• Journal of Magnetics
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• 제16권2호
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• pp.129-133
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• 2011

This paper shows the entire future market volume of the HTS power industry, one of main smart grid equipment, in the case of the final market penetration ratio reaching 100% in the domestic market (South Korea). In this paper, the market penetration ratio is determined using the judgment method, with the market penetration S-curve induced using the Delphi method and the Product Life Cycle from 2011 (supposed launching year, not realistic physical year), to 2050 (expected final target year). This paper analyzes the HTS market penetration ratio of each stage, apparent innovation, early adapters, and the early/late majority and laggard stage, using the S-curve, thus calculating the total future market volume of HTS equipment in the positive sense. Finally, this paper estimates the quantitative analysis results for the HTS4-items (cable, FCL, transformer, rotation machine) of each year within the domestic market.

• 디지털산업정보학회논문지
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• 제8권4호
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• pp.263-272
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• 2012

Lately, as domestic smart phone users exceeds 10 millions, Korea entered into real smart era in which smart contents market grows very quickly. One of feature for smart contents market is that there is few entry barrier for market penetration. So, it is essential for domestic digital contents providers to transform existing digital contents into smart contents to protect the entry of foreign firms into domestic market and to take advantage of opportunities to advance to foreign contents markets. The objective of this study is analyzing strategies of abroad companies which has penetrated into smart contents market successfully and classifying them systematically and the way to execute the proposed strategies. Future works of companies and governments to expand smart contents markets can be summarized as follows. First, they must prepare reliable data to elicitate proper market penetration strategies. Second, it is highly desirable to fuse contents industry and culture industry together. Third, it is urgent to formulate policies to promote SOHO contents companies.

• 동아시아경상학회지
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• 제5권3호
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• pp.33-40
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• 2017

Purpose - This paper suggests approaching methods for a way of strategies for traditional market extend and new ebusiness, market development, and plan of new product in the future and develop a way of method for cooperation through analysis on the smart phone market trend in different culture, effectively. Research design, data, methodology - As research design, data, and methodology, this paper suggests new idea and approaches from comparing characteristics analysis of smart phone market in different culture in AEC. This paper takes data to analysis from ITU, World Bank, AEC, and IMF. These organizer's data can be trusted as official society in the world. This paper can prove market and the characteristics of society through the corresponding results. Results - This paper can suggest the novel idea on market development and the big possibility depend on ACE country and can describe the possibility on new market because of low smart phone market penetration and low digital market penetration. Conclusions - This paper concludes to develop e-business, culture friendly ship, linking with education, development of appropriate technology depend on country, and should develop new strategy for market extend to low penetration.

• 한국IT서비스학회지
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• 제12권3호
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• pp.195-205
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• 2013

Global media companies like Sony, Fox, Vivendi, and Disney expand their activities aggressively to foreign markets. This paper seeks to find out their precise strategies to succeed in the global market. Our study focus on two companies Fox and Sony who manage successively in Korean market. Particularly, these two media companies launched in Korean market several channels, joint venture companies with Korean partners and have expanded.Korean channel in East asian countries.

• 인터넷정보학회논문지
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• 제12권4호
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• pp.51-59
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• 2011

본 연구의 목적은 해외유료방송의 시장집중과 시장성과 간의 실증적인 관계분석을 통해 국내 미디어산업의 바람직한 규제 및 정책 방향을 고찰해 보는 것이다. 세계적으로 방송통신이 융합되어 규제가 완화되고 있음에도 불구하고, 국내의 경우에는 미디어 시장이 특정사업자에 집중될 경우 시장 비효율이 발생하고 다양성이 훼손된다는 전제 하에, 여전히 시장집중현상을 집중적으로 규제하고 있다. 본 연구에서는 전 세계 17개 유료방송시장을 대상으로 1위 사업자의 시장점유 정도가 시장가격과 서비스 보급에 영향을 미치는지 분석하였다. 조사결과 시장집중 현상이 초래되어도 가격이 상향되거나 서비스 보급이 지연되는 않는 것으로 분석되었다. 본 연구결과, 시장성과에 영향을 주는 요인들이 다각화되었기 때문에 단순히 시장집중만을 규제하면 기술혁신 침체와 같은 부작용도 발생하는 것을 포함하여 다양한 시사점들이 도출되었다.

• 한국IT서비스학회지
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• 제13권3호
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• pp.77-92
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• 2014

Korean entertainment companies like SM entertainment, YG and JYP contribute enormously to the recent K-pop fever. They expand their businesses aggressively to foreign markets which has been successful. This paper seeks to find out their precise strategies to succeed in the global market. Our study focus on SM entertainment which manages successively in the Asian market. As a result, one of their successful strategies on the global market is localization. They rearrange a group with in the members to suit into the local market : for instance, Super Junior, representative boy group, has rearranged and reformed to Super Junior M (mandarin), Super Junior happy (for Japan market), etc. Coopration with SNS (Social Network Service) is another successful strategies of SM Entertainment : page views of K-pop on Youtube achieved more than 0.8 billion in 2013. Furthermore, for marketing, many members play an advertizing model for global products.

• Journal of Information Technology Applications and Management
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• 제13권1호
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• pp.95-116
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• 2006

Many SMEs have adopted ASP models which have brought various benefits to SMEs such as decreasing the total cost, using new IT technology, enhancing the maintenance, and implementing the information systems rapidly. Ministry of Information and Communication had implemented the ASP diffusion project for the ASP venders and SMEs between 2001 and 2003. As results of this project, various industries adopted the ASP applications of which the performance was enhanced, and then the competitiveness of the ASP vendors in Korea was increased. The purpose of this study is to make a strategy of the penetration into China market for ASP services which have competitive advantages. This study uses various research methods such as questionnaire survey, visiting SMEs in china and making interviews. This study shows the current status of Chines ASP market, the several cases of using ASP services, and questionnaire analyses(service recognition, service requirement and factors and infrastructure, business environment and supporting organizations etc) of ASP demand. And finally this study proposes several strategic considerations in entering China market and suggests several support policies for supporting Korean ASPs.

• 한국ITS학회 논문지
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• 제20권4호
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• pp.13-27
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• 2021

본 연구에서는 영동고속도로 용인IC~양지IC구간을 대상으로 2020년 데이터를 활용하여 자율주행자동차의 시장점유율 변화가 교통류에 미치는 영향을 추정하였다. 교통류에 미치는 영향 정도를 추정하기 위해 미시교통시뮬레이션 모형인 VISSIM을 활용하였다. 자율주행자동차의 종방향 제어를 반영하기 위해서 intelligent driver model(IDM)을 구축 후 VISSIM에 적용하여 일반차와 비교를 수행하고 주행행태를 검증하였다. 자율주행자동차의 시장점유율에 따른 이동성 및 안전성 분석 결과, 자율주행자동차 도입 시 시장점유율이 높아질수록 네트워크의 이동성은 향상되지만, 안전성의 경우 차종이 혼재되었을 때 교통류가 불안정해지므로 더욱 안전 관리에 집중해야 한다는 것을 확인하였다.

• 웰빙융합연구
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• 제4권4호
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• pp.15-25
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• 2021

Purpose: The purpose of this study is to form a new cosmetic market through the development of a composition with high skin permeability after adding omega 3 to Aloe Vera soothing gel products. Research design, data and methodology: In this study, omega-3 fatty acids were added to cosmetic products in the form of soothing gels. By applying nanoparticle technology to rapidly increase the penetration of raw materials into the skin, characteristics related to skin moisture and regeneration were determined. Omega-3 was used as a raw cosmetic material. Then 5% and 15% nanoparticle aqueous products containing omega-3 were prepared. The developed water hydrate was subjected to skin permeability test using artificial skin. Results: 53 hours of artificial transdermal penetration of the developed composition, the ethanol-based omega-3 containing nanoparticle solubilized raw material was about three times higher penetration than the ethanol-based omega-3 containing nanoparticle solubilized raw material. Conclusions: The raw material product (SR-1901) containing 5% of omega-3 nanoparticle water hydrate has skin regeneration ability and pain reduction effect. It can be expected that the skin cosmetics market will be reorganized into a new distribution structure and opportunity through omega-3 supplemented soothing gel cosmetics with improved efficacy than existing cosmetics.

• 한국철도학회논문집
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• 제9권1호
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• pp.36-42
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• 2006

Studied was a strategic plan for the Korean High-Speed Train system to penetrate the Chinese railway market in exchange of the technology of KHST. Firstly, taken was a glance at Chinese Government plans to extend total length of his railway lines and to construct the Beijing~Shanghai high-speed railway line. Then, disparity of railway technology in Korea and China was reviewed. From the review, SWOT Analysis were carried out to penetrate the foreign markets. Countermeasures to cope with SWOT were also considered. Strategical governmental supports and the establishment of the special organization to be in charge of penetration of KHST into foreign markets were proposed. Finally, also proposed was the transfer of KHST technology to Chinese counterparts in exchange of tangible benefits for Korean side. The benefits may include (1) adoption of KHST as the type of rolling stock for the Beijing~Shanghai line, (2) guarantee of participation in the project and royalty for the KHST technology used for the future high-speed railway line construction, (3) prior written approval and partnership when making its way to third country, and (4) participation of Korean construction companies in Chinese railway construction project, etc. Adoption of KHST in China indeed gives chance to integrate the high-speed railway network after reunification of Korean peninsular, and enhance the economic ties between two countries.