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http://dx.doi.org/10.3837/tiis.2016.03.023

The Sustainability of Korean Management in Global Market: Competitive Strategy and Performance in Korean ICT Industry  

Kwak, Kyu Tae (Department of Cultural Industry Management, Honam University)
Cheon, Youngjoon (Graduate Program of MoT, Yonsei University)
Lee, Bong Gyou (Graduate School of Information, Yonsei University)
Publication Information
KSII Transactions on Internet and Information Systems (TIIS) / v.10, no.3, 2016 , pp. 1344-1361 More about this Journal
Abstract
ICT contents market is globally considered as an industry of high added value, where sustainability is accomplished through stories that cover wide range of consumers. However, the need for long-term internationalization strategy is growing as countless number of applications and games has pushed the local market to its limit. Thus, this research explored on the industrial characteristics and the internationalization of ICT contents firms through acquisition of competency. Based on Resource Dependence theory, the authors studied how pursuit of legitimacy and autonomy functioned in the expansion process of ICT contents firms. A survey analysis of 212 key decision makers of Korean ICT content firms were performed, to reveal that resource environment and interdependence must undergo a thorough consideration.
Keywords
ICT internationalization; Seeking legitimacy; Seeking autonomy; Resource Dependence theory; ICT industry; Sustainability;
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