storytelling act as an independent cultural goods. Character is segmented elements. Therefore, trans- media branding of the characters are more meaningful. 'Line Friends' trans-media branding can be summarized as follows: First, it takes advantage of the characteristics of the existing Information-Technology-based mobile. Second, it puts consistently found the content of the attributes of Mobile Messenger 'communication' and 'friendship'. And third, while the content of each platform is constantly linked with other platforms, the brand is positioned inside the window effect.

• 전자통신동향분석
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• 제33권2호
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• pp.48-55
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• 2018

Immersive media, which maximizes the viewer's sense of presence and immersion, has been developed in the form of 3D stereoscopic media and UHD media. Going one step further, VR media, which can provide immersive experiences within an artificially created environment, have recently been considered a type of next-generation media. Within this trend, numerous IT and broadcasting companies around the world are actively investing their time and resources to boost the emerging VR industry. In this paper, we introduce the representative VR media acquisition and broadcasting service technologies that are leading the current VR industry.

• 한국언론정보학보
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• 제46권
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• pp.627-670
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• 2009

국내 통신 및 미디어 산업의 카르텔 심결 사례들을 통해 산업별 카르텔 발생 현황과 카르텔 유형별 심결사례의 현황을 파악하고 개선방안을 살펴보았다. 또한 규제산업의 관행이면서 카르텔 형성과 관련된 '행정지도'를 중심으로 카르텔의 특성을 파악하고 개선방안을 살펴보았다. 마지막으로 카르텔 규제의 주요 요소이면서 카르텔 폐해와 관련된 '카르텔 유형', '경쟁제한성', 그리고 '카르텔 제재'를 중심으로 카르텔의 특성을 파악하고 개선방안을 살펴보았다. 심결사례의 분석 결과와 개선방안을 제시하면 다음과 같다. 첫째, 다채널 유료 방송산업, 통신산업, 영화산업, 신문산업 등의 순으로 담합의 발생빈도가 높았다. 또한 가격담합은 통신 및 미디어 산업의 거의 모든 세부 분야에서 나타난 반면 설비제한 담합과 영업수행 관리 담합은 어느 분야에도 나타나지 않았다. 담합의 발생을 줄이기 위한 개선방안으로는 방송통신위원회와 공정거래위원회의 공조체제 강화와 공정거래자율준수프로그램의 급속한 확산을 들 수 있다. 둘째, 미디어 산업보다는 통신 산업에서 행정지도가 담합의 기회를 더 많이 제공하는 것으로 나타났다. 행정지도가 담합을 촉진시키는 것을 방지하기 위한 미시적 개선방안으로는 방송통신위원회 및 문화체육관광부와 사업자들에게 행정지도와 관련된 준수사항을 각인시키는 것이 필요하고 거시적 개선방안으로는 경쟁제한적 규제의 수정이 필요하다. 셋째, 통신 및 미디어 산업은 다른 산업과 유사하게 경성카르텔의 비중이 높은 것으로 나타났다. 통신 및 미디어 산업은 새로운 유형의 담합이 출현할 가능성이 높으므로 카르텔 규제의 실효성을 높이기 위해 포괄주의의 도입이 필요하다. 넷째, 경성 및 연성 카르텔과 같은 담합의 성격에 따라서 경쟁제한성 분석의 심도가 달라지기보다는 과징금 규모가 큰 경우일수록 경쟁제한성 분석의 심도가 높은 것으로 나타났으나 전반적으로 경쟁제한성 분석의 심도는 낮은 편이다. 경쟁제한성 판단을 개선하기 위해서 미디어산업의 경우 관련시장의 획정에 있어서 양면시장 특성에 대한 고려가 필요하다. 다섯째, 시정명령만 있는 경우가 과징금을 부과한 경우보다 많은 것으로 나타나 카르텔 제재는 미흡한 것으로 나타났다. 시정조치의 실효성을 높이기 위해 과징금 부과 요건의 확대와 손해배상제도의 활성화를 고려해볼 수 있다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2016년도 춘계 종합학술대회 논문집
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• pp.393-394
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• 2016

불과 2,3년 전만해도 유투브, 아프리카TV는 단순히 기존 미디어의 재활용에 머물렀다. 하지만 스마트폰, 이동통신의 발달로 인하여 방송관람시간, 방송 플랫폼의 다양화가 이루어졌으며 새로운 콘텐츠인 '1인 미디어 콘텐츠'가 등장했다. 본 연구는 최근 트렌드로 떠오르고 있는 1인 미디어에 대한 현황 분석을 통해 기존 미디어에 미치는 영향을 연구하였다.

• 한국인터넷방송통신학회논문지
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• 제20권5호
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• pp.15-23
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• 2020

자율주행차는 4차 산업혁명 시대를 대표하는 주요 서비스로 주목 받고 있다. 5G 통신망, 인공지능과, 사물인터넷 및 센서 기술을 바탕으로 자율주행차는 진화 중이고 최종적으로 운전자의 조작이 필요 없는 완전 자동화 단계까지 발전할 것으로 에상된다. 자율주행차 환경에서 운전자는 새롭게 제공되는 유휴 시간을 개인적인 공간에서 사용할 수 있게 된다. 이러한 시간과 공간을 차지하기 위해 이미 여러 영역에서 경쟁이 시작되었고 미디어 산업도 큰 변화를 예상하고 있다. 이 논문은 전문가 심층 인터뷰를 통해서 자율주행차가 미디어 산업에 미칠 영향과 사회적 제도적 쟁점을 살펴보았다. 콘텐츠 제공자로서 미디어 산업에게 자율주행차는 새로운 기회이며 자율주행차의 인포테인먼트 영역의 주도권을 두고 통신사업자와 IT 기업과도 치열한 경쟁이 예상된다. 개인정보 보호 및 자율주행차 도입을 위한 기존의 차량 운행관련 제도 개선도 중요한 과제로 지적되었다.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2005년도 춘계학술대회
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• pp.75-87
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• 2005

Under the internet age, the competition among recruiting intermediaries including online and offline players has been intensified for several years. Therefore, their business processes or business models have also been transformed to be able to earn the competitive advantages. For these reasons, the traditional players like offline-based recruiting companies have willingly or unwillingly experienced the competitive disadvantages on the recruit battle ground. The online recruiting intermediaries, who newly participated in this industry and based on the internet environment, however, seized on the competitive advantages with the richness and the reach traits of online media. Under this context, the offline traditional intermediaries, who have been threatened by new online entries, must make a replacement of traditional trading mechanisms with alternative trading mechanisms like IT-enabled intermediaries. In this study by exploratory approach, we investigate the phases of transformation of the traditional recruiting intermediaries, changes in business strategies of offline-based firms, and impacts of online media in e-recruiting industry.

• 한국의류산업학회지
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• 제8권2호
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• pp.177-182
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• 2006

The purpose of this study is to examine the effect of media on plastic surgery experiment. Firstly this study try to find the relationship between exposure to media and other intervening factors(e.g., body image, self-esteem, fashion attitude). The data collected for this study was gathered through questionnaire survey with 443 female students in Seoul. The results are as follows: Using ANOVA, we found that those prefer the magazine over TV or Internet had positive body image, higher self-esteem, and positive fashion attitude(e.g., personality/self-expression, fashion leadership, sexual attraction). Using regression analysis, we found that the we found that the factors influence plastic surgery behavior are the exposure to magazine and the factors influence plastic surgery planning are the clothing attitude (especially fashion leading power, sexual attraction).

• 디지털융복합연구
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• 제3권2호
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• pp.131-142
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• 2005

Under the internet age, the competition among recruiting intermediaries including online and offline players has been intensified for several years. Therefore, their business processes or business models have also been transformed to be able to earn the competitive advantages. For these reasons, the traditional players like offline-based recruiting companies have willingly or unwillingly experienced the competitive disadvantages on the recruit battle ground. The online recruiting intermediaries, who newly participated in this industry and based on the internet environment, however, seized on the competitive advantages with the richness and the reach traits of online media. Under this context, the offline traditional intermediaries, who have been threatened by new online entries, must make a replacement of traditional trading mechanisms with alternative trading mechanisms like IT-enabled intermediaries. In this study by exploratory approach, we investigate the phases of transformation of the traditional recruiting intermediaries, changes in business strategies of offline-based firms, and impacts of online media in e-recruiting industry.

• 한국의류산업학회지
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• 제23권3호
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• pp.307-322
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• 2021

This study examined the influence of social media on the beauty industry and analyzed beauty-related content on social media in China, Thailand, and Indonesia. The existing literature was reviewed and four social media platforms that display the active sharing of beauty-related content in the three stated countries were selected. Five information sources were then chosen from each social media platform and 115 top posts from these sources analyzed. Beauty-related material was shared on discrete social media platforms in the three countries. Differences were found in the presentation types, themes, and message strategies of the content depending on the type of product and services provided by each social media platform. The content on Xiao Hongshu in China consisted of images showcasing product specifications along with a focus on honest and detailed empirical product review messages from its general users. From Taobao Zibo, Wang Hong conveyed powerful and influential information that communicated instantly with viewers and delivered entertaining and sensory messages. In Thailand earnest reviews of beauty products were offered, along with firsthand testimonials through traditional content uploaded on YouTube. In Indonesia, beauty influencers posted creative and sensational photographs of makeup products on image-centered Instagram. This study expands the current scholarship on social media platforms and extends the scope of the extant research on beauty-related content in Asian countries. The practical implications of this study include useful indications on how beauty brands can use social media to promote their products.