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http://dx.doi.org/10.14699/kbiblia.2019.30.4.135

A Study on the Effects of Public Library Senior User's Perception of Relational Benefits on the Relationship Quality and Intent to Relationship Continuity  

Shin, Hye-Bong (학산도서관)
Noh, Dong-Jo (상명대학교 인문사회과학대학 문헌정보학과)
Publication Information
Journal of the Korean BIBLIA Society for library and Information Science / v.30, no.4, 2019 , pp. 135-156 More about this Journal
Abstract
The purpose of this study is to examine the influence of perceived relational benefits of senior library users on the relationship quality and intent to relationship continuity. This study was conducted 50+ public library users through the survey, and 185 subjects were analyzed. The results showed that relational benefits mediated by relationship quality affect intent to relationship continuity. Particularly, functional benefit among the relational benefits had a great effect on intent to relationship continuity, mediated by relationship quality. Commitment among relational quality had a great effect on intent to relationship continuity. These findings suggest marketing policy implications to develop service policy for senior library users.
Keywords
Public Library; Senior Library User; Relational Benefits; Relationship Quality; Trust; Satisfaction; Commitment; Intent to Relationship Continuity; Structure Equation Model;
Citations & Related Records
Times Cited By KSCI : 11  (Citation Analysis)
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