• Journal of the Korea Convergence Society
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• v.10 no.10
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• pp.283-289
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• 2019

This study classifies the characteristics of e-learning learners into personal and psychological factors and examines how they affect the e-learning effects and intention to reuse. For this purpose, a research study was conducted targeting university students at Y and K universities in Gyeongsangbuk-do. As a result, first, the grade, self-control, concentration and self-efficacy of the learner influenced the learning effect of e-learning. Second, learner's grade, e-learning experience, self-efficacy, and learning effect were found to influence e-learning intention. Therefore, the system design and the managerial role of the instructor should be considered in order to develop various contents considering the characteristics of university students and to manage the learning process by themselves. The results of this study are expected to provide effective data for improving the learning effect of e-learning and to provide basic data on individual characteristics of e-learning learners.

• Journal of Information Technology Applications and Management
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• v.17 no.2
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• pp.155-173
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• 2010

Although online education service markets are growing fast, previous studies have been limited to the studies on media types or system qualities of online education. In order to provide timely implications for online education service providers to maintain and increase the number of users, other factors such as interactivity and community perspectives should be considered. In this study, social capital and service quality were adopted as antecedents of learning motivation. Also, service quality dimensions, as well as learning motivation, were chosen to examine its impact on intention to repurchase of online education services. Research findings show that structural and cognitive dimensions of social capital are proved as antecedents of relational capital; structural and relational social capital positively influence on learning motivation; tangibility positively makes impact on learning motivation; and intention to repurchase is positively influenced by responsiveness and learning motivation. Practical implications based on the research findings are presented.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.472-479
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• 2010

The purpose of this paper is to investigates the determinants of learner intention to reuse in e-learning. Based on attitude and flow related studies, our paper proposes a theoretical model consisting of factors such as contents sufficiency, course feedback, self-directed learning, attitude, flow, and reuse intention. The survey method was used for this paper, and data from a total of 409 users in e-learning system were used for this analysis. To analyze the data, structural equation model was used. The results of this empirical study is summarized as follows. First, contents sufficiency has a positive effect on flow as well as attitude, and learner's self-directed learning has a positive effect on flow as well as attitude. Second, both attitude and flow have a positive effect on reuse intention. The findings have significant implications for determinant indicators of reuse intention in e-learning.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.383-396
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• 2021

This study attempts to verify the effect of e-CRM on reuse intetnion of e-learning and to determine whether the presense mediates the relationship between e-CRM and reuse intetnion of e-learning through empirical analysis. The results of the study are as follows. First, The effect of e-CRM(e-marketing, e-service, e-communication) on the intention of reuse for e-learning services was significant. Second, it was found that the effect of e-CRM(e-marketing, e-service) on reuse intention of e-learning was significantly mediated by the teaching presence. Third, it was found that the effect of e-CRM(e-marketing, e-service, e-communication) on reuse intention of e-learning was significantly mediated by the cognitive presence. Finally, it was found that the effect of e-CRM(e-marketing) on reuse intention of e-learning was significantly mediated by the social presence.

• Journal of Korea Society of Digital Industry and Information Management
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• v.18 no.2
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• pp.49-59
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• 2022

This study aims to understand the effects of perceived usefulness, perceived ease, and expected matching on user satisfaction and continuous use intention for the learning management system (LMS). To this end, an online survey was conducted on K University students located in Chungcheongbuk-do, and 488 data were analyzed and utilized. First, it was found that the expected match of the learning management system had an effect on perceived usefulness and perceived ease. Second, it was found that perceived usefulness, perceived ease, and expected matching had an effect on user satisfaction. Perceived usefulness, user satisfaction and perceived ease of use were found to have an effect on the intention to continue using. It can be seen that the improvement of the quality of the university education system has an effect on the improvement of learners' learning effects and satisfaction. Accordingly, it is necessary to seek various ways to continuously manage the quality of the learning management system.

• The Journal of Information Systems
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• v.32 no.4
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• pp.95-118
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• 2023

Purpose This study employed the Technology Acceptance Model (TAM) to understand students' acceptance of online learning systems. Specifically, this study investigated the factors influencing the behavioral intention of South Korean major university students to use online learning systems for educational purposes in the period when their university life had largely returned to the state it was in before the COVID-19 pandemic. Design/methodology/approach This study examined the impact of four external factors: self-efficacy, personal innovativeness, perceived enjoyment, and system quality, on two TAM constructs: perceived ease of use and perceived usefulness. Additionally, this study explored how perceived ease of use and perceived usefulness affect the behavioral intention to use online learning systems. We conducted an online-based survey using a structured questionnaire. The data collected from the survey were then subjected to Structural Equation Modeling (SEM) analysis to test the study's hypotheses and examine the relationships among the various constructs. Findings The findings reveal that perceived usefulness and ease of use significantly influence students' behavioral intentions to use online learning systems. Furthermore, factors of self-efficacy, perceived enjoyment, and system quality positively affect perceived usefulness and ease of use. Notably, personal innovativeness impacts ease of use but not perceived usefulness.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.6
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• pp.140-146
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• 2021

This study examined the effects of childcare teachers' job satisfaction and the professional learning environment on their turnover intention. The study sample consisted of 625 childcare teachers in the S, I, and G area of Korea. Childcare teachers completed a self-administered questionnaire, and the data were analyzed using a t-test, Pearson correlation, and multiple linear regression analysis. The main findings were as follows. First, the level of turnover intention was varied by the type of childcare facility. Childcare teachers working in national and public facilities had a lower turnover intention than the facilities of private and homes. Second, the childcare teacher's job satisfaction, professional learning environment, and turnover intention were closely correlated regardless of the type of childcare facility. Third, the childcare teacher's job satisfaction and professional learning environment were significant predictors of the turnover intention. Therefore, policymakers need to address these issues.

• Korea Trade Review
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• v.41 no.5
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• pp.41-62
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• 2016

This study made an analysis of the effects of performance and learning orientation for the existing FTA on the intention to use a trilateral FTA among Korea, China and Japan. The results of the empirical analysis of Small and Medium-sized Enterprises(SMEs) located in Gwangju and Jeonnam provinces are as follows. First, there is a positive correlation between the effects of performance for the existing FTA and intention of a trilateral FTA. This result suggests that SMEs' performance feedback can be used as an asset of corporate experience and will be helpful to increase the intention to use a trilateral FTA by contributing to have sustainable competitive advantage of companies. Secondly, there is a positive correlation between the SMEs' learning orientation about FTA and intention to use a trilateral FTA. This result indicates that SMEs have more learning orientation for FTA. They actively acquire and diffuse information. These activities can be helpful for having prior knowledge and absorptive capacity. In conclusion, this study is considered to provide useful theoretical and practical implications that can contribute to enhancing the using intention of a trilateral FTA by explaining the significance of performance feedback and learning orientation.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.376-390
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• 2009

The objective of this study is to examine the factors affecting adolescents' intention to buy e-Learning web site, expecially focuses on the moderating effect of adolescents's conformity. The main results are as follows. First, teacher's ability, personalized service, easy for service search, interaction between students, service revival for joining e-Learning sites affect intention to buy e-Learning web site through perceptual usefulness, except for entertainment. Second, perceptual usefulness has positive effect on intention to buy. Third, According to conformity, personalized service has different effect on perceptual usefulness. The result shows higher in high conformity group than low conformity group. It means e-Learning companies should focus on reference group or special group to effect their marketing strategy on adolescents. Lately, preceded studies investigated using SERVQUAL or SERVERF which were suit to offline. But, this study found e-Learning factors which are suitable to online. So, the factors and the results are more useful to e-Learning companies.

• Journal of the Korean Applied Science and Technology
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• v.40 no.3
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• pp.374-384
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• 2023

Universities that previously targeted in 20s have recently diversified their operation methods, founding purposes, and target. With a significant decrease in the school-age population relative to the number of universities, universities are making their best efforts to secure new students and minimize student attrition. In this study, an online survey was conducted to empirically examine the effects of motivation for major selection and sense of belonging on learning persistence intention among students in beauty-related departments at 2-year and 4-year general universities and cyber universities. The collected data from 119 students at general universities and 113 students at cyber universities were analyzed using SPSS 28. The key findings can be summarized as follows: For general universities, motivation for major selection did not have a significant effect on learning persistence intention, but sense of belonging had a significant positive effect. Additionally, an interaction effect was observed, indicating that as the sense of belonging increased, extrinsic motivation significantly increased learning persistence intention. For cyber universities, intrinsic motivation and sense of belonging among motivations for major selection had a significant positive effect on learning persistence intention, while the moderating effect of sense of belonging in the relationship between motivation for major selection and learning persistence intention was not significant. In summary, for general universities, the factor that influenced students' learning persistence intention was a sense of belonging to the university, while for cyber universities, intrinsic motivation played a significant role. These findings are expected to provide meaningful insights and data for universities to develop effective policies for preventing student attrition.