Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)
- Volume 12 Issue 3
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- Pages.1-15
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- 2010
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- 1229-7240(pISSN)
A Study on the Distribution Routes of Cosmetic by Their Types
화장품 유형별 유통 경로에 관한 연구
- Lee, Jung-Woo (Dept. of Clothing, Kyungwon University) ;
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Kim, Mi-Young
(Dept. of Clothing, Kyungwon University)
- Received : 2010.05.21
- Accepted : 2010.08.13
- Published : 2010.09.30
Abstract
The purpose of this study is to clarify of the distribution routes of cosmetics by their types and differences in choosing them according to ages with the ones in choosing brand by the type according to them. The subjects of the study were females aged 20 plus living in Seoul and Gyeonggi Province between January and February 2008, and 427 questionnaires were used for analysis. For data analysis SPSS 17.0 statistical program was used, and principal component analysis, frequency analysis,