• Title/Summary/Keyword: local media

Search Result 756, Processing Time 0.03 seconds

Taking all the Glory of Regional News Media by Seoul-based ones: A YouTube Interview Reporting Case of TV Maeil Shimnum (네트워크 미디어 유튜브에 나타난 서울중심 언론의 지역 언론 콘텐츠 전재: TV매일신문의 원희룡부인 인터뷰 사례 분석)

  • Park, Han Woo;Yoon, Ho Young
    • The Journal of the Korea Contents Association
    • /
    • v.22 no.6
    • /
    • pp.135-144
    • /
    • 2022
  • This study explores that how the logic of network power in the existing digital content distribution structure works against local media. The limitless citation of local media content, in particular, is becoming more common in order to profit from network traffic while not giving appropriate remuneration for local media content. This study tried to demonstrate how network media dominance alienates local media material by using YouTube network analysis of TV Maile Shinmun. According to the research result, it was found that major news media tends to take profits from the local media interview by not properly indicating the source video, or reporting the core content of the local media interview, making it unnecessary to look for the original video source. Despite the viewpoint that the digital environment presents opportunities for local media, the current network logic would not benefit local media, which calls for the need that the digital content distribution strategy of local media develops a new order such as NFT, one of blockchain-based monetary system.h the help of information technology.

Factors Influencing Social Media Use in Local Government (지방자치단체의 소셜미디어 활용과 영향요인에 관한 연구)

  • Noh, Jae-In;Chad, David Anderson;Seo, Jin-Wan
    • Informatization Policy
    • /
    • v.26 no.3
    • /
    • pp.36-52
    • /
    • 2019
  • The use of social media in government has expanded steadily around the world on the basis of Web 2.0 technology. The government uses social media as a tool for enhancing transparency, participation, collaboration, and saving costs. However, the use of social media in the public sector has not only been positive. It has also been described as a double-edged sword. Most local governments in South Korea use social media for a variety of reasons but there has not been enough practical study of the effectiveness of social media use in the public sector. Local governments generally have positive views of their social media use but the real application of social media is not consistent in each local government. This study tried to determine the reality of social media use in local government and what factors influenced its use. The research analyzed the data from a survey conducted by the Korea Local Information Research & Development Institute (KLID) in 2015 and data from Facebook in each local government. The results show that most local governments were using Facebook for promotional purposes and local government officials similarly recognized that they were using Facebook well. However, local governments showed great differences in their use and practical effect. Meanwhile, the study found that population, financial independence, level of government, the entity operating social media, the median age, and whether social media are used for interaction or to gather opinions were the most influential factors that make a difference in utilization in local government.

A Study on the Development of Components for Local Government's Records Management of Social Media Guidelines : Focused on Overseas Policy·Cases (지방자치단체의 소셜미디어 기록관리 지침 마련을 위한 구성요소 도출 연구 국외 정책·사례 중심으로)

  • Lee, Jung-min;Lee, Jung-eun;Shin, Cheong ryong;Oh, Hyo-Jung
    • The Korean Journal of Archival Studies
    • /
    • no.65
    • /
    • pp.111-150
    • /
    • 2020
  • Social media, also known as the 'revolution of communication', has become a major means of communication and service in contemporary society. Unlike existing media, the advantage of being able to deliver interactive information is already beyond the level of use between individuals and government efforts to use it. In fact, local governments in Korea operate one or more social media services for various purposes, which promotes policies of local governments or provides prompt information to local residents. These social media records are based on public business and should be managed as records. However, the legal basis for managing records of social media in the area of public records management is currently small, and each local government does not recognize the need for records management. Social media operate by local governments are not only of different types but also difficult to manage as standardized guidelines. Nevertheless, minimal guidance is needed to manage and preserve social media records. The purpose of this study is to draw out the least common elements in the preparation of guidelines for social media record management. For this purpose, the guidelines and policies established by advanced countries that already systematically manage social media were analyzed and the items and characteristics were derived. In addition, the guidelines were checked for application by comparing actual social media records with social media archives. This study is meaningful in that it proposed components that should be included in the development of guidelines for the management of social media records in local governments through the actual status of social media archive operations.

Improvement of Local Broadcasting Service in the Age of Digital Media: Focusing on KBS (디지털 미디어 시대 지역방송 서비스 개선 방안: KBS를 중심으로)

  • Do, Gi-Tae;Jung, Hoe-Kyung
    • Journal of Digital Convergence
    • /
    • v.18 no.4
    • /
    • pp.381-388
    • /
    • 2020
  • Based on local viewers' awareness of locality and consideration of desired local broadcasting service, this study explored the direction of service policy and specific service strategy of local broadcasting. The research method is a secondary analysis using three regional audience surveys and in-depth interview data conducted by KBS. For local audience, the concept of localism is being narrowed down to the city/county/district where they live. In order to reinforce the identity of local broadcasting and improve local broadcasting services, first, the function and role should be expanded to the local mega platform. Second, regional programs such as in-depth coverage and discussion of local issues should be strengthened. Third, in order to communicate with local audience, viewer analysis ability and communication education of local broadcasting members are required. Fourth, it is necessary to create an ecosystem in which local people participate as producers of local broadcasting.

Media Policy of the Third Republic and the Local Newspapers : focused on the case of Busan (박정희 정권의 언론 정책과 지역 신문: 부산 지역을 중심으로)

  • Chae, Baek
    • Korean journal of communication and information
    • /
    • v.62
    • /
    • pp.140-158
    • /
    • 2013
  • The purpose of this study is to analyze the media policy of the Third Republic and its influence on local newspapers in Korea. Just after the May 16th coup Military Government enforced the press merger and abolition and in 1962 announced the direction of the media policy and its implementation standards. These standards had a serious impact on local newspapers. It had resulted in weakening the reporting activities and aggravating the financial difficulties of the local newspapers. The media policy in 1971, which was in the form of self-purification resolutions of media corporations limited the dissemination and weakened the activities of local newspapers. By these measures the centralizing to Seoul of the media had to be deepened. The industrialization policy promoted by the Third Republic exacerbated this centralizing process.

  • PDF

The Effect of PR Communication of Local Government through Social Media : Focusing on the Official Blog of Busan Metropolitan City, 'Cool Busan.' (소셜 미디어를 통한 지자체 PR 커뮤니케이션의 효과분석 : 부산광역시 블로그 '쿨부산'을 대상으로)

  • Sun, Hye-Jin
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.10
    • /
    • pp.20-29
    • /
    • 2018
  • This study investigated the effect of PR communication of local government on the relationship between the local government and the public and the image of the local government, focusing on the official blog of Busan Metropolitan City, 'Cool Busan.' It also examined the mediating role of organization-public relations. As a result, 'interactivity' and 'interest' among the characteristics of social media information have a statistically significant effect on organization-public relationship and municipal image. And balance' was found to affect the image of local government. In addition, the mediating role of the organization-public relations subfactors has been proved in the influence of the local government social media information characteristics on the local government image.

A Study of the Influence of Medium Richness and Learner's Experience with Various Mediums on the Usefulness of Mediums and Learning Commitment in Integrated Media Korean Classical Education (매체통합 고전문학수업에서 매체풍부성과 매체경험이 매체유용성과 학습몰입에 미치는 영향 연구)

  • Hyun, Young-Ran;Chung, So-Yeon
    • Journal of Korean Library and Information Science Society
    • /
    • v.46 no.4
    • /
    • pp.471-491
    • /
    • 2015
  • The purpose of this paper is to examine the structural relationship between the use of a web medium and learning commitment to develop creative talent for higher media integrated Korean classical literature education. For this we used DBs of The 'Encyclopedia of Korean Local Culture(a local culture DB)' built by the Academy of Korean Studies, and a survey was conducted on 418 high school students, attending a classical literature class which used a local culture DB. The result of this study demonstrates media usefulness of local culture DBs' positive effect on learning commitment. Specifically, media richness and media experience affects the learning commitment through the medium usefulness. These results indicate that in order to encourage learner's medium experience and increase medium richness it is necessary to increase the utilization of mediums, such as local culture DBs.

A Study on the Local Cultures Design Using New Media (뉴미디어를 활용한 지역문화디자인 연구)

  • Lee, Hyun-Woo;Kim, Byung-Ok
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2012.10a
    • /
    • pp.469-472
    • /
    • 2012
  • This Paper studied out prototype and the structure of Convergence on Cultures Industry and started with issues based on Local Cultures Design in New Media. platform with the New Media have the information that aims to develop relationships with Local Culture. In a world where the paradigm is changing the Convergence of all ages, transcending national borders in the mediator role of modern could have been important. Under this Situation, this study has a significant meaning because it proves that the Local Cultures Design in Degital Contents is analyzed by New Media.

  • PDF

Finite Element Analysis and Local a Posteriori Error Estimates for Problems of Flow through Porous Media (다공매체를 통과하는 유동문제의 유한요소해석과 부분해석후 오차계산)

  • Lee, Choon-Yeol
    • Transactions of the Korean Society of Mechanical Engineers A
    • /
    • v.21 no.5
    • /
    • pp.850-858
    • /
    • 1997
  • A new a posteriori error estimator is introduced and applied to variational inequalities occurring in problems of flow through porous media. In order to construct element-wise a posteriori error estimates the global error is localized by a special mixed formulation in which continuity conditions at interfaces are treated as constraints. This approach leads to error indicators which provide rigorous upper bounds of the element errors. A discussion of a compatibility condition for the well-posedness of the local error analysis problem is given. Two numerical examples are solved to check the compatibility of the local problems and convergence of the effectivity index both in a local and a global sense with respect to local refinements.

Efficient use of the Internet Media in Local College Public Relations (지방전문대학홍보에서 인터넷 매체의 효율적 활용)

  • Ko, Dong-Won
    • The Journal of the Korea Contents Association
    • /
    • v.10 no.9
    • /
    • pp.478-486
    • /
    • 2010
  • A lot of local colleges are public relation(PR) using on off line media. However, to examine the effectiveness and efficiency can be maximized to promote research is still lacking. This study was presented to the utilization of the Internet media in local colleges. As a result, local college students were used more offline than online media. Add admission period, girls were higher utilization of the internet entrance site. When nonscheduled admission, vocation high school students were more internet media use. Academic high school students used the internet media, when add admission period.