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http://dx.doi.org/10.15207/JKCS.2020.11.1.279

A Study on Trend of Overseas Expansion Strategy Research  

Seo, Dong-Pil (Department of Business Administration, Far East University Graduate Schoo)
Kim, Beom-Seok (Department of Global Business Administration, Far East University)
Publication Information
Journal of the Korea Convergence Society / v.11, no.1, 2020 , pp. 279-284 More about this Journal
Abstract
Advances in technology are bringing a lot of change.. Due to Korea's economic growth, domestic companies are expanding overseas unlike in the past.. Recently, many small and medium-sized companies, in addition to large companies, are making inroads in Southeast Asian markets thanks to the Korean Wave. This study used the international academic database scopus to identify trends in the company's overseas expansion strategy. A search was conducted under the title of the word overseas advancement strategy, which secured a total of 153 papers. Abstracts of the research paper were refined for analysis and then analyzed using KoNLP package. As a result, 10 important keywords were derived. The purpose of this study is to identify the research trends of companies in overseas market through these results. This study provides a guideline for future research on overseas expansion strategies.
Keywords
Overseas Expansion; Overseas Expansion Strategy; Textmining; SCOPUS; Research Trend;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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