• Title/Summary/Keyword: managing-by-results

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Managing Hybrid Marketing Channels for Fashion Apparel Industry(in Korea) (패션의류시장에 있어서 하이브리드 마케팅 경로 관리 연구)

  • Shon, Sanggi;Kwon, Soongi;Kim, Stephen K.
    • International Area Studies Review
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    • v.12 no.3
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    • pp.89-109
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    • 2008
  • Using hybrid channel affords the benefits of achieving control through the direct channel and achieving flexibility through the indirect channel. However, using a hybrid channel also poses special challenges to a manufacturer, including the problem of managing multiple channel members with disparate goals and priorities. The purpose of this study is to enhance our understanding on the management of hybrid channel. We study marketing channels for fashion apparel to examine governance challenges and solutions of a hybrid channel. We have two objectives to fulfill that purpose. First, we aim to tie two largely separate research streams of salesforce management and marketing channel management together by examining both intrafrim governance and interfirm governance issues under one conceptual framework. Second, we aim to lay a ground work for rigorous further research on this topic by tying two major theoretical approaches of governance together under one conceptual framework. Our predictions were tested with data from the survey of apparel manufacturers and retailers. The analysis results support the predictions moderately.

Analysis of needs for special purpose English curriculum of dental hygiene students (치위생학 전공 학생의 특수목적 영어교과목 요구분석)

  • Park, Myeong-Hwa;Park, Jong-Tae;Jang, Jong-Hwa
    • Journal of Korean society of Dental Hygiene
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    • v.21 no.1
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    • pp.41-51
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    • 2021
  • Objectives: This study analyzes the demands of dental hygiene college students for English courses and proposes ways to improve English courses for college students majoring in dental hygiene that would take advantage of English for specific purposes (ESP) in the future. Methods: Using a structured questionnaire, four universities by region with departments of dental hygiene were selected at random, and out of a total of 260 college students majoring in dental hygiene, data of 258 students, excluding data with missing values, were considered for investigating the needs of English curriculum development using the SPSS program. Results: Total 82.1% of the students expected English programs, and they said that English was important, The proposal for English curriculum development indicated that although the number of English programs was sufficient, diversification of English programs or changes in methods of managing classes were required. As for the need for English programs (66.4%), they required more ESP, such as practical English for dental or dental terminology, which can be used clinically and more than English for general purposes (EGP). Conclusions: Students in dental hygiene showed a higher demand for more professional ESP that can use clinically as dental hygienists in the future. It is necessary to consider the reorganization of the curriculum or changes in the method of managing English classes by reflecting one demands of dental hygiene students.

Nurses' Work-family Boundary Management (간호사의 일-가정 경계선 관리)

  • Kim, Miyoung
    • Journal of Korean Academy of Nursing Administration
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    • v.19 no.1
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    • pp.17-27
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    • 2013
  • Purpose: This study was done to explore how nurses manage the boundary for work-family balance. Methods: Data were collected through in-depth interviews from February 1 to May 28, 2012. Participants were 13 married nurses with children. The constant comparative method was adapted for data analysis. Results: In this study, nurses' work-family boundary management had characteristics of integration, maintenance and control, but it was adjusted and modified over time as the order of priorities was rearranged according to changes in internal cognition and family support. Nurses strategically persuaded their families to understand their work and share housework in an effort to integrate work and family, while controlling them by managing working hours and time for themselves. Conclusion: The results of the study indicate that nurses' work has an impact on family life due to heavy workload and insufficient time, however the work-family balance can be successfully maintained with the effective separation of the two areas.

Research on the Customers' Dissatisfaction Behavior Types After Product Purchase from the Internet Shopping Mall : Case Study for Korea Post Office Shopping

  • Sun, Han-Gil;Jung, Hye-Eun
    • Journal of Information Management
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    • v.40 no.4
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    • pp.151-171
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    • 2009
  • This study is to investigate dissatisfaction behavior of customers who purchase products on the Internet shopping mall and to find customers' dissatisfaction behavior types for effectively responding to that. Managing dissatisfaction behaviors are related to the customer satisfaction. To conduct this study, Call Center data was collected and analysed by qualitative method. The results showed that dissatisfaction of product quality and disappointment have different effects on post--purchase behaviors. Customers who feel more dissatisfaction with product quality showed the aggressive response such as exchange, refund, while customers who feel disappointment are likely to switch the shopping mall or to cancel the order. These results of customers' dissatisfaction behaviors indicate that company has to manage both product quality and the customer's experience dimension.

A system dynamics study on the Trust and Cooperation in the Policy Implementation Network (정책집행 네트워크에서의 신뢰와 협력생성에 관한 시스템다이내믹스 연구)

  • 박성진;맹보학
    • Korean System Dynamics Review
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    • v.1 no.2
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    • pp.61-89
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    • 2000
  • The purpose of this study is first, to find out what factors affect the cooperation and trust within the functions in the policy implementation network and in what mechanism these factors interact, second to investigate the whys to manage trust and cooperation successfully in the dynamic situation such as the network setting. For these purpose, this study reviews the concept and characteristics of policy implementation organizations, second, extracts the various factors affecting trust and cooperation in the network situation, third applies and analyzes the relationship among factors to system dynamics model based on the game theory. The results of this study could be summarized as follows: It was found that the utility change within the participants by persuasion & mutual understanding and change of rule would be leading to success in policy implementation network. Also bureaucratic management such as power enforcement does not have any good impact in the managing network. In this study, system simulation method tried to analyze the hypothesis. Quantitative and case analyses were not accompanied and analysis was limited to two-person game theory. So there is some doubt this results could be generalized to actual situation which is N-person game.

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The Influence of Psychological Capital, The Effects of Emotional Intelligence and Positive Mood (심리자본의 영향력과 감성지능 및 긍정적 기분의 효과)

  • Kim, Dae-Sik;Na, Sang-Kyun
    • Journal of the Korea Safety Management & Science
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    • v.19 no.2
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    • pp.159-171
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    • 2017
  • This study aims to analyze the influence of psychological capital on organizational performance and to verify the moderating effect of emotional intelligence and the mediating effect of positive mood. The results of an analysis are as follows: First, the influence of psychological capital is higher in job satisfaction than in OCB. Second, the moderating effect of emotional intelligence is recognized in psychological capital and organizational performance. In particular, job satisfaction shows a higher moderating effect than OCB does. Third, no direct effect of psychological capital on OCB is recognized while an indirect effect of psychological capital on OCB through positive mood is recognized. Thus, it is judged that the results of this study would be effectively utilized as a means of motivation for growing individuals and achieving organizations'goals by emphasizing the importance of psychological capital and psychology and systematically managing psychological phenomena according to individual differences.

Analyzing Characteristics of Construction Complaints with Construction Project Type

  • Lee, Ju-Hui;Lee, Changjun;Yun, Sungmin
    • Korean Journal of Construction Engineering and Management
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    • v.24 no.3
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    • pp.52-61
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    • 2023
  • Conflicts in a construction project not only make negative impacts on project performance such as schedule delay or cost overrun but also require social cost to resolve the conflicts. Although the conflict needs a preemptive management because a conflict usually begins with a complaint, existing studies have focused on conflict resolution after it occurs. This study identifies and categorizes complaints which mainly appear in the construction projects. Those complaints were evaluated and quantified in terms of occurrence frequency and potential to conflict through a questionnaire survey with industry experts. Using the survey results, this study examines the characteristic of complaints in linear project and clustered project, and analyzes what kind of complaints occur by project type. As the results, this study derives the complaints with high potential to the conflicts that should be managed first during managing a construction project in each project type.

Governance Mechanisms and Opportunism in Inter-firm Relational Exchanges

  • Kim, Sang-Hyun
    • Journal of Distribution Science
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    • v.12 no.1
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    • pp.5-12
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    • 2014
  • Purpose - The general objective of this study is to explain the governance mechanisms of relational exchanges by considering both economic and relational factors. As regards the relationship between opportunism and governance mechanisms, opportunism was hypothesized as being positively related to the use of the authority mechanism, and negatively related with use of the trust mechanism. Research design, data, and methodology - Purchasing relationships between original equipment manufacturers (OEMs) and their component suppliers were chosen as the empirical setting. Purchasing specialists in each company, who interact regularly with suppliers and have the major responsibility for managing the exchange relationships with suppliers, were used as the respondents for this study. A mail survey methodology was employed to collect data in the final field survey. Results - As predicted, opportunistic behavior is found to be negatively related to the use of the trust mechanism and positively related to the use of the authority mechanism. Therefore, the result supports the proposed hypotheses. Conclusions - By integrating research streams, this study contributes to the marketing discipline by improving our understanding of when and why different mixtures of governance mechanisms are used.

Stress and Coping Associated with an Early Childhood Teacher Education Practicum : The Student Teacher's Perspective (보육실습 현장에서 실습생이 들려주는 스트레스와 대처)

  • Kim, Sun-Young;Seo, Won-Kyung
    • Korean Journal of Child Studies
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    • v.31 no.2
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    • pp.135-150
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    • 2010
  • This qualitative study explored the causes of student teacher stress during an early childhood teaching practicum and investigated the ways in which student teachers cope with this stress. Four student teachers in the same practicum placement were individually interviewed. The findings revealed that stress arose over a variety of concerns including both lack of professional knowledge related to the teaching practice and the challenges involved in establishing a positive relationship with their cooperating teacher, the parents and staff. The stress experienced by the student teacher was accompanied by physical symptoms such as exhaustion, fatigue, and the onset of vulnerability to colds. However, the students were found to be generally unsuccessful in managing their stress effectively. The results suggest that attempts to improve the practicum environment should be accompanied by academic interests and practical issues related to these stresses and that there is a clear need for programs designed to assist student teachers develop stress management skills.

Analysis on Demand Response Aggregator in Electricity Market (수요관리사업자가 수요반응 전력시장에 미치는 영향 분석)

  • Lee, Kwang-Ho
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.66 no.8
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    • pp.1181-1186
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    • 2017
  • The purpose of Demand Response is to reduce the cost of excessive resources and equipment by spontaneous load reductions at peak loads. Having enough power consumers participating in these schemes is key to achieving the goal. Demand Response Aggregator (DRA) is responsible for recruiting demand resources and managing them to participate in reducing the load. DRAs change the price elasticity of demand functions by providing incentives to demand response, thereby affecting price formation in the electricity market. In this paper, this process is modeled to analyze the relationship between DRA's strategic bidding and market outcomes and load reductions. It analyzes the results by applying to competition between DRAs, competition between DR and Gencos, and coexistence of DR load and non-DR load. It is noteworthy that we have found a phenomenon called the Balloon Effect.