• 한국건축시공학회:학술대회논문집
• /
• 한국건축시공학회 2017년도 추계 학술논문 발표대회
• /
• pp.39-40
• /
• 2017

This study aims to evaluate the humidity control performance of low-priced generic ceramic panels that are used to control humidity. Temperature and humidity are monitored by using 'Living Lab' and the change of indoor relative humidity is measured and analyzed. According to the results of the study, the indoor relative humidity of rooms installed with ceramic panels was found to be low compared to that of living rooms by 2.2%RH (test period) and 3.2%RH (daily). In the case of maximum relative humidity, rooms installed with ceramic panels were found to be low by 6.9%RH. The results are attributable to the humidity absorption of ceramic panels. Accordingly, future ceramic panels need the improvement of performance and an appropriate construction area should be derived depending on indoor space.

• 복식
• /
• 제60권8호
• /
• pp.100-117
• /
• 2010

The cosmetics industry is executing the experiential marketing strategy, which focuses the brand experiential experience for the connection with consumers and differentiated strategy for the company's brand image, according to the expansion of quality service, which increasingly consume a diverse experience. Among these, the low-priced cosmetics market is trying a variety of experiential marketing to provide positive experience of their product and their brand through a unique service or event to stimulate the motions of young woman, who are changing rapidly, and is actively utilizing the means of marketing to form brand equity for these experiential marketing. Therefore, this study is to find out the effect of customer experiential on the brand equity through a variety of experiential marketing of low-priced cosmetics brand and based on the result, we were able to find out that the experiential marketing is also used as important means of marketing for low-priced cosmetics market to secure the brand equity and to maintain long-term relationship with the customer. This is expected to provide strategic and practical implications to the cosmetic marketing managers for customer management and this will recognize the importance of customer experiential in cosmetic marketing and suggest proper marketing strategy plan. In this study, the multiple regression analysis was mainly uses to find out the influence between the variables for low-cost cosmetic brand but we're hoping to execute a study, which directly and indirectly covers the complete path by using the various parameters, which can be effected on the brand equity.

• 통상정보연구
• /
• 제15권3호
• /
• pp.25-39
• /
• 2013

본 연구는 광주와 주요 교역대상국인 미국, 일본, 중국 간 산업내무역을 분석하였다. 산업내무역 분석은 먼저 수평적 산업내무역과 수직적 산업내무역으로 나누고 다시 수직적 산업내무역 중에서 임계치를 0.25로 선정하여 저품질 수직적 산업내무역과 고품질 수직적 산업내무역을 하는 제품으로 나누어 살펴보았다. 광주는 중국과 저품질 수직적 산업내무역을 하는 제품이 거의 없으며 일부 품목에서는 수평적 산업내무역을 하고 있는 것으로 나타나 광주가 중국에 고품질의 제품을 많이 수출하고 저품질 제품을 수입하고 있다는 것을 알 수 있다. 반면 일본 또는 미국과는 주로 저품질 산업내무역을 하고 있어 저품질 제품을 수출하고 고품질 제품을 수입하고 있는 것으로 나타났다. 하지만 중국과는 다르게 고품질 수직적 산업내무역도 하고 있는 것으로 나타났다. 이러한 분석결과에 따라, 수출마케팅 방안으로는 고부가치형 수출체제로의 전환, 성숙단계별 차별화 전략, 현지진출 네트워크 구축, 지역 내 중소기업의 네트워크 구축, 무역전시회에 대한 정부의 지원, 지방 중소기업에 대한 특화 프로그램을 제시하였다.

• 한국의류산업학회지
• /
• 제7권6호
• /
• pp.617-623
• /
• 2005

The purpose of this study was to examine the consumers' purchasing behaviors of budget-priced cosmetics. Questionnaires used for this study were composed of 44 questions including 9 questions about budget-priced cosmetic purchasing behavior, 15 questions about satisfaction, 15 questions about repeat purchasing intention, 1 question about the reason of satisfaction or dissatisfaction, and four questions about demographic variables. Questionnaires were administrated to 317 people who were Daegu & Kyungpook region residents and had shopping experience on budget-priced cosmetics during 2 weeks from March 2005. Respondents' age was limited from 20 to 40. Data were analyzed by using correlation, crosstabulation analysis, and frequency analysis utilizing SPSS/WIN. The results were as follows. Consumers went to budget-priced cosmetics' shops 'for low price', 'for trial' and 'for curiosity'. The best purchased products among the budget-priced cosmetics were basic cosmetics, and the second purchased products were make-up cosmetics. 41.4% of the whole respondents answered that they spent 5,000~10,000won per one time visit, and 65% of those answered they visited once or twice per a year and once per two or three months. In this study a level of satisfaction for the entire products, consumers neither unsatisfied nor fully satisfied. For the question of the intention to repurchase for the budget-priced cosmetics, the respondents answered that they will not positively purchase again. A level of satisfaction and the intention to repurchase had positive correlations. The reason which consumers satisfied with the products was chiefly related to price and that which consumers unsatisfied the products was related to products themselves.

• 대한가정학회지
• /
• 제34권3호
• /
• pp.47-57
• /
• 1996

Ther purpose of this study was to investigate the perceptual differences in brand images of national medium-low price casual clothing according to purchase volume and brand loyalty. Additionally, differences between Seoul and County of Chungnam in purchase volume of each brand of medium-low priced casual, information source and companion in purchasing the brands were analyzed. The questionnaires were administered to 540 college student living in Seoul and County of Chungnam, and the method used to analyze the data were frequency, factor analysis, and t-test. The results were as follows: 1) Perceptual mapping showed that preference ranks among the six brands were same regardless of purchase volume and brand loyalty, but heavy users and loyal consumers to medium-low priced casual brands had more favorite brand image than light users and non loyal consumers. 2) Those who live in County of Chungnam purchased all six brands more than those who love in Seoul with the exception of Hunt. Information sources such as catalogs and celebrity were more used in County of Chungnam. Most accompanied shopping alone both in Seoul and County of Chyngnam, however family members were more influential in Seoul, whereas the same sex friends were in County of Chyngnam.

• 한국콘텐츠학회논문지
• /
• 제18권7호
• /
• pp.388-400
• /
• 2018

소형주택은 2009년 완화된 주택법 이후 꾸준히 공급되어져 오고 있다. 이에 본 연구는 소형주택 시공 관련 전문가 집단을 대상으로 설문조사를 실시하여 문제점을 도출하여 개선방안을 제시하고자 하였다. 첫째, 저가수주는 불리한 계약의 주요 원인이며 수주실적관리를 위해 저가수주를 하고 있었다. 저가입찰 및 저가수주는 건설 업체 유지를 위해 계약하게 되고 결국 건축물 안전 환경까지 위협하게 되는 것이다. 또한 적절한 기간의 입찰 및 공사 기간이 주어져야 할 것으로 판단된다. 둘째, 시공 프로세스를 준수하지 못한 사례가 많아, 중소건설업체의 업무 표준화가 필요한 상황이며, 관련 내용을 인지하지 못한 실무자가 많아 정기적인 교육이 필요한 것으로 판단된다. 셋째, 현재 가장 필요한 정책 방향에 대해 저가입찰 지양과 부실업체 시장퇴출이 가장 높게 나타났다. 안전 환경을 위해 저가입찰과 부실업체에 대한 개선이 필요하다고 판단된다. 대부분 소형주택을 짓는 중소건설업체는 업무 여건이 열악하다. 따라서 업무에 대한 표준화와 저가수주 지양으로 소형주택의 안전 환경을 제고해야 할 것이다.

• 유통과학연구
• /
• 제18권1호
• /
• pp.95-105
• /
• 2020

Purpose: Will more expensive gifts be more pleasurable and appreciated? This is a general expectation of gift-givers. According to the previous study on Americans (Flynn and Adams 2009), recipients tend to appreciate gifts regardless of their price. It indicates that there is an interaction effect between position (giving / receiving) and gift price. This study expands the previous study and aims to answer the following two questions: "Are such an interaction effect observed in Korean, too?" and "What types of people prefer expensive gifts?" Research design, data, and methodology: Study 1 of the current research repeated the Study 3 of Flynn and Adams (2009), with an iPod (high-priced gift condition) and a music CD (low-priced gift condition). That is, a 2 (gift price: high / low) x 2 (position: giver / receiver) between-group design was used. Study 2 used gift certificates of 100,000 won (high-priced gift condition) and 5,000-won gift (low-priced gift condition). Unlike the previous study that measured only one dependent variable (gratitude), this study added five more dependent variables in an attempt to exclude alternative explanations, such as endowment effects or emotional conflicts. This study also measured individualism / collectivism, face sensitivity, and materialism to explore the types of people who prefer expensive gifts. Results: The interaction effect between gift price and position on the level of appreciation was not significant. Meanwhile the main effect of gift price and of position were significant. The gift-recipient was more appreciative than the gift-givers' expectation regardless of the price of gifts. To investigate individual differences, individualism/collectivism, face sensitivity, and materialism were examined, but none of these variables were significantly related to the preference for expensive gifts. Respondents who received gift certificates in Study 2 were less grateful than those who received iPods or music CDs in Study 1. Conclusions: This study found that Koreans tend to be more grateful if they receive expensive gifts, in contrast to the Flynn and Adams (2009)'s study with Americans. In addition, gift-recipients appreciated more than givers' expectation and were more grateful when they received tangible products rather than gift certificates.

• 한국의류학회지
• /
• 제41권6호
• /
• pp.994-1009
• /
• 2017

This study defines the concept of 'Effortless Chic' that continues to lead fashion world trends in a social climate not to bound by formalities that also consider changes in the term's meaning. Effortless Chic can be defined as behavior or fashion expressed in a refined, gracious manner, with skillfulness that does not show physical or mental efforts. Effortless Chic has the characteristics of being classic, fashionable and genderless, smartness which appropriately matches high-priced and low-priced brands, being eclectic between glamor and simplicity, or unconventional that also includes convenience, functionality, graciousness and softness. Active use of fabric with ease of care and use of design items capable of a variety of styling regardless of the season shows that effortless chic is receiving a strong attention thanks to the trend of eased TPO norm application. In conclusion, effortless chic shown in modern fashion does not mean an actual lack of endeavors as indicated by the word itself or low-priced fashion items, but can be seemed as another name for luxury represented by naturalness that hides the efforts.

• 한국건축시공학회:학술대회논문집
• /
• 한국건축시공학회 2017년도 춘계 학술논문 발표대회
• /
• pp.184-185
• /
• 2017

In this study, the performance of low-priced ceramic panels developed to improve the poor interior residential environment of the underprivileged was evaluated by comparing them with the performance of I Company (Japan)'s Eco karat, a representative humidity control panel. Experimental results showed that the humidity control performance of the Ceramic panel was 53.33g/㎡, which was about 54% less effective than 98.88g/m2 of the Ecokarat. As a result, it is believed that the need to improve the quality of the Ceramic panels.

• 한국의상디자인학회지
• /
• 제12권3호
• /
• pp.1-15
• /
• 2010

The purpose of this study is to clarify of the distribution routes of cosmetics by their types and differences in choosing them according to ages with the ones in choosing brand by the type according to them. The subjects of the study were females aged 20 plus living in Seoul and Gyeonggi Province between January and February 2008, and 427 questionnaires were used for analysis. For data analysis SPSS 17.0 statistical program was used, and principal component analysis, frequency analysis, ${\chi}^2-test$, ANOVA test and Duncan test were conducted. The results and conclusions of this study are as follows: first, cosmetics store use by product type was examined. Department stores were used most often to purchase skincare, base and color products, while large cosmetics stores were used most frequently to buy hair and body products. Second, The result of the differences in choosing brand by type of cosmetics has found that there are the meaningful differences between Korean low and middle priced brands and foreign high priced ones in skincare and base products. The Korean low and middle priced brands of skin care products show that various distribution routes are simultaneously and highly used as choices in internet, cosmetics specialty stores and large general ones are higher than other distribution routes. Color products have found that there are the meaningful differences in the entire brands. Hair and body products have found that there are the meaningful differences in three brands except the Korean high priced brands. Third, the differences in cosmetics store selection by age were investigated. As for online purchasing, people in their 20's were most likely than other age groups to purchase online. Meanwhile, in case of other stores including door-to-door sales and home shopping, people aged 40 and older were more prone than other age groups to purchase base, color and body products through these stores.