• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.2
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• pp.213-223
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• 2013

This study presents the process of fashion item development with velvet through creative thinking methods. Creativity is one of the most important requirements for a successful job career and education enhancing creative thinking is needed in the area of fabrication, product design, and marketing strategy development. Velvet was selected as a research stimulus because it is a luxurious fabric with various differential properties such as a soft touch, unique luster, excellent drapability, and fine physical properties. The research methodology included creative thinking methods review, the selection of the tools, idea sourcing and listing, sequential idea evaluation and sample product making. After review of the various creative thinking methods, a combination method and forced connection method were employed as research tools to confirm the usefulness of creative thinking training because of their independence of use and application simplicity. A total of 12 university students participated as subjects in this research. After some training, each student derived ten ideas for velvet products that utilized a combination method and forced connection method. A total of 120 ideas were evaluated for novelty, technical possibility, practicality, and marketability; subsequently, 24 ideas were adopted and developed as sample products. The effectiveness of creativity education in fabrication and product design classes was verified through the whole process of product planning.

• The Korean Journal of Community Living Science
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• v.27 no.2
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• pp.295-304
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• 2016

This study was conducted to evaluate and compare the waterproofness and water vapor transport properties of 30 waterproof and breathable textiles in the market. MVTR upright cup test with water, MVTR inverted cup test with potassium acetate, and sweating hot plate test method were used for measuring the breathability of fabric samples. The waterproofness of all fabric samples and evaporative resistance of garment ensembles made with 5 selected waterproof and breathable textiles out of 30 samples were tested. The results of this study were as follows. The base fabrics of the most samples were basic weave structure with either polyester or nylon fiber. The waterproofness was over $5000mmH_2O$ for all the samples except densely woven fabrics. The evaporative resistance of garments that were made out of 5 fabric samples with a range of low to high breathability ranged $39.9{\sim}56.7m^2{\cdot}P{\cdot}W^{-1}$. The data of the water vapor transport properties of fabric samples varied with different test methods. Overall the bicomponent film fabrics showed better breathability and less standard deviation regardless of test methods. It is expected the breathability data without the information of test conditions used for marketing would confuse the consumers and the apparel manufacturers.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.5
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• pp.692-703
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• 1994

There has been a large increase in research interests in clothing and textiles area as reflected in increase of memberships of the Korean Society of Clothing and Textiles and the number (If issues of the Journal of the Korean Society of Clothing and Textiles. The main purpose of this study was to examine the articles published in the JKSCT. Subject areas, funding source, length of article, and authors were examined for all articles published from 1977 to 1992. References were examined for the articles published in five selected years. The results showed that papers in textiles and sociopsychological areas accounted for approximately 40% of all articles, while the number of articles in fashion marketing has increased significantly in recent years. Professional jounals were quoted most often followed by books. Importance of master's thesis of PhD dissertation was a unique phenomenon appeared in the JKSTC. The JKSTC was the most often quoted journal, even though wide variety of journals were used in different subject areas. Some suggestions to improve the JKSTC and research in clothing and textiles area are made based on the results of this study.

• Korean Journal of Human Ecology
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• v.22 no.6
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• pp.659-672
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• 2013

Nowadays, sports and outdoor market has been popular and expanding since the implementation of the five-day workweek and change of lifestyle. Outdoor clothing considered exclusive property of the middle-aged individuals in the past. Recently there is a drift towards having outdoor looking at the age of 10-20. The purpose of this study was to analyze the features of purchasing behaviors and demographics by each groups targeting middle school and high school students. The study was conducted with questionnaires towards people who live in the city of Busan and who have experiences of buying outdoor clothing. Data analysis was conducted via SPSS 18.0 with factor analysis, cluster analysis, ANOVA, cross tabulation, frequency analysis and Duncan's multiple range test. The results showed that there were five factors sought for outdoor wear benefits: Individuality/Fashion, Brand, Attractive appearance, Economic value, Comfort/Functional. Cluster analysis showed that there were four groups of outdoor wear benefits sought. Overall, the four groups were different in regard to purchasing behaviors and demographics. Based upon the results mentioned above, this study summarizes the key features of each group and can provide applicable suggestion for conducting strategic marketing activities.

• The Journal of Korean Society for School & Community Health Education
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• v.7
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• pp.87-99
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• 2006

Objectives: This study is to draw the design of the program which is improve school health promotion participation by applying the Social Ecological Model based on the literature review on the health promotion. Methods: Literature review was carried out based on 5 factors of social ecological model using computer search engines of Google, ProQuest, and Riss4U. Results; Social Ecological Model is consist of individual, interpersonal, institutional/organizational, community, and policy. Individual sphere is drawn from Health Belief Model, interpersonal sphere is Social Support Theory, institutional/ organizational sphere is institutional resources theory, community sphere is community model, and policy sphere is Social Marketing Theory. The literature review show that the important variables affecting health promotion exist in each sphere. Individual sphere has social economic status, age, sex, sensitivity and specificity of illness, self-efficacy. Interpersonal sphere has support and use of family, friend and neighbor. Institutional/Organizational sphere has environment service reliability and utility. Conclusions: Community sphere has distance, neighborhood safety, interrelationship among institutions. Policy sphere has cost, legislation advertisement, lobby and concern and leadership of Institution.

• Journal of the Korean Home Economics Association
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• v.46 no.4
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• pp.107-117
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• 2008

The aim of this study is to promote an appropriate consumption culture given the features of the segmented female college student group and to utilize these features as basic data at the level of consumer education. The lifestyle of female college students will be identified, along with the current use and customer satisfaction of low price cosmetics that are aimed at this group. The conclusion will be proposed on the basis of the results of this study: Firstly, low price cosmetics producers need to develop products that satisfy the needs of customers and to establish marketing strategies such as sales promotions according to the current trend. Secondly, in order to establish rational purchasing, it is necessary to promote an appropriate consumption culture by offering consumer education to college students. Thirdly, most consumers equate brands with quality. Therefore, companies need to continually produce quality products that may be differentiated from other low price cosmetics, not only in terms of price but also in terms of product quality, in order to enhance the reliability of their brand. Furthermore, it is necessary for consumers to be able to purchase products by considering product quality through searching for diverse information and not merely by depending on any particular brand.

• Convergence Security Journal
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• v.11 no.6
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• pp.17-23
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• 2011

In this paper, we propose mobile Augmented Reality(AR) for smart learning system which is advanced e-learning. AR is technology that seamlessly overlays computer graphics on the real world. AR has become widely available because of mobile AR. Mobile AR is possible to get information from real world anytime, anywhere. Nowadays, there are various areas using AR such as entertainment, marketing, location-based AR. One of the most promising areas is education. AR in education shows lifelike images to users for realism. It's a good way for improving concentration and attention. We utilize only a camera for image-based AR without other sensor.

• Journal of Environmental Science International
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• v.20 no.6
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• pp.721-728
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• 2011

This study investigates the users' perception of the importance and performance of National Recreation Forest Service Programs quality, forest environmental education and cultural benefits, with the aim of improving the level of service quality within the programs. An Important-Performance Analysis (IPA) was performed to determine significant patterns. The IPA results showed that most users' perceived as important how well the service programs performed to meet their expectations. The enclosed study finds, for example, users' answered that three factors which were less important to them were entrance fee, size of program center or facilities and amount of information. These factors performed poorly, and the program of guidance indicates the need for improvement of these factors. In addition, the finding also suggests how recreational service programs in the future can complement and improve what they offer. These are as follows. The process of preparation and content of the program order need to be effectively established. The Program Director needs to maintain a friendly attitude and must have ongoing training on how to provide effective programs. For programs to be enjoyable and satisfying for users, the location of the programs should provide a comfortable environment. Also, detailed program guidance is required for users' convenience. It is expected that the results of this study will be useful when ameliorating and establishing the marketing strategy of the National Recreation Forest Service Programs.

• Journal of Distribution Science
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• v.12 no.9
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• pp.73-82
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• 2014

Purpose - This study aims to illustrate the relationship between demographic factors and perceived risk types, supposing that Korean customers tend to postpone buying or hesitate to purchase the new version of hand sets, because of an early buying risk. Research design, data, and methodology - In addition to existing perceived risk types, the authors introduced an early buying risk. In order to measure each variable, also, the study has employed a five-point Liker-scale. To increase research reliability and validity, the research adopted an exploratory factor analysis, a confirmatory factor analysis, and one-way ANOVA. Results - First, there were statistically significant differences between financial risk and the group. Second, there weren't any statistically significant differences between the group means among the four perceived risk types (Performance Risk, Social Risk, Psychological Risk, and Physical Risk) and 4 factors (Gender, Age, Job, and Education). Lastly, job is apparently differentiated from others (Gender, Age, and Education). Conclusions - The authors found that customers regarded an early buying risk as one of the important perceived risk types, when purchasing a hand set.

• Journal of the Korean Society for Library and Information Science
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• v.43 no.1
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• pp.333-361
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• 2009

Aims of subject specialist librarian's education is an improvement of their professionalism which could reinforce librarians' ability to achieve their speciality. The curriculum should be competency based one which could gain knowledge and skills to accomplish subject librarian services. The study aims to suggest competency based curriculum that is needed for specialist librarian's work. The study proposes six educational courses and fifteen subjects. Six courses are as followings: resource development, information services, library marketing, user education, subject research, and library administration.