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Suggestions for Brand Marketing Strategies through Market Opportunity Analysis of Traditional Fashion Products (전통 패션상품의 시장기회분석을 통한 브랜드 마케팅 전략 제안)

  • Ko Eunju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.5 s.142
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    • pp.692-702
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    • 2005
  • The purpose of this study was to explore global consumer behavior with fashion products, Korean fashion products, and Korean traditional fashion products (i.e., Han-Bok). Clothing selection criteria for fashion products and Korean fashion products were included as major constructs far the comparison among global consumers based on their nationality. Other consumer behavior variables were shopping place, buying frequency, purchase experience/plan, preferred brand, purchase items, information source, purchasing usage, and the product evaluation of Hanbok. A convenience sample of 236 global consumers was selected for this study. A questionnaire was pilot tested, and the revised questionnaire was used for the interview survey. Descriptive statistics and ANOVA were used for data analysis. Various nationality were existed such as Europe, North America, Japan, China, South East Asia. The results indicated that the most important criteria for fashion buying were design, fit, and size in order. Fit, size, and color item from buying criteria were significantly different among global consumers by nationality. Country of origin was found as less important factor among global consumers. Department store was most favorable shopping place, and once a month is the most mentioned category in buying frequency. Preferred brands were Levi's, Polo, Gucci, and Prada, etc. Secondly, regarding the evaluation of Korean fashion products, textile quality was highly evaluated. Significant difference except design/style category were existed among global consumers by nationality. Thirdly, regarding the evaluation of Hanbok, the product evaluation of Hanbok highly represented as special event clothing, unique image, beautiful details and oriental beauty in order. Significant difference in good quality of textiles, oriental beauty, coordination with good colors and fabrics, beautiful details and unique style and design were existed among global consumers by nationality. Managerial implications were discussed.

Development of the Environmental Impact Assessment Techniques for the Grading of Rareness in Plant (식물의 희소성 평가를 위한 환경영향평가기법 개발)

  • Lee, You Mi
    • Journal of Environmental Impact Assessment
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    • v.6 no.2
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    • pp.153-164
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    • 1997
  • This study was conducted to develop the new Environmental Impact Assessment techniques for the grading of rareness in plant. 17 EISs which were submitted in 1996 were analyzed to know the problems in existent EIA techniques for the conservation of rare plants. Category of rare plant was reevaluated and evaluation technique for the grading of rareness in plant was developed. The results obtained from this study were as follows: 1. The evaluation technique of rareness in plant was not reflected in the current preparation provision for EIS. And t his fact also appeared in most of the EIS which were reexamined in this study. 2. The category of rare species which have been considered as the subject of protection in EIA have to be enlarged to more than legally protected species designated by MOE. 3. The taxonomic characteristics and status of species, characteristics of population, geographical characters, extent of threat and its possibility by man resulted from the habitat loss were investigated. Each item was endowed scores from 1 to 5 and all the scores were summed, and then this value was used to evaluate the order of conservation. 4. Conservation measures for the rare plants have to be applied according to the levels of rareness grade, and they are absolute conservation, in situ conservation, transplanting and ex situ conservation, post observation and none by the levels from A to E. 5. Considering the phenology of rare plants, investigation for the rare plants have to be made a1 least three times. 6. Size of the MVP(Minimum Viable Population), pollination ecology also have to be considered for the conservation of rare plants. And in the case of adopting ex situ conservation measure, the site and methods for the conservation of rare plants have to be proposed in detail.

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Content Categories of Special Selling Events and Unplanned Purchase Stimulations in Internet Shopping Malls (인터넷 쇼핑몰 기획전의 내용 유형과 소비자 비계획 구매 자극)

  • Kim, Sae-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.1
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    • pp.37-50
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    • 2011
  • This study analyzed the content of special selling events in internet shopping malls to establish academic standards for special selling events as tools for sales promotions and to suggest systematic guidelines for marketers designing special selling events. Based on a content analysis, the titles of special selling events from four internet shopping malls selling women's apparel were analyzed. A total of 692 titles were analyzed. The results are as follow. First, the contents categories of special selling events could be classified into two groups such as 'theme' and 'tool'. Season, product characteristics, style, advice/information, brand, annual/social events, and marketing events were the main content categories that came under the 'theme' group; in addition, the price benefit, free offers, product mix, and marketing technique were the main content categories that came under the 'tool' group. Each main content category was subdivided into several segment content categories. Second, most of the titles were composed of more than two segment content categories that involved various information and benefits; however, the portion of titles composed of only theme related content categories or only tool related content categories was substantial. Furthermore, the theme related content categories were more than the tool related content categories. Third, the usage frequencies of the contents categories were analyzed. The upcoming season, single brand, sale/discount, item/material/color, special price/lowest price, and period/time/quantity limits were the segment content categories that held a high rank. Forth, most of the factors that evoked the unplanned purchases of consumers were related to the content categories of special sale events.

The Process and Method to Set a Mountainous Scenic Site's Designated Area

  • Han, Gab Soo;Kim, Soonki;Ham, Kwang Min
    • Journal of Forest and Environmental Science
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    • v.36 no.1
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    • pp.47-54
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    • 2020
  • A "Scenic Site" is an official heritage category legally defined as a "scenic site of outstanding artistic value with excellent scenic views." However, the subjective interpretation of the term causes several problems. This study suggested a systematic, organized process of designating a listed area as a scenic site after careful and detailed quantitative and qualitative analysis. Indicators were identified for each of the two analyses, and then scored and weighted. Quantitative indicators were distributed within 5 points for each indicator. Water, which is a natural indicator, based on distance from river boundaries. Forest landscapes were assigned in consideration of forest physiognomy and age class. Land use was allocated in consideration of land cover type and, in case of development site, '-' score was assigned. Cultural heritage conservation area, which is historical and cultural indicator, was distributed by distance within a maximum of 500 meters. Visibility, an indicator of landscape value, was assigned according to the frequency of visibility. The weight of each indicator was calculated by considering the value of each item. The weight of distribution of cultural resources is relatively high, while other items were set the same. In case of land use, however, '-' score was given according to the grade. Qualitative indicators, on the other hand, were considered terrain, landscape zone, ownership, intellectual boundary, and land category. The applicability of the proposed process and method was examined by applying the existing methods and criteria used for designating scenic spots. Opinions of subject-matter experts were incorporated in the identification of the indicators and in the result review stage. In the future, it is necessary to apply this method while designating scenic sites so as to establish an objective, scientific designation process.

A Study on Design Preference about Traditional Feminine Head Ornament for Development of Fashion Cultural Products (패션문화상품 개발을 위한 전통 여성 수식의 디자인 선호도 연구)

  • Kwon, Jin;Kim, Sun-Young
    • Journal of the Korean Society of Costume
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    • v.62 no.4
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    • pp.69-80
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    • 2012
  • This research aims at the contribution to globalize and modernize the traditional Korean image by comprehending the taste of design that domestic college students have for traditional feminine head ornaments and subsequently elaborate the development of cultural products that are related to these decorative objects. In regards to this research method, the examination on the traditional feminine ornaments was followed through a review of literature and precedent studies and a survey was conducted on the preference about them. After the adoption of final valid responses, an analytical method, PASW 18.0, was used for frequency analysis, technical analysis, reliability, and regression analysis. The results were as follows. First, in the category of tendency analysis for the application of traditional feminine headpiece in fashion cultural products, it was revealed that a taste for the design that meet the satisfaction for both trend and practicability was prominently prevalent. Also, the design that express the individual characteristic was taken as a preferred option. Second, in the preference for the design of traditional feminine headpieces in fashion cultural products, the result indicated that the modern type was preferred in the form of re-creation as long as those products deform the tradition. As for the selective taste for patterns, their preference came in the order of plant, animal, and geometry-abstract types. Especially, for the case of plant and animal patterns, the reinterpreted design of modernized shapes were opted rather than a simply recopied format of the conventional type of the feminist head ornament. Third, for the category of item selection to apply the feminine head ornament in order to design the fashion cultural products, it turned out that people preferred the application to accessory rather than clothing. Lastly, it was found that rarity, harmony with other fashion goods, pattern, and design should be considered when the traditional motif was used for cultural products.

Coffee and metabolic syndrome: A systematic review and meta-analysis (커피와 대사증후군 : 체계적 문헌고찰 및 메타분석)

  • Lee, Yujin;Son, Jakyung;Jang, Jiyoung;Park, Kyong
    • Journal of Nutrition and Health
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    • v.49 no.4
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    • pp.213-222
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    • 2016
  • Purpose: Coffee is the most frequently consumed food item in South Korea after rice and cabbage. Coffee contains various substances, including caffeine, cafestol, kahweol, chlorogenic acid, and many other known and unknown ingredients with some health benefits. Especially, cumulative evidence has shown that regular coffee use is associated with lower risk of type 2 diabetes, although limited and inconsistent data are available regarding metabolic syndrome. Methods: This study reviewed all available scientific and epidemiologic evidence on coffee consumption, metabolic syndrome, and the association between them. Most epidemiologic research regarding this association was of a cross-sectional design, and a few case-control and cohort studies were available. We conducted meta-analysis with 11 observational studies investigated in Europe, America, and Asia. Summary odds ratios (OR) were calculated using a random-effects model. Results: The overall OR of metabolic syndrome was 0.90 (95% Confidence Interval (CI), 0.81-0.99) for the highest category of coffee intake compared with the lowest intake category. These associations were stronger in populations of US and Europe (OR 0.84, 95% CI 0.76-0.94), whereas no association was observed in the Asian population (OR 1.00, 95% CI 0.81-1.23). Conclusion: The review results indicate that frequent coffee consumption may be beneficial to metabolic syndrome, but the association between coffee consumption and metabolic syndrome may differ by nations or continents.

Analysis of the Body Somatotype of Male Athletes and Study on the Improvement of the Fitting for the Upper Body (남자 운동선수의 체형분석과 상의 맞음새 향상을 위한 연구)

  • Park, Eun-Young;Choi, Hei-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.1 s.160
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    • pp.44-56
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    • 2007
  • The aim of this study is to provide fundamental data on the development of dress shirts pattern appropriate for the body types of athletes. The research subjects are 257 athletes from wrestling, bodybuilding, weight lifting, Judo, canoe, rowing. In regards to the category used in the measurement of bust somatotype, there are 48 types directly measured, 4 types indirectly measured, 7 types calculated and 1 bodyweight of type, making it 60 categories in total. The bust somatotype of a sports athlete and general person were compared together and after examining the characteristics of the bust somatotype, the somatotype of sports athlete was divided according to drop. The results of the study are as follows: 1. Questionnaire Results of the questionnaire showed that 63.4% of the respondents chose dress shirt as the most uncomfortable upper garment for athletes. And as for the result of the most uncomfortable body part turned out to be 'the neck is tight'. 2. Somatotype Analysis Results of direct, indirect measurement and the average somatotype of 97 National standard physique were compared. The characteristics of somatotype of athletes with well-developed upper body are that they are taller and have longer upper body and arms than the general person. And also the width of the trunk is wider, the girth bigger and the waist measure relatively slimmer. Looking at sports by category, it we could see that wrestlers were the largest neck parameter and width. Bodybuilders were the largest body parts for most categories. Weight lifting and Judo athletes were the largest waist and buttock. Canoe and rowing athletes were the largest height and arm parts. Dividing the somatotype of athletes according to drop, 72.8% of the research group belonged to the body type that resembled the letter Y.

The Analysis on Trend of Articles about Fungus in Journal of Korean Medicine (국내 한의학 학술지에 게재된 진균 관련 논문들의 경향성 분석)

  • Kwon, Kang;Kim, Chul-Yun;Lee, Deuk-Joo;Seo, Hyung-Sik
    • The Journal of Korean Medicine Ophthalmology and Otolaryngology and Dermatology
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    • v.30 no.1
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    • pp.43-73
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    • 2017
  • Objectives : Because fungal disease is common and easy to recur, there is need to develop treatment in Korean medical academy. For more intensified study about fungal disease, this article summarized and analyzed tendency of ones in Korean medical journal. Methods : We found 74 articles about fungus in journal of Korean medicine by using 15 Korean keywords and 19 English keywords at internet reference site as follows ; http://oasis.kiom.re.kr, http://www.riss.kr, http://www.dbpia.co.kr, http://www.ndsl.kr, http://kiss.kstudy.com, http://www.naver.com, http://www.google.com. Results : There were 12 articles(16.2%), ranked highest in 2005. Korean Journal of Oriental Physiology & Pathology ranked highest(41.9%). 3 persons ranked highest(23.0%) in number of author. There was 1 descriptive report in original article category. There were 52 In vitro articles and 8 In vivo & In vitro articles in experimental study item. Candida species ranked highest in strain category. There were 4 case reports. Conclusions : There were many experimental studies about fungal diseases, but more clinical research and case reports are necessary to give practical application to patients.

A Study on Nutrition Composition Labeling and Nutrition Claim Practices for the Processed Foods (시판 가공식품의 영양성분 및 영양강조 표시 실태에 대한 연구)

  • 오세인;장영애
    • Korean journal of food and cookery science
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    • v.20 no.1
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    • pp.100-111
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    • 2004
  • The purpose of this study was to investigate the status of current nutrition labeling on the packaging of the processed foods that provide consumers with a reliable and consistent source of information, which has been considered as a useful aid for food selection and a potent educational tool for nutrition in daily life. The 2,160 processed foods purchased at the supermarket on September, 2002, were divided by food category issued from the 2002 food codes and assessed in the terms of the nutrition composition labeling and nutrition claims. Nutrition composition labeling was found on 356 of the 2160 processed foods items. Milk and dairy products had 49.7% of nutrition composition labeling, which was the largest number among the food category. Tables were most frequently used as the type of nutrition composition labeling (79.8%). Nutrition composition including many different ways of expression, such as a table of nutrition composition, indication of nutrition composition, analysis table of nutrition composition and comparative table of nutrition composition, made frequent use of nutrition composition labeling titles (78.7%). The various unit of measures were use in the nutrition labeling of the processed foods, per l00g or 100$m\ell$ was the highest (44.6%) under the currently practiced nutrition labeling. The correct labeling standard with nutrient content and % RDA except energy, was used on 47.8% of labels, and those with only liability indication nutrient and liability indication nutrients plus discretion indication nutrients were 25.3 and 22.5% respectively. The processed foods with nutrition claims were 8.0% (172 items). Nutrition claims were divided in two ways: nutrient content claims and nutrient comparative claims. The most frequently used claims were contained in the former (44.4%) and more or plus in the latter case (16.3%). Ca was the most popular item as a nutrition claim nutrient (50.6%).

The Effects of Content and Distribution of Recommended Items on User Satisfaction: Focus on YouTube

  • Janghun Jeong;Kwonsang Sohn;Ohbyung Kwon
    • Asia pacific journal of information systems
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    • v.29 no.4
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    • pp.856-874
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    • 2019
  • The performance of recommender systems (RS) has been measured mainly in terms of accuracy. However, there are other aspects of performance that are difficult to understand in terms of accuracy, such as coverage, serendipity, and satisfaction with recommended results. Moreover, particularly with RSs that suggest multiple items at a time, such as YouTube, user satisfaction with recommended results may vary not only depending on their accuracy, but also on their configuration, content, and design displayed to the user. This is true when classifying an RS as a single RS with one recommended result and as a multiple RS with diverse results. No empirical analysis has been conducted on the influence of the content and distribution of recommendation items on user satisfaction. In this study, we propose a research model representing the content and distribution of recommended items and how they affect user satisfaction with the RS. We focus on RSs that recommend multiple items. We performed an empirical analysis involving 149 YouTube users. The results suggest that user satisfaction with recommended results is significantly affected according to the HHI (Herfindahl-Hirschman Index). In addition, satisfaction significantly increased when the recommended item on the top of the list was the same category in terms of content that users were currently watching. Particularly when the purpose of using RS is hedonic, not utilitarian, the results showed greater satisfaction when the number of views of the recommended items was evenly distributed. However, other characteristics of selected content, such as view count and playback time, had relatively less impact on satisfaction with recommended items. To the best of our knowledge, this study is the first to show that the category concentration of items impacts user satisfaction on websites recommending diverse items in different categories using a content-based filtering system, such as YouTube. In addition, our use of the HHI index, which has been extensively used in economics research, to show the distributional characteristics of recommended items, is also unique. The HHI for categories of recommended items was useful in explaining user satisfaction.