Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Item Development for Fashion Products Using Creative Thinking Methods -A Case of Velvet Products-

패션 상품 아이템 개발을 위한 창의적 발상법의 활용 -벨벳 상품의 사례-

  • Chung, Ihn Hee (Dept. of Materials Design Engineering, Kumoh National Institute of Technology)
  • 정인희 (금오공과대학교 소재디자인공학과)
  • Received : 2012.12.06
  • Accepted : 2013.01.18
  • Published : 2013.02.28
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Abstract

This study presents the process of fashion item development with velvet through creative thinking methods. Creativity is one of the most important requirements for a successful job career and education enhancing creative thinking is needed in the area of fabrication, product design, and marketing strategy development. Velvet was selected as a research stimulus because it is a luxurious fabric with various differential properties such as a soft touch, unique luster, excellent drapability, and fine physical properties. The research methodology included creative thinking methods review, the selection of the tools, idea sourcing and listing, sequential idea evaluation and sample product making. After review of the various creative thinking methods, a combination method and forced connection method were employed as research tools to confirm the usefulness of creative thinking training because of their independence of use and application simplicity. A total of 12 university students participated as subjects in this research. After some training, each student derived ten ideas for velvet products that utilized a combination method and forced connection method. A total of 120 ideas were evaluated for novelty, technical possibility, practicality, and marketability; subsequently, 24 ideas were adopted and developed as sample products. The effectiveness of creativity education in fabrication and product design classes was verified through the whole process of product planning.

Keywords

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