• 제목/요약/키워드: market expansion strategy

검색결과 220건 처리시간 0.032초

Policies to Promote Green Economy Innovation in East Asia and North America

  • Barbier, Edward B.
    • STI Policy Review
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    • 제6권1호
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    • pp.54-69
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    • 2015
  • Although there is progress in developing green sectors in North America and East Asia, the key challenge facing the expansion of economy-wide green innovation and structural change in these regions is the absence of relevant policy follow-up to the green stimulus enacted during the Great Recession. The boost to green sectors provided by such measures is waning quickly, given that much of the green stimulus focused on energy efficiency. The biggest obstacles to sustaining green growth in North America and East Asiaare major market disincentives, especially the under-pricing of fossil fuels and market failures that inhibit green innovation. A three-part strategy to overcome these obstacles would involve: first, removing fossil fuel subsidies; second, employing market-based instruments to further reduce the social costs of fossil fuel use; and third, allocating any resulting revenue to public support for green innovation and investments. Such a strategy would ensure that green growth is not about promoting niche green sectors but instigating economy-wide innovation and structural transformation in North America and East Asia.

The Sustainability of Korean Management in Global Market: Competitive Strategy and Performance in Korean ICT Industry

  • Kwak, Kyu Tae;Cheon, Youngjoon;Lee, Bong Gyou
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제10권3호
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    • pp.1344-1361
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    • 2016
  • ICT contents market is globally considered as an industry of high added value, where sustainability is accomplished through stories that cover wide range of consumers. However, the need for long-term internationalization strategy is growing as countless number of applications and games has pushed the local market to its limit. Thus, this research explored on the industrial characteristics and the internationalization of ICT contents firms through acquisition of competency. Based on Resource Dependence theory, the authors studied how pursuit of legitimacy and autonomy functioned in the expansion process of ICT contents firms. A survey analysis of 212 key decision makers of Korean ICT content firms were performed, to reveal that resource environment and interdependence must undergo a thorough consideration.

디지털시장의 시장구조와 제품판매방식

  • 최동수
    • 기술혁신연구
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    • 제10권2호
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    • pp.107-129
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    • 2002
  • Expansion and enhancement of information and communication infrastructure can create a market closer to an ideal type for a perfect competition, utilizing a cyber space in the network (with the expanded usage of Internet and e-commerce) and it could be a market of a monopolistic form. The government can take one of the two approaches responding to this monopolization of the digital market. First, the government maintains laissez-faire policy since the monopoly cannot be maintained over a long period of time due to an increasing in the production, decrease in the price, profit resulting from this and rapid technology evolution. Second, the government can actively interrupt the monopolization of the digital market. Monopolization in a digital market can lead to a market failure. Unstable market structure and too much frequent merger and acquisition contribute to making the digital market very dynamic. Information goods exchanged in the digital market have the features of very low marginal cost required to copy the original product whereas its initial fixed cost is very high. This explains why the information products are not priced based on the existing marginal price determination principles and why companies producing them have various product sales strategies (price/product differentiation strategy, and other sales strategies).

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A Study on Optimal Planning Strategy Based on Customer Outage Costs

  • Kim, Bal-Ho H.
    • Journal of Electrical Engineering and Technology
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    • 제5권1호
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    • pp.21-27
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    • 2010
  • This paper examines the long-run social welfare maximization problems facing public utilities, which includes consideration of the cost of capital or other fixed costs of production, from which it derives optimal investment decisions in a reliability differentiated pricing based market. Reliability differentiated pricing policies lead to straightforward mathematical results on optimal investment decisions in generation and transmission expansion planning. This paper presents the mathematical conditions for optimal investment decisions.

기업의 해외 진출 전략 연구 동향 (A Study on Trend of Overseas Expansion Strategy Research)

  • 서동필;김범석
    • 한국융합학회논문지
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    • 제11권1호
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    • pp.279-284
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    • 2020
  • 기술의 발전은 많은 변화를 가져오고 있다. 한국의 경제성장과 더불어 국내 기업들이 과거와는 다르게 해외로의 진출이 활발해지고 있다. 최근에는 한류에 힘입어 동남아 시장을 중심으로 대기업 외에도 많은 중소 및 중견기업들이 진출하고 있다. 본 연구에서는 기업의 해외 진출 전략 동향을 파악하고자, 외국의 학술 데이터베이스인 scopus 활용하였다. 해외진출 전략이라는 단어를 제목으로 검색을 하고 이를 통해 총 153개의 논문의 초록을 확보하였다. 확보된 초록 논문을 전처리를 통해 분석에 가능한 데이터로 만들고 KoNLP를 활용하여 분석을 수행하였다. 분석결과 중요한 키워드가 10개 도출이 되었다. 본 연구의 결과는 기업들이 해외 진출에 대한 연구 동향을 파악하는데 목적이 있으며, 이를 통해 연구자들에게 해외 진출 전략의 동향을 제공하는데 그 목적이 있다. 이 연구는 향후 해외진출 전략에 대한 연구를 위한 가이드라인을 제공할 것으로 기대된다.

광주.전남지역 김치산업의 육성과 수출활성화 방안에 관한 연구 (A Study on the Methods for Promoting Gwangju.Jeonnam Region Kimchi Industry and Stimulating the Export of Kimchi)

  • 정철기
    • 통상정보연구
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    • 제11권3호
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    • pp.239-262
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    • 2009
  • This study shed light on the status of Korean Kimchi industry in overseas markets and presented methods for promoting Kimchi industry of Gwangju Jeonnam metropolitan city and stimulating the export of Kimchi produced in Gwangju Jeonnam, a city that has come to the fore as the center of Kimchi industry, which aimed to explore the ways of ratcheting up competitiveness of Kimchi industry in the global market as Kimchi has become more likely to be globalized amid the recent "Korea Trend" boom and the growing consumption of fermented food. Therefore, methods for promoting Kimchi industry and stimulating the export of Kimchi should be explored to ensure the promotion of Kimchi industry and the stimulation of the export of Kimchi, ultimately restoring the status of Korea as the home of Kimchi, in consideration of the great spillover effect on the regional economy, through a series of measures such as the clusterization of Kimchi industry, expansion of cultural experience projects related to Kimchi for the globalization and the increased consumption of Kimchi, government support to increase Kimchi companies in size and achieve the modernization of Kimchi companies, introduction of Kimchi KS audit system and quality certification system, development of new product targeting global market and making Kimchi a high-end product, expansion of export, support of export market diversification, assurance of safety and price competitiveness of Kimchi, differentiated production and marketing strategy by means of technological research, and others.

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해외건설 수주경쟁력 향상을 위한 ODA (Official Development Assistance) 활용방안 (Strategy for Expansion of Overseas Construction Competitive Power by Official Development Assistance(ODA))

  • 최진욱;김재준;이한승;전낙근
    • 한국건설관리학회논문집
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    • 제8권5호
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    • pp.173-181
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    • 2007
  • 정부의 지속적인 규제 정책으로 인해 국내 건설시장은 위축되어 있는 반면 해외 건설시장은 꾸준한 성장세를 보이고 있고, WTO(World Trade Organization)체제 출범 이후 국제적인 개방화가 가속되고 있다. 따라서 우리나라의 해외건설도 과거의 단순 입찰방식을 지양하고 해외건설 수주경쟁력 확대를 위한 전략 수립이 필요한 실정이다. 본 연구는 해외건설 분야에서 사업초기에서부터 발주처에게 프로젝트의 재원확보 방안을 제시함으로써 수주경쟁력을 증대시키는 것을 연구의 주제로 삼았으며 재원확보 방안으로 양허성(원조성격)을 지닌 공적개발원조(ODA)를 대상으로 하였다. 본 연구에서는 선진국 및 우리나라의 공적개발원조를 분석하고, 관련 분야 전문가를 대상으로 해외건설 및 공적개발원조에 대한 설문조사를 실시하여 현황 및 문제점을 알아보았으며, 이를 바탕으로 우리나라 공적개발원조의 경쟁력을 분석하고 해외건설 수주경쟁력 확대를 위한 전략을 제안하였다.

승자연합과 부(富)의 확장, 그리고 해군력 (Winning Coalition, Expansion of Wealth, and Naval Power)

  • 박주현
    • Strategy21
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    • 통권41호
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    • pp.174-207
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    • 2017
  • Human history shows diverse strategies for survival and prosperity. This study introduces the concept of the expansion of wealth as a key to explain choice and behavior of political entities. American scholar, -Bruce Bueno de Mesquita-, offers theoretical grounds for this concept in that the cores of selectorate theory is settled. The political entity consists of two groups, -the winning coalition that has power to replace leader and non-winning coalition that has not. Leaders implement policies serving for the welfare of winning coalition in return for their loyalty. Both internal problems caused by demographic changes and external ones of climate changes, epidemic disease, or invasion compel leader and winning coalition to adopt policies of expansion that they believe may lead to the acquisition of wealth needed to counter those problems. The process starts by occupying one spot where other entities reside and then connecting it to its own. The line between spots functions as a foothold to form a new line to other spots. By repeating this process, a space is created in which new laws and orders are instated. In the early stage of expansion, war is hardly avoidable. Once finished successfully, the political circumstance tilts to encourage economic activities in order to generate national revenues to strengthen political power of winning coalition. However, as scale of economic activities grows, so does political power of civic classes in production and trade. To gain financial support required to run the political entity, delegation of power or bestowing autonomy to non-winning coalition is inevitable. Thus, expansion is not the ultimate solution, only to prolong the political survival if succeed. Maritime power came to attractive option when overland expansion had become obstructed. It offered much greater advantages in terms of political risks and financial burdens in exploring new regions of precious commodities than overland expansion. Each political entity around world have been, for the first time in human history, connected by maritime means since 15th century. It is worthy of noting that land conditions propelled people out to sea. Political and economic situations created opportunities to exploit geographical position in pursuit of wealth. In the 21st century, we witness the operation of international winning coalition that presides over the rules of expansion. Competing for market is synonymous to the expansion in this era, the cause and aim of it has not been changed though. Energy and dollars are key factors of expansion since the end of the 2nd world war. No matter what the forms and conditions change, naval power is still the most relevant means for expansion as it retains unique characters of maneuver, flexibility, continuity, display and projection of power. The strategy for using naval power should be in line with two different approaches for expansion: Approaches to the international winning coalition by making contribution to world order, and approaches to the non-international winning coalition by enhancing military diplomatic activities. The former will serve our share of winning coalition while the latter will open chances to acquire further prosperity.

국내 신진패션디자이너의 해외시장 진출 전략 연구 - 영국 런던시의 지원 사업을 기초로 - (An Investigation into the Nurturing Strategy of Korean Young Designers in the International Market Expansion - Based on London's Young Designers' Support Programs -)

  • 김혜은
    • 한국의류산업학회지
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    • 제18권3호
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    • pp.272-281
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    • 2016
  • From the year 2000 on, Seoul has aimed to be a fashion city, and thus has been supporting young designers through Seoul Fashion Creative Studio, Generation Next, Le Dome, Concept Korea, etc. London is famous for nurturing young designers through the joint help of government, schools and industries: Alexander McQueen, Christopher Kane and Peter Pilotto are successful cases. Therefore, this research aims to suggest a direction for policies aimed at helping young designers in the international market, on the basis of London's nurturing programs and ideas from a literature review and case studies. The results are below. Firstly, a step-by-step supporting program is recommended. Secondly, long-lasting, sustainable programs are considered essential to support designers after the end of their contracts. Thirdly, practical assistance is preferred to monetary funding in order to lighten the designers' lot and in the interests of transparency. The mentoring service should be strengthened for the designers to eventually become independent. The support should be tailor-made according to items. Fourthly, the supporting programs should be promoted. Fifthly, government and industries should collaborate. Sixthly, 'de minimis' against overlapped support should be legislated. For these, the change of supporting method can be helpful; an independent administrative organisation plans and collects funds from governments and companies. Through these programs and any subsequent studies, Seoul could become a fashion city where young designers play active roles at a global level.

문화 콘텐츠 기업의 롱-테일 시장에서의 강점에 대한 연구: 카카오-페이지의 사례를 중심으로 (A Study on the Strengths of Cultural Content Company in the Long-Tail Market: Case of Kakao-Page)

  • 서정우;박현준
    • 융합정보논문지
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    • 제10권11호
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    • pp.117-130
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    • 2020
  • 본 연구는 웹툰 및 웹소설 기업인 카카오 페이지의 사례를 관찰하여, 문화 콘텐츠 산업 시장에서 롱-테일 전략과 기업의 역량과의 관계에 대해서 밝히고 있다. 본 연구는 카카오 페이지의 다양한 확장 전략에 대해 조사하였으며, VRIO 분석 방식을 통해 전략의 강점을 조사하였다. 카카오 페이지의 가장 큰 강점은 66,000개에 이르는 제품의 양이며, 롱-테일로서의 메리트를 얻게 할 뿐만 아니라, 수직적 통합과 다양한 확장 전략의 핵심이 된다. 이 연구는 시장에 접근하려는 플랫폼 콘텐츠 기업에게 다양한 제품을 확보할 역량이 필수적임을 지적함과 동시에, 콘텐츠 플랫폼 및 롱-테일에 관련한 후속 연구의 필요성을 촉구한다.