• Title/Summary/Keyword: internet usefulness

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Consumer을s Information Search and Satisfaction for Elderly related Goods on the Internet Shopping (실버용품 구매시 인터넷을 활용한 소비자 정보탐색 및 만족도에 관한 연구)

  • 정현정;계선자
    • Journal of Family Resource Management and Policy Review
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    • v.6 no.1
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    • pp.149-165
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    • 2002
  • This study is to understand consumer's information search activity and satisfaction. When they buy the elderly related goods through internet market and to get some ideas for silver industry on internet shopping. The 382 subjects by online banner formatted Questionnaires were analyzed by frequency, percentage, standard deviation, Person's relation and regression analysis by SPSS PC program. The major findings are summarized as follows. (1) The most respondents were young and well-educated. In terms of psychological variables, the degree of the consumer's perception for internet usefulness and using capability were relatively high. (2) Information search amount of the group who have experienced purchasing elderly related goods through internet shopping and had low perception of internet risk is higher than other group. (3) The variables influenced mostly on consumer satisfaction were the age, the sex, the purchasing experience from Internet shopping, the Internet using capacity and the perception of internee usefulness as well as of the perception of internet risk.

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The Effect of Purchase Reviews on the Trust, Satisfaction, Commitment, and Repurchase Intention of Consumer in Internet Shopping Malls (인터넷 쇼핑몰의 패션 상품 구매후기가 소비자의 신뢰, 만족, 몰입 및 재구매의도에 미치는 영향)

  • Hong, Byung-Sook;Lee, Eun-Jin;Cho, Mi-Ae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.11
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    • pp.1817-1827
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    • 2009
  • This study analyzes how the purchase reviews of fashion merchandise influence consumer trust, satisfaction, commitment, word-of-mouth intention, and repurchase intention in internet shopping malls. The survey was conducted from October $15^{th}$ to December $5^{th}$ in 2008, and 368 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the purchase reviews factors of fashion merchandise in internet shopping malls were amusement, assentation, overstatement, genuineness, and usefulness. The assentation, genuineness, and usefulness of purchase reviews have an effect on consumer trust and satisfaction. The amusement, overstatement, and usefulness of purchase reviews have an effect on the emotional commitment of consumers, while the amusement, assentation, overstatement, genuineness, and usefulness of purchase reviews influence the reasonable commitment of consumers. Consumer trust and commitment effect word-of-mouth intention and repurchase intention in internet shopping malls.

Factors Influencing Mobile Internet Service Acceptance: Extension of Technology Acceptance Model Using The Flow Theory (무선인터넷서비스 수용의 영향요인 분석: 플로우이론을 가미한 기술수용모델의 확장)

  • Chang, Chung-Moo;Kim, Jong-Uk;Kim, Tae-Ung
    • Asia pacific journal of information systems
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    • v.14 no.3
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    • pp.93-120
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    • 2004
  • The current study investigates major factors which influence the acceptance of mobile internet services based on the theoretical backgrounds of the technology acceptance model(TAM) and the flow theory. This research extended the Davis' TAM model(1989) by including the flow concept as another major factor towards the intention to use the mobile device in order to explain the acceptance of divers mobile services. According to the marketing studies(Ghani & Desphande, 1994; Novak, Hoffman & Yung, 2000), flow is regarded a psychological state in which one is absorbed in something he or she is doing, and is known to be widely adopted in explaining one's acceptance in the area of game, sports, and even hobby. This study developed a research model to explain the use of mobile services employing usefulness, ease of use and flow as major research variables, and collected 221 survey responses from the high school students who had experiences with such mobile services as game and audio file download. The results of the current research indicates that usefulness and flow influence the intension to use mobile services, but the effect of ease of use did not appear significant to the intention to use. It was also found that flow affects both usefulness and ease of use, and then ease of use next influences usefulness.

Determinants of Users' Perceived Value on Mobile Contents Service (모바일 콘텐츠 서비스에 대한 인지된 사용자 가치 결정요인에 관한 연구)

  • Park, Sang-Cheol;Kim, Jong-Uk
    • Journal of Information Technology Applications and Management
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    • v.15 no.4
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    • pp.221-245
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    • 2008
  • Recently, mobile internet technologies are enabling the possibility of radically new computing services which can share information and communicate with others on the move. In this situation, prior studies have attempted to identify of what factors make people use mobile internet. However, prior researches focused on investigating the factors affecting users' adoption to Mobile Internet. In order to offer beneficial materials to mobile internet companies, we investigated important factors to increase mobile users' value from the viewpoints of customer. In particular, this study was progressed how characteristics of mobile contents affect users' intrinsic attributes and how perceived users' network effects affect users' value in the mobile computing environments. To empirically test proposed hypotheses, we have analyzed 285 survey data gathering from mobile internet users and verified hypotheses by using SEM (structural equation modeling). Based on the results of this study, we found that content accessibility and content quality have significant impacts on users' intrinsic attributes such as perceived usefulness and perceived enjoyment. In addition, this study also revealed that perceived usefulness and perceived enjoyment were positively related to users' emotional value. Moreover, this study found that perceived users' network effects could affect users' monetary value by mediating expected benefits. Based on our findings, we can understand that this perspective can provide a deeper understanding of the mobile users' value adoption by bridging the gap between mobile internet studies and actual practice.

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Effects of Internet of Things (IoT) exhibition service quality on exhibition acceptance (사물인터넷(IoT) 전시 서비스품질이 전시수용에 미치는 영향)

  • Kim, In-hwan;Nam, Yun-Cheol
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.17 no.4
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    • pp.13-28
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    • 2021
  • The purpose of this study is to demonstrate the causal relationship between exhibition acceptance through the quality factors of Internet of Things (IoT) exhibition services and ease and usefulness of technology acceptance factors for domestic exhibition visitors. Through this, the company intends to present effective and efficient development plans in the IoT exhibition industry. Therefore, we present a research model that applies DeLone & McLean's quality factors to key variables in the information system success model and ease and usefulness in the Technology Acceptance Model (TAM). A survey was conducted on ordinary people with experience using the Internet of Water (IoT) exhibition service. The survey was conducted for two weeks from July 15 to August 20, 2021. A total of 276 surveys were used for data analysis during this period. The hypothesis results related to the information system success model of the Internet of Things (IoT) exhibition show that, first, system quality had no significant effect on usefulness, but significantly on ease. Second, information quality has been shown to have a significant effect on usability and ease. Third, service quality has been shown to have a significant impact on usability and ease. Fourth, usefulness has been shown to have a significant effect on exhibition acceptance. Fifth, ease has been shown to have a significant effect on usability. Sixth, ease was shown to have a significant effect on exhibition acceptance.

College Students' Search and Self-assessment for Internet Site of Housing Related Information (대학생의 인터넷 주생활정보 사이트 탐색 및 평가)

  • 홍성희
    • Journal of the Korean housing association
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    • v.12 no.4
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    • pp.205-217
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    • 2001
  • The purpose of this study was to analyze the internet site components related to housing informations, and to find determinants affecting college students' self-assessment for internet site of housing. the major findings were as follows; First, four factors were retained from the site components related to housing informations. Second, the college students' satisfaction with the site components was differed by the sex and taking computer courses or not. Third, the sex, monthly pocket money, computer skill of students, and usefulness of internet site were the determinants affecting college students' self-assessment to internet site of housing. Male students rather than female counterpart were, the less the monthly pocket money was, the less the computer skill was, and the more usefulness of internet site was, the more satisfied with the internet site of housing.

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A Study on the Usefulness of Wireless Internet for Effective Library Information Service (도서관정보의 무선인터넷 서비스에 관한 연구)

  • Sung, Kee-Joo
    • Journal of the Korean Society for Library and Information Science
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    • v.34 no.3
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    • pp.25-36
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    • 2000
  • This paper starts by describing the wireless internet service as a new function in the internet age. It then discusses the usefulness of wireless internet for improveing library information service. Recently the use of wireless internet service, as a major internet service in the future, has been rapidly increased because it can be provided various type of information using individual's cellulasphone without the time and space restrictions. Therefore, wireless internet service will be of great use for decentralization and rapidness of library function as well as improvement of user service by providing various interface of information retrieval.

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A Study on the Effects of User Participation on Stickiness and Continued Use on Internet Community (인터넷 커뮤니티에서 사용자 참여가 밀착도와 지속적 이용의도에 미치는 영향)

  • Ko, Mi-Hyun;Kwon, Sun-Dong
    • Asia pacific journal of information systems
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    • v.18 no.2
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    • pp.41-72
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    • 2008
  • The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

A Study on Success Model of Internet Banking (인터넷뱅킹 성공모형에 관한 연구)

  • Lee, Kyeung-Keun
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.5
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    • pp.243-251
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    • 2007
  • The purpose of this study propose and empirically assessed Internet Banking success model. This was derived through an analysis of the quality evaluation factors of Internet Banking services and review of TAM model, IS success model, e-Commerce success model literature. The research model consists of exogenous variables(ease of use, economic benefits, safety) and endogenous variables (usefulness, user satisfaction, trust, behavioral intention to use). The analysis results revealed that ease of use is a very significant factor influencing usefulness and user satisfaction, trust. Safety is a significant factor influencing trust. Economic benefits and usefulness, trust are significant factors influencing user satisfaction. Usefulness and user satisfaction are significant factors influencing behavioral intention to use. This study provide the initiative of Internet Banking success model. Internet banking firms will support the competitive service through strategic qualify evaluation and improvement using Internet Banking success model.

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The Influence of Learning Performance on the Characteristics of Information System and User's Self-Regulated Characteristics in the e-Learning (e-Learning에서 정보시스템 특성과 사용자의 자기조절특성이 학습 성과에 미치는 영향)

  • Lee, Dong-Man;Ahn, Hyun-Sook;Choo, Sung-Yoon
    • The Journal of Information Systems
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    • v.17 no.1
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    • pp.83-111
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    • 2008
  • The purpose of this study is to identify which factors are important for learning performance and the moderating effects of self-regulated factors such as elaboration and organization between users characteristic(perceived usefulness, preparatory education, internet experience) and learning performance. To Accomplish these research purpose, this study performed a survey and 173 response were used for statistical analysis. The results of this study are as follows: First, 7 factors(ease of use, interactivity, accuracy, media richness, perceived usefulness, preparatory education, internet experience) had significant impacts on learning performance whereas reliability did not. Second, the moderating effects of self-regulated factors showed that Elaboration of self-regulated factors can be considered as a significant moderating variable between 2 factors(perceived usefulness, internet experience) and teaming performance.