• 산업융합연구
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• 제20권11호
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• pp.177-184
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• 2022

본 연구는 외모에 대한 사회문화적 태도 및 외모 콤플렉스가 반영구화장 만족도에 미치는 영향에서 준거집단의 영향의 조절효과를 검증하였다. 이를 위해 반영구화장을 시술받은 210명을 대상으로 설문조사를 실시하여 결과를 얻었다. 이를 SPSS 프로그램을 통해 결과를 분석하였으며 결과는 다음과 같다. 첫째, 외모에 대한 사회문화적태도 중 신체적 외모의 사회적 중요성을 인지하는 인식은 시술 만족도에 유의한 영향을 나타냈다. 둘째, 자기의식적 외모콤플렉스는 시술 만족도에 유의적 영향을 나타냈다. 셋째, 외모에 대한 사회문화적 태도인 내면화가 시술 만족도에 미치는 영향에서 준거집단의 영향이 조절효과가 있음이 나타났으나 신체적 외모의 사회적 중요성을 인지하는 인식은 준거집단 영향의 조절효과가 나타나지 않아 차이를 보였다. 넷째, 외모콤플렉스인 타인에 의한 외모콤플렉스와 자기의식적 외모콤플렉스 모두 세미퍼머넌트 시술만족도에 미치는 영향에서 준거집단 영향의 조절효과가 나타났다. 마지막으로 세미퍼머넌트 시술만족도가 높을수록 향후 추가적인 시술의사가 높아지는 것으로 나타났다.

• 융합정보논문지
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• 제9권12호
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• pp.302-312
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• 2019

본 연구는 미용사(메이크업) 국가기술자격증 응시 경험자 및 취득자 220명을 대상으로 자격증 취득을 위한 교육인식 하위요인(필요성, 효용성, 가치, 비용, 적절성)이 현장활용성 및 만족도에 미치는 영향과 각 요인간의 상관관계를 분석하였다. 메이크업자격증 실기 과정 중 활용도 높은 종목은 뷰티메이크업으로 선택하였다. 자격증 교육인식에서 필요성이 높게 나타났고 비용, 연간 시험 횟수에 대한 인식이 낮게 나타나 개선이 필요한 것을 알 수 있었다. 현장활용성에서 뷰티메이크업 활용을 높게 인식하였고 자격증 취득에 대해서 높게 만족하였으며 급여에 대해서는 낮게 인식되었다. 국가기술자격증 교육인식 하위요인 중 필요성, 비용, 적절성이 현장활용성과 만족도에 유의한 정(+)의 영향을 미쳤고 그 중 적절성이 현장활용성에, 비용이 만족도에 가장 큰 영향을 미치는 것으로 나타났다. 따라서 메이크업 자격증 분야의 세분화 및 전문화와 취득을 위한 비용 절감 및 활용성이 높은 이론 및 테크닉 개선을 위한 노력이 필요하다.

• 한국의상디자인학회지
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• 제23권3호
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• pp.73-85
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• 2021

The purpose of this study is to understand the influence of the professor's image making (internal, external, social image) perceived by college students on instructional outcomes. The influence of the professor's image making on class satisfaction and class commitment was analyzed, and the mediating effect of class satisfaction and the relationship between class satisfaction and class commitment in the relationship between image making and class commitment was considered. First, it was found that the external image and social image of the professor had a significant effect on class satisfaction. The level of interpersonal relations, such as communication, manners, manners, and intimacy as well as the management of external expressions, clothing style, makeup, hair, gestures, postures, attitudes, voices, speech, and speech speed brings satisfaction to the class. Second, it was found that the professor's inner image, outer image, and social image had a significant effect on class commitment. In order to satisfy the students' immersion in class, professors are required to manage internal, external, and social images. Third, it was found that class satisfaction had a significant effect on class commitment. If the class satisfaction is high, it means that class immersion also increases. Fourth, as for the social image of a professor, it was found that class satisfaction had a completely mediating effect in the relationship between class commitment, and the external image of a professor was found to have a partial mediating effect in class satisfaction in the relationship between class commitment. It was found that the social image of professors perceived by college students improve class satisfaction, and this improves class satisfaction further enhances class immersion.

• 디지털융복합연구
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• 제18권3호
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• pp.49-57
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• 2020

시간이 지남에 따라 뷰티산업은 성숙한 산업으로 접어들게 되면서 변화하지 않으면 살아남을 수 없게 되었다. 현실적으로 뷰티산업 중에 가상체험 마케팅(Virtual ExperimentalMarketing)을 위한 AR시장은 점점 커지고 있다.미국의 FACEBOOK과 같은 글로벌 기업들도 AR에 투자를 많이 하고 있다. 현재 증강현실을 활용한 모바일 앱은 소비자들에게 많이 소개된 유형이므로 AR앱을 체험 마케팅의 트렌드를 쫓고 있다. 따라서 증강현실 기법을 사용하는데 모바일 AR앱을 통한 체험콘텐츠에 있어서 미혼과 기혼 여성을 중심으로 증강현실을 접목한 메이크업 체험이 여성 소비자들의 만족도에 어떻게 영향을 미치는지, 소비자가 느끼는 체험의 만족도를 매개로 구매의도와의 관계는 어떠한가를 조사하고자 한다. 또한 신기술인 증강현실 마케팅이 활발해지고 있는 시점에서 총체적인 요인들을 분석함으로써 메이크업이 접목된 증강현실의 개발방향을 제시하는데 도움이 되고자 한다.

• 한국생활과학회지
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• 제18권6호
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• pp.1257-1266
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• 2009

The developments of consumption culture and mass media have caused consumers to take a greater interest in appearance, and as a result, the appearance related industry has been rapidly developed. Since appearance serves as a means to attain a smooth and successful social life, women invest a lot of time in cultivating their appearance more prominently than others and are more agreeable to the criteria of beauty in society. This study is to analyze the degree of satisfaction of appearance in teens to women in their 50s as classified by their lifestyle. For the data analysis, the statistical program, SPSS WIN 14.0 was used. First, the results of examining the degree of interest in appearance, the degree of bodily satisfaction, and the degree of bodily importance showed that the interest in appearance was highest in the fashion pursuing group. The degree of bodily importance was highest in the economy-oriented group. Second, appearance management attitudes showed significant differences m hair attitudes, makeup attitudes, skin attitudes, face-lifting attitudes, and clothing attitudes, depending on the types of lifestyle. Third, it could be seen that the conservative-oriented groups were doing more skin care management than the other groups.

• 가정과삶의질연구
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• 제30권4호
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• pp.105-117
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• 2012

This study examined Chinese students' satisfaction level regarding their Korean Internet shopping mall experiences and the measured factors were pre-purchase, purchase, delivery, A/S and security, additionally, evaluate the level of repurchase intention on Chinese students living in South Korea. To accomplish these goals, an online questionnaire survey was conducted between October 1 and 10, 2011. A total of 365 questionnaires were used for the final analysis. The analysis process involved many statistical methods such as frequency, correlation and regression. The results indicate the following finding: First, Chinese students normally visited and purchased from popular Internet shopping malls and the items that they purchased the most frequently were clothing and shoes, makeup, computer and electronics. Second, the Chinese students' satisfaction level regarding their Internet shopping mall experiences was not high. They were especially worried about security matters regarding their personal or financial information. Third, their satisfaction level with the delivery process has the largest influence on their repurchase intention. Also, their gender, the length of time they had lived in Korea, the length of time they spent on Korean Internet shopping mall websites, the amount of frequency of online shopping in Korea, and their satisfaction with their purchase, the delivery process, the A/S process and security affected their repurchase intention in different degrees. The conclusion provides valuable information for devising a strategic direction for improving the foreigners' satisfaction level regarding and repurchase intention on Korean Internet shopping malls.

• 복식
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• 제57권5호
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• pp.99-111
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• 2007

The purpose of this study were to identity face satisfaction and make-up behavior according to their lifestyles of middle aged women. The subjects were 350 women of 40 - 59 years old. The results of this study were as follow: 1. Lifestyle factors of middle aged women were self confidence, leisure activities, interests in appearance, economical efficiency, conservatism, and value-orientation. They were classified into four types of dignified & appearance interested group, passive stagnated group, unconfident & economic group, and value-oriented & leisure group according to their lifestyles. 2. They were satisfied with their eyes, lips, and eyebrows, but not satisfied with face tone, face shape, and skin texture. Total face satisfaction level was over average. The face satisfaction level of dignified & appearance interested group and value-oriented & leisure group were higher than other groups, but that of passive stagnated group was the lowest. 3. They pursued internal beauty and natural makeup, and did not follow trendy colors. Dignified & appearance interested group pursued characteristic, elegant, changeable, and various make-up colors, but value-oriented & leisure group pursued more various, changeable, and trendy colors. They did not prefer trendy products because of high price. Dignified & appearance interested group and unconfident & economic group were highly price-oriented, but value-oriented & leisure group purchased trendy products. 4. Dignified & appearance interested group included working women with not much income, but passive stagnated group included low-educated and non-working women. Unconfident & economic group included low-educated non-working women with not much income, but value-oriented & leisure group included highly-educated working women with high income.

• 복식문화연구
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• 제29권5호
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• pp.719-734
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• 2021

The aim of this study was to determine the therapeutic effects of beauty care on negative mental health, including stress and depression. Nail care, massage care, and makeup were used as programs for beauty therapy. Qualitative research was conducted with six female participants over five-month period. After interviewing the subjects in advance, beauty care treatments were performed every week 4 weeks in the following order: nail care, massage, and makeup. The results are as follows, First, the participants perceived beauty care in the form of 4 concepts: "courtesy in social life," "investment in oneself," "self-satisfaction," and "self-care." Second, the effects of beauty therapy were categorized as "psychological effects," "confidence," "behavioral changes," "evaluation of others," and "positive social effects." Third, each subject showed different psychological effects during the process when the function of the therapy took effect through the beauty care treatment. It was confirmed that confidence levels increased as a result of treatment through the process of becoming re-aware of oneself. Positive statements from the participants included: "I want to go out," "I have become kind and positive to others," "I have become more active in a given task," and "It seems that my work ability is improving." Finally, t-test results for self-esteem, depression, and stress showed there were significant differences in self-esteem and depression. This confirmed that self-esteem increased, and depression decreased after the beauty care treatment.

• 한국의류산업학회지
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• 제24권6호
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• pp.782-788
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• 2022

Our research participants were composed of health teachers exhausted by the COVID-19 pandemic. This study analyzed the attitudes towards image-making through utilizing the job training at Gwangju Metropolitan Office of Education on August 2022, where our study was able to obtain and analyze 30 elementary, middle, and high school health teachers who participated. Image making is defined as playing a role in increasing self-esteem through outward appearances such as facial expressions and posture, personal color, makeup, tone, hairstyling, and fashion and impacting individuals inwardly to increase self-confidence. Therefore, there is a positive impact in providing an image-making program that considers the occupational characteristics of a health teacher. It had the effect of stress relief and aided in building a healthier self-image among the participants. The results our study showed the following results. First, all participants had various concerns regarding their appearance and deemed that image-making was necessary, yet they needed to be more informed regarding the specific methods of doing so. Secondly, participants were mainly focused on purchasing makeup products for image making. Although participants showed interest in a personal color diagnosis, there needed to be more support in approaching the subject as the diagnosis was necessary from an expert. Third, participants stated that image-making should occur for their middle-aged selves when experienced in the field. Participants believed that they would be more concerned with how others viewed them after gaining expertise. Hence, this study found that the occupational characteristics of health teachers greatly benefitted from image-making programs oriented to their careers and would also show an increase in job satisfaction.

• 한국의류학회지
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• 제29권9_10호
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• pp.1219-1229
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• 2005

The objectives of this study were to investigate the differences in clothing and body attitude according to demographic variables, and to examine how clothing and body attitude were influenced by social values and demographic variable of adolescents. The questions of 5-point Likert scale were used for the evaluation of clothing attitude, body attitude, and social values. Four dimensions of social values were derived by factor analysis: 'the sense of estrangement', 'the satisfaction with school life', 'materialism', and' the sense of community'. Subjects were 373 adolescent girls in Seoul(182 middle school students and 191 high school students). The data were analyzed by using factor analysis, t-test, one-way ANOVA, and multiple regression analysis. First, the conformity to entertainers' dresses was influenced by materialism and age(-). Clothing aesthetics was influenced by materialism and allowance, and fashion was influenced by materialism. Second, the interest of plastic surgery was influenced by materialism and allowance. The interest of weight was influenced by the sense of estrangement, school grade(-), the education level of mother, materialism, and the satisfaction with school life. The interest of makeup was influenced by allowance, school grade(-), and the education level of mother(-). Appearance satisfaction was influenced by the sense of estrangement(-) and the satisfaction with school life. The present result means that social values such as materialism and the sense of estrangement are significant variables to understand the appearance attitude of adolescents.