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http://dx.doi.org/10.5805/SFTI.2013.15.4.554

Differences of Appearance Management Behaviors and Life Satisfaction among Lifestyle Groups  

Park, Kwang Hee (Dept. of Fashion Marketing, Keimyung University)
Kim, In Sook (Dept. of Business Administration, Shinheung College)
Publication Information
Fashion & Textile Research Journal / v.15, no.4, 2013 , pp. 554-564 More about this Journal
Abstract
We provide an empirical assessment that examines the differences in appearance management behavior, life satisfaction and demographic variables between groups classified by individual lifestyle. Questionnaires were administered to 513 female and male adults over 17 years of age in the Daegu and Kyungbok metropolitan regions. Descriptive statistics, cluster analysis, Cronbach's ${\alpha}$, ANOVA, Duncan test and ${\chi}^2$ test were applied to analyze data from 513 respondents. The results are as follows. First, we did a cluster analysis on the appearance management behavior of weight training, skin care, hair care, make-up and clothing selection. Four groups (passive, rational, fashion oriented, and active typed) where classified according to individual lifestyle. Second, the rational and active groups were more interested in the social life, environmental stability, health, fashion and economic seeking life. They were also more involved in appearance management behavior and in a higher level of life satisfaction. However, the differences of life satisfaction among the lifestyle group (male) were not statistically significant. Third, females with higher level of income and education (among the demographic variables) belonged to the active group. We found significant differences in appearance management behavior, life satisfaction and demographic variables among male and female groups classified by lifestyle.
Keywords
lifestyle; appearance management behaviors; life satisfaction; demographic variables;
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Times Cited By KSCI : 4  (Citation Analysis)
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