• Title/Summary/Keyword: library marketing

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A Study on the Resources for Competitive Intelligence (경쟁정보를 위한 정보원에 관한 연구)

  • 이란주
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.13 no.1
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    • pp.5-25
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    • 2002
  • The purpose of this study is to give some motivation about competitive intelligence to Library an Information Science field in Korea. Several issues are introduced such as the concepts and process of competitive intelligence, and using Internet for competitive intelligence. In addition, the resources for competitive intelligence are provided with search strategy. Search results show that there are a few korean materials of competitive intelligence. At the end, the pathfinder of competitive intelligence is given, so that it will be useful for the people who are interested in this subject.

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A Study on Curriculum Development for Big Data Driven Digital Marketer (빅데이터 기반 디지털 마케터 전문가 양성을 위한 교육과정 개발 관련 연구)

  • Yi, Myongho
    • Journal of Digital Convergence
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    • v.19 no.5
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    • pp.105-115
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    • 2021
  • Many services are provided through big data analysis in various fields such as individuals, private sectors, and governments. There is a growing interest in training data scientists to provide these services. Particularly, interest in big data-based marketing curriculum is high. This study analyzed the domestic and foreign university big data-based marketing-related curriculum to utilize vast and diverse types of information from a marketing perspective in the era of big data. As a result of the analysis of 3,523 subjects related to digital marketing, big data marketing, data analysis, and developers collected according to the analysis criteria, it was analyzed that the specialized curriculum for training data scientists required in the era of the fourth industrial revolution was not appropriate. It is expected that the proposed curriculum in this study will be useful for the development of digital marketing and big data-based marketing curriculum.

A Comparative Study on Strategic Plans of National Libraries (국가도서관의 전략적 계획 비교연구)

  • Lee, Yong-Jae
    • Journal of Digital Convergence
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    • v.16 no.12
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    • pp.71-76
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    • 2018
  • The purpose of this study is to suggest ways to improve development plan of the National Library of Korea, comparing development plan of the Library and strategic plans of national libraries in western countries, China and Japan. For this purpose, plans of national libraries in Korea and Overseas were collected and analyzed. And a rubric evaluation was applied to the case plans. The findings indicate that plan of the National Library of Korea is written for analyzing present problems, setting practical activity-centered detailed plans. On the other hand, plans of national libraries overseas present distinct mission and vision statement, and set up goals, objectives, concrete activities in the framework, which function as milestones for developing libraries. As a conclusion, this study suggests that the National Library of Korea need mission and vision statement, links among mission, vision, goals, objectives, activities, and ongoing library marketing. This study can contribute for the National Library of Korea to develop plan with the concept of strategic plan.

The Mobility and Career Pathes of Alumni of Whose Major in Library and Information Sciences in Korea (문헌정보학 전공자의 경력개발 경로를 통한 유동성 실태연구)

  • Ahn, In-Ja
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.21 no.4
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    • pp.133-147
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    • 2010
  • With the start of knowledge based society, there has been extinction of traditional librarian jobs, new kinds of jobs are created, differentiated, and joined. As so there has been a great change in career paths. This study is a basic research of career parhes of library and information sciences alumni to adapt field work and build powerful workforce. Through the research of 5 Universities and 190 career routes, the movement of the library information and science majors' career has been unveiled. The majority of the library and information science majored career was jobs based on culture and arts, education and researches, economy and planning related ones, marketing and sales respectively. Particularly, except the librarian, there were just few careers in artistic cultural field. Further more, because there is a great impact in career tendency based on his education, the library information and science has drawn the report that the future of career and knowledge which is demanded in working field.

An Analysis of the Current Practice of E-book Management and Services in Academic Libraries : Focused on A and B Academic Libraries (대학도서관 전자책 관리 및 서비스 실태 분석: A와 B 대학도서관을 중심으로)

  • Kim, Soojung;Lee, Ji-Won
    • Journal of Korean Library and Information Science Society
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    • v.47 no.4
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    • pp.167-190
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    • 2016
  • This study aims to analyze the current status of e-book management and services in academic libraries and identify related issues in the provision of the services. To do that, it performed case studies with A and B university libraries. E-book usage statistics was collected from each library and interviews were conducted with librarians responsible for e-book management and services. The interviews included questions regarding obstacles to e-book management and services and current issues as well as budget and acquisition, access and catalogues, usage, and marketing for e-books. The results show that in both libraries, the usage of e-books is low compared with that of printed books and the usage of e-books has declined recently. This is because of lack of new books with shortage of budget. Also, the most important issue surrounding e-book services is academic library evaluation, enacted by Academic Library Promotion Act in 2015. This study discussed how the criteria for academic library evaluation influence the way the academic libraries acquire and manage e-books.

A Study on the Effects of Public Library Senior User's Perception of Relational Benefits on the Relationship Quality and Intent to Relationship Continuity (공공도서관 시니어 이용자가 지각하는 관계혜택이 관계품질과 관계지속의도에 미치는 영향에 관한 연구)

  • Shin, Hye-Bong;Noh, Dong-Jo
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.30 no.4
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    • pp.135-156
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    • 2019
  • The purpose of this study is to examine the influence of perceived relational benefits of senior library users on the relationship quality and intent to relationship continuity. This study was conducted 50+ public library users through the survey, and 185 subjects were analyzed. The results showed that relational benefits mediated by relationship quality affect intent to relationship continuity. Particularly, functional benefit among the relational benefits had a great effect on intent to relationship continuity, mediated by relationship quality. Commitment among relational quality had a great effect on intent to relationship continuity. These findings suggest marketing policy implications to develop service policy for senior library users.

An Analysis on the Perception of Public Librarians about Lifelong Education Tasks: Focus on Incheon Metropolitan City (공공도서관 사서의 평생교육업무에 대한 인식 연구 - 인천지역을 중심으로 -)

  • Kim, NamJi;Cho, Jane
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.27 no.3
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    • pp.51-73
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    • 2016
  • This study analyzes on the perception of public librarians about lifelong education tasks in public library using Mann Whitney U-test, Spearman rank-order correlation coefficient, Multiple regression analysis. At the same time, analysis about re-education needs using Analytic Hierarchy Process is conducted. As result, at first, 87% of respondents feel moderate or difficult about lifelong education tasks, especially on planning task. At second, librarians who have qualification about lifelong educator feel easier (P=0.04) than others, in detail, task about lecturer liaison (P=0.04) and planning (P=0.05). Adding that, the career experience and the job difficulty of librarians has negative relationship (R=-0.217). Especially scheduling (R=-0.33) and progressing (R=-0.22) tasks show statistically meaningful. At third, as the result of Multiple regression analysis, tasks about planning (P=0.04) and library marketing (P=0.05) are selected as meaningful elements which effect overall difficulty of life long education job. As final, 91% of librarian need retraining for life long education function, as result of spearman (R=-0.210), the more librarians feels difficult about life long education jobs, the more they need retraining. Anyway, as the result of priority of retraining subjects through AHP technique, user communication (CU P=0.310), planning (PL P=0.246), library marketing (LM P=0.173) are in weight order. CR ratio shows 0.146 with permissible degree.

A Study of the Curriculum Operating Model and Standard Courses for Library & Information Science in Korea (한국문헌정보학 교과과정 운영모형 및 표준교과목 개발에 관한 연구)

  • Noh, Young-Hee;Ahn, in-Ja;Choi, Sang-Ki
    • Journal of the Korean Society for Library and Information Science
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    • v.46 no.2
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    • pp.55-82
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    • 2012
  • This study seeks to develop a curriculum operating model for Korean Library and Information Science, based on investigations into LIS curricula at home and abroad. Standard courses that can be applied to this model were also proposed. This study comprehensively analyzed the contents of domestic and foreign curricula and surveyed current librarians in all types of library fields. As a result, this study proposed required courses, core courses, and elective courses. Six required LIS courses are: Introduction to Library and Information Science, Information Organization, Information Services, Library and Information Center Management, Information Retrieval, and Field Work. Six core LIS courses are: Classification & Cataloging Practice, Subject Information Resources, Collection Development, Digital Library, Introduction to Bibliography, and Introduction to Archive Management. Twenty selective LIS courses include: the General Library and Information Science area (Cultural History of Information, Information Society and Library, Library and Copyright, Research Methods in Library and Information Science), the Information Organization area (Metadata Fundamentals, KORMARC Practice), the Information Services area (Information Literacy Instruction, Reading Guidance, Information User Study), the Library and Information Center Management area (Library Management, including management for different kinds of libraries, Library Information Cooperator, Library Marketing, Non-book Material and Multimedia Management (Contents Management), the Information Science area (Database Management, including Web DB Management, Indexing and Abstracting, Introduction to Information Science, Understanding Information Science, Automated System of Library, Library Information Network), and the Archival Science area (Preservation Management).

A Study on Improvement of NCS Duty Components in 'Library and Information Management' by Evaluation of the Importance and Utilization (NCS '문헌정보관리' 직무 구성요소의 중요도 및 활용도 평가를 통한 개선방안 연구)

  • Cha, Sung-Jong
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.3
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    • pp.215-247
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    • 2016
  • This study was performed in order to derive components that librarians think preferentially necessary and realistically important when applying the NCS 'Library and Information Administration's duty' to the library working environments. It was possible by evaluating and analyzing the importance and utilization of ability unit and its element which are the components of NCS 'Library and Information Administration's duty'. First, ability units of 'User Information Services', 'Reading and Culture Programs' were higher in importance and utilization at the same time. Ability units of 'Library and Information Practical Research Perform', 'Library and Information Curation', 'Library and Information System Operation' were lower in importance and utilization when we evaluate the importance and utilization of ability unit and its element which are the components of NCS 'Library and Information Administration's duty'. Second, components of 'Reading and Culture Programs', 'User Information Service', 'Library and Information Collection' were higher in the order, and components of 'Library and Information Curation', 'Library and Information System Operation', 'Library and Information Practical Research Perform' were found lower in demands as the desirable level and the current level appear less common when we analyzed the demands on the duty components utilizing Borich requirements analysis model. Third, six ability units of 'Reading and Culture Programs', 'User Information Services', 'Library and Information Collection', 'Library and Information Services Marketing', 'Library and Information Preservation', 'Library and Information Use Analysis' were derived as priority components when we analyzed the priority of the duty component (ability unit) utilizing The Locus for Focus model.

A Study on the Expansion of the Outreach Service at Public Libraries (공공도서관 아웃리치서비스 확대방안 연구)

  • Choi, Sang-Ki
    • Journal of the Korean Society for Library and Information Science
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    • v.46 no.1
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    • pp.311-339
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    • 2012
  • The purpose of this study was to propose the expansion plan of outreach services at public libraries. This study explored the nature of outreach services of public libraries. It also compared the types and cases of services conducted by public libraries in Korea and the U.S.A., respectively, through literature research and library websites. The following were proposed: (1) diversity of outreach service; (2) quality improvement of outreach service; (3) consolidation of online outreach service; and (4) human and financial resources, and community partnership.