• 한국안광학회지
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• 제12권3호
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• pp.65-70
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• 2007

본 연구는 전국 2년제 7개 대학 안경광학과의 교육목표 서술 내용과 개설된 교육과정의 교과목을 교양, 전공 필수, 전공 전공 선택 등으로 분류하여 조사 분석하였다. 교육목표는 7개 대학 모두 2년제 대학 교육 목적에 맞는 전문 직업인 양성이었으며, 목표 서술 내용은 대학 교육을 통해 달성 가능한 내용으로 조사되었다. 교육과정은 7개 대학 모두 안경사 국가 면허 시험 과목으로 개설되어 있으나, 검안학 교과목의 굴절검사, 안기능검사와 교양교과목의 직업의식, 조직 내 리더십, 마케팅 관련 교과목의 편성이 더 요구되고, 임상 현장실습 교육은 전문직업인이 되기 위한 경험으로 모든 대학은 교과목으로 개설할 필요성이 있다.

• 한국의류산업학회지
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• 제15권4호
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• pp.554-564
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• 2013

We provide an empirical assessment that examines the differences in appearance management behavior, life satisfaction and demographic variables between groups classified by individual lifestyle. Questionnaires were administered to 513 female and male adults over 17 years of age in the Daegu and Kyungbok metropolitan regions. Descriptive statistics, cluster analysis, Cronbach's ${\alpha}$, ANOVA, Duncan test and ${\chi}^2$ test were applied to analyze data from 513 respondents. The results are as follows. First, we did a cluster analysis on the appearance management behavior of weight training, skin care, hair care, make-up and clothing selection. Four groups (passive, rational, fashion oriented, and active typed) where classified according to individual lifestyle. Second, the rational and active groups were more interested in the social life, environmental stability, health, fashion and economic seeking life. They were also more involved in appearance management behavior and in a higher level of life satisfaction. However, the differences of life satisfaction among the lifestyle group (male) were not statistically significant. Third, females with higher level of income and education (among the demographic variables) belonged to the active group. We found significant differences in appearance management behavior, life satisfaction and demographic variables among male and female groups classified by lifestyle.

• 기술혁신학회지
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• 제8권spc1호
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• pp.476-498
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• 2005

The purpose of this study is to development of venture business curriculum by FGI interview to venture CEO and related field employer and suggest to venture related structure of liberal art, major part of undergraduate and graduate school. Research methods are 2 step interview with 325 venture business CEO and related employer. They selected practical course to motivate venture entrepreneurship among 3 subsidiary (entrepreneurial condition, psychology of entrepreneur, competency of entrepreneurial technology, competency of entrepreneurial knowledge, competency of managing growing business). Major findings are as follows; the selected course category of entrepreneurial condition of liberal art are venture mind and entrepreneurship, venture biz and spearhed industry. The selected course category of psychology of entrepreneur are leadership, personal relationship, and creativity, negotiation skill, etc. The selected course category of competency of entrepreneurial technology are venture technology, introduction to technology trends. The selected course category of competency of entrepreneurial knowledge are biz validity, entrepreneurship, the discovery of business opportunity, utilization of monetary resource etc. The selected course category of competency of managing growing business are operating strategy of venture business, service marketing and technical innovation and technology management.

• International Journal of Contents
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• 제9권1호
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• pp.71-80
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• 2013

The golf industry has become the center of attention for recreational activities in the participant sport market; however, there has been little effort made to understand golf consumer and their consumption behavior using the concept of 'recreational specialization' which segments the golfers based on level of specialization in golf. The purpose of this study was to explore the differences in the relationships among perceived service quality, price of playing golf, overall customer satisfaction with the course, and a player's intention to revisit the same golf course based on the magnitude of recreation specialization in golf. Four public and two private golf courses from the southeastern state of the United States were randomly chosen from a list in a golf magazine. The 365 surveys among 417 participants were ultimately analyzed. Multiple group analysis was conducted in order to investigate differences in relationships among service quality, price, customer satisfaction, and revisit intentions between groups based on the level of recreation specialization. The key findings were 1) for more specialized golfers, satisfaction with price did not affect overall customer satisfaction or revisit intention, however, service quality significantly influenced both overall customer satisfaction and revisit intention, 2) for less specialized golfers, satisfaction with price significantly influenced overall customer satisfaction but did not affect revisit intention. Knowledge about which the determinants of satisfaction are different between more and less specialized golfers could provide a better understanding of how different marketing strategies should be implemented for different specialized levels of golfers.

• 한국생활과학회지
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• 제18권5호
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• pp.1063-1075
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• 2009

This study intends to provide foundational data for enhancing the welfare of customers purchasing digital products through analyzing the notes from written on-line reviews. The data used for the analysis are 6,342 on-line reviews for cell phones and digital cameras released from November, 2007 until April, 2008, which was posted on Naver Knowledge Shopping from November, 2007 until June, 2008. Through the on-line reviews, this article analyzed the evaluations on the digital products' hardware, software, design, service, price, and other criteria and the customers' emotional experience in the process of purchase, use, and possession. According to the results of the analysis, negative evaluation and emotional experience were originated from the company's information provision methods and purchase process. In addition, insufficient information searches in the process of online purchases, consumers' low right consciousness, and impolite on-line reviews were also problematic. Customers' evaluations and emotional experiences on digital products were conducted in a complex way. Based on that, this research makes suggestions in the company's marketing, customer education, and theoretical aspect.

• 산경연구논집
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• 제8권3호
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• pp.5-9
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• 2017

Purpose - While sustainability is based on the argument that the world's resources are finite and their demand will ultimately surpass supply, entrepreneurship on the other hand argues that there are inherent opportunities to address this through conserving, recycling, switching to more renewable resources and making effective use of available finite resources. Research design, data, and methodology - In response to the lack of scientific information on the outcomes of entrepreneurship in rural Nigeria, this paper surveys the benefits (social, economic and environmental) of women engagement in waste plastic bags recycling in Adamawa State of Nigeria. A descriptive research design was adopted and data was collected from 26 respondents with the use of a semi-structured questionnaire, which was analyzed using descriptive statistics and presented in frequency tables. Results - Results indicated that 21 women have gained employment, who would have remained unemployed; 80.8% of who make profits below 10000 Naira per month and collectively, they recycle 179.3kg of waste polythene bag per month. Conclusions - It was recommended that the women should be further their education; adequate records of costs and sales should be kept; and savings should be encouraged among them.

• 유통과학연구
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• 제18권2호
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• pp.29-38
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• 2020

Purpose: Finding out major factors on motivation to purchase Korean products through the analysis of overseas direct purchase in China and through empirical analysis, strategic implications or specific action plans and significance of the overseas direct purchase are investigated out. Research design, data, and methodology: In the process, to make more effective analysis, several analysis tools and analysis programms are used, IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0 with 264 questionnaires. Conclusions: Among the factors of the overseas direct purchase, all variables (product diversity, brand image, information validity, convenience, easy payment) are available on satisfaction and repurchase intention. They have affirmative impacts on the satisfaction and repurchase intention. And the satisfaction has a positive impact on the repurchase intention. The brand images and the product diversity of Korean products can induce consumers to visit again and improve managerial performance. In the future, the brand image and ways of purchasing behaviors improve the truthfulness of consumers. Results: The significance of this study is to find out 5 key factors through overseas direct purchase. And we should try to apply the implications drawn from the findings as marketing strategy. So finally we should focus on widening, enlarging and enriching China market gradually.

• 한국도서관정보학회지
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• 제40권2호
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• pp.335-353
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• 2009

본 연구의 목적은 특히 사서교사가 배치되어 있지 않은 학교도서관의 컨설팅을 활성화하기 위한 현실적인 방안을 제안하는 것이다. 분석 결과, 학교도서관 지원단을 통한 컨설팅은 자발성, 전문성, 자문성 그리고 독립성이 부족하다. 그리고 교육청이 마케팅 차원에서 운영하고 있는 것으로 나타났다. 오늘날 학교 컨설팅의 중요한 목적은 단위학교 공동체 중심의 자주적 문제해결능력을 신장하는 것이다. 따라서 학교도서관 컨설팅의 성공을 위해서는 연합운영체제 구축, 표준업무지침서 개발, DLS를 활용한 온라인 컨설팅 체제 구축 그리고 컨설던트의 직무분석과 교육훈련 프로그램 개발이 필요하다.

• 복식문화연구
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• 제18권3호
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• pp.514-525
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• 2010

In the rapidly changed 21st century when the flow speed of information is so fast and the quantity of information is too much increasing, personal appearance and characteristic image-formation is highly evaluated. Nowadays personal appearance is very essential to competition and may be considered the non-linguistic expression of self-image. The beauty action of the youth is shown to follow the object which youth want to rely on or long for and it is affected by the influence of the sociocultural elements. The purpose of this study is to identify the corelation between appearance and beauty action according to the sociocultural elements of the juveniles concerning appearance and to make an inquiry into how they pursue beauty in the restrictive bound compared with the adults. As their restrictive beauty action, the practical reflection percentage of hair-style, management of face, hand and nail control will be investigated and analyzed. Furthermore this basic material of this survey was used for the development of beauty article, cosmetics and education program. With the findings of the beauty articles in which the growing generation have a deep interest, this study provided the basic materials to the customer analysis and also the reference materials to the beauty marketing.

• Journal of Korean Biological Nursing Science
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• 제17권4호
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• pp.348-355
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• 2015

Purpose: This survey aimed to identify cough etiquette knowledge and practice level among university students. Methods: 190 study subject were recruited from a university located in C city of Korea and data were collected utilizing self-reported questionnaires to evaluate cough etiquette knowledge and practice levels. Results: The score of cough etiquette knowledge was 7.38 out of 12 and the correct answer rate was 61.5%. The respondents showed the highest right answer rate (85.3%) on 'cover with a paper tissue or a handkerchief while coughing' and lowest (20.7%) on 'cover with hand while coughing'. Practice level score was 27.28 out of 48. Among those items of practice, 'wearing a mask while coughing' was the lowest (1.40/48) level of practice. And the correlation between knowledge and practice was not significant. Conclusion: Cough etiquette knowledge and practice level was revealed to be rather low among university students. Education and social marketing are needed to be developed to encourage the practice level of cough etiquette followed by better droplet infection control and health promotion.